Transcript Marketing plan

Tameer Towers
Taking luxury to new
heights
Tameer Abu Dhabi
March, 2008
Presentation scope
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Tameer background
AUH market overview
Al Reem Island developments
Tour on Shams district
Tameer Towers
Marketing campaign
Incentive scheme
Tameer background
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Vision: to become the leading regional property
developer by 2011
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Tameer began operations in 1991
By 2002, focus was on real estate
In 2005 partnership with Saudi Arabia’s Al Rajhi
Investments Group
Agreements reached for projects in Libya, Yemen,
Jordan and Saudi Arabia
Feasibility studies under way in countries such as
Syria, Turkey, Malaysia and so on
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Company developments
Platinum Tower
Elite Residence
Silver Tower
Al Salam City
Princess tower
Why Abu Dhabi?
Market overview
Situation today
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Tenants satisfaction is low: poor maintenance
and bad quality housing
Continuous rental increase over past 5 years:
among highest in GCC
Parking space issue
Lack of proper renting space:
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Demand exceeds supply by far: new buildings with
amenities are on high demand
Many people live in the same apartment or has to
commute for long distances
Situation today
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No recreational areas
No advanced developments compared to Dubai,
especially that Abu Dhabi is the capital
99 years leasehold
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Why Abu Dhabi?
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Abu Dhabi: A new investment
destination
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Abu Dhabi, one of the richest cities in the world: highest GDP per
capita
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$200 billion to be invested over next 10 years
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Development of industrial area:
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Industrial City of Abu Dhabi
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Khalifa Port Development
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Only Louvre outside France
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New Guggenheim Museum
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Warner Bros. Entertainment theme park
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Formula 1 racing
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Maritime Museum
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World’s most modern international airport
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Urban structure framework plan including metro and futuristic railway
Al Reem island
Master Development Plans
Shams, Sorouh
http://www.sorouh.com
Najmat, Reem Developers
Reem Island, Tamouh
http://najmatabudhabi.com
http://www.reemisland.com
Location
North East tip of the Island
South East entrance to the Island
Spread along majority of island
Gross Area
14.2 Million ft² (approx 20% of
Reem Island)
16 Million ft² (approx 22% of Reem
island)
39- 41 Million ft² (approx 58% of Reem
Island)
Start Date
Mid 2006
End 2006
2006
Completion
Date
2011
2012
2023
Project
Value
Approx. AED 25 Billion
Approx. AED 30 Billion
Approx. AED 55 Billion
Details
• 90% Residential
development: 22,000 units
•1 0% Commercial
development and service
sectors
Central Business District
100 skyscrapers
Recreational Area
10.8 million ft² Central Park &
Marina
Hotel: 5 star luxury resort
Residential Development: schools,
health facilities and public transport
system
Commercial Development: business,
entertainment, retail centre, two 80storey buildings
Recreational Area
55% of total area for public parks,
paths, playgrounds, bike routes and
minimal surface parking
Hotel: 2 Five star boutique Hotels
• 70% residential development including
14 high-rise waterfront towers
 30% commercial development for
commercial district
Two 5 star hotels
Resort
N.B: The Tamouh plot is simply referred
to as Reem Island, as it owns the
majority of the Island itself
Overview of Shams
district
Tameer Towers
Taking luxury to new
heights
Tameer Abu Dhabi
March, 2008
What’s so special and different
about Tameer Towers?
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Is it the location?
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Is it the view?
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Marina with retail shopping, cafes and restaurants
Direct access to Central Park facilities and promenade
Is it the design?
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A world of high end amenities
Ample parking space
Is it the facilities?
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Nature: overview over central park and canal
Water: unobstructed view of the sea and the marina
Is it the amenities?
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Best location between the sea and the park
A state-of-the-art design developed by the world leader in architecture
Is it the finishing?
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Highest quality finishing standards
It’s a completely secluded mixed used development offering you the best
of both worlds
TAMEER TOWERS
Tameer Towers –
Abu Dhabi
The flagship
development of Tameer
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FREEHOLD Mixed used
development: residential,
commercial, villas and
townhouses, and
recreational
Completely secluded and
private development:
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Private access roads and
driveways
Advanced security
Wonderful landscape
The commercial tower
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73 storey, 300m high
7 star commercial space
Exclusive VIP offices: from 53rd
to 73rd floor
Executive offices: from 20th to
52nd
Customized and serviced
offices: atrium leg
Private entrances and access
roads
Latest smart technology
features and security
measures
20-floor prismatic atrium above
the canal
Ample parking: 3 per 100 s.m.
The residential apartments
The residential apartments
Townhouses and villas
Luxury stepped townhouses
 Elevated villas with secluded swimming pools
Exclusive and beautifully landscaped access ways
 Hidden parking
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Private gardens and patios
The marina and F&B area
•VIP Marina
•Restaurants
•Cafés
•High end retail
The hotel
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7 star development
Executive suites
Contemporary serviced
apartments
Conference rooms
Business centers
Banquet halls
Proximity to the beach
and nature walks
Project amenities
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Smart home technology
Business Center
Day Care Center
Private movie theatre hall
Video Room for kids
Billiards Hall, Table Tennis, Baby foot
Guest Suites
Ample Parking Spaces
Swimming Pool
Gym
Sauna
Jacuzzi
Valet Parking
Drivers Room
On-Call doctor
Access for disable
Prayer Room (Musallah)
Convenience Store
Maid Services
On-Site Maintenance
Storage Facility
24hr Security
Ferry Shuttle between Abu Dhabi and Al Reem Island
The marketing support
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Major advertising campaign:
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PR and events:
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TVC
Press
Outdoor
Press releases on regular basis
Events for VIPs and agents
Website
DVD animation
Marquette
Model houses
VIP gifts
Collateral (VIP brochures, brochures, roll ups, banners, danglers, etc…)
Sales kit
Stands and major branding in shopping malls
Major real estate exhibitions
N.B: no material shall be produced by any agents without prior consent with
Tameer and final approval on artwork
Floor plans
Tower B
Floor Type A
Tower B
Floor Type A
Appt Type 1Br A
Area 948 SQ.F
243
Tower B
Floor Type A
Appt Type Studio
Area 604 SQ.F
Studio
Tower B
Floor Type A
Appt Type 1Br B2
Area 1,043 SQ.F
245-1
Tower B
Floor Type A
Appt Type 1Br B3
Area 1,023 SQ.F
246
Tower B
Floor Type A
Appt Type 2Br A
Area 1,481 SQ.F
248
Tower B
Floor Type A
Appt Type 2Br B
Area 1,638 SQ.F
249