Transcript Document

Presentation Guidelines
LMP Communications
September 2013
Design: Start with LMP template
Go to LMP Tools page > Design tools:
http://LMPartnership.org/more-tools/2736
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Structure: Tell a story
Frame your presentation with a narrative arc, such as:
• Problem, solution, result
• Plan, do, study, act
• Situation, background, assessment, recommendation
• Once upon a time, suddenly, and then, happily ever after
(See LMP Storytelling tool: www.LMPartnership.org/storytelling)
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Content: Use your talking points
• Don’t ask your slides to do all the work—
put most content in the Notes section
• Use slides to provide hooks for
understanding—not to duplicate your
spoken remarks
• If you need to include more detail,
consider using a handout
• Know your audience—who they are,
why they’re there, what you want them to
do and how they’ll use the information
• If the deck will be used for later discussion
(rather than presented by a speaker),
include enough content in the slides, notes
or appendix for such use
See LMPartnership.org
for tools and handouts
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Length: Keep it short and simple
• Avoid complex language or jargon
• Aim for no more than 10 pages,
delivered in 20 minutes or less
• End with a call to action
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Text: Avoid crowding, break it up
“People think more text is more convincing. Total
bozosity. [Fewer words] will make your presentations
better because it requires you to find the most salient
points and to know how to explain them well.”
—Guy Kawasaki, Apple evangelist
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Graphics: Favor pictures over words
Give more space to images than text
• Use images to connect, support, set a tone, tell the story
• Avoid small fonts (use at least 16 points)
• Beware of italics, which are harder to read
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