Transcript Fujitsu Services Limited PPT Template

CRM in Higher Education April 6th 2011
Mark Peplow – Fujitsu SaaS Practice
Chris Atwood – Salesforce.com
Simon Parker – KTC Director, Cardiff University
© Copyright Fujitsu Services Limited 2010
Chris Atwood
INTRODUCTION TO
SALESFORCE.COM
1
FUJITSU EYES ONLY
2000
2011
Why isn’t all enterprise
software like
Amazon.com?
Why isn’t all enterprise
software like
?
“The Facebook Imperative”: The World Has Changed
Amazon.com
Facebook
Tabs
Feeds
Pull
Push
Click
Touch
Desktop
Location Unknown
Smartphone/Tablet
Location Aware
Windows/Mac
Android/iOS/Java/Ruby
Self-integrated
Marketplace
2000
2011
Our Mission: Cloud Computing Driver, Catalyst &
Evangelist
1960s
Mainframe
1980s
On-Premise
Client/server
Today
Enterprise Cloud
Computing
First Cloud Company to Exceed $1.8 Billion Annual Run Rate
29% Revenue Growth Y/Y in Q4 FY11
457
429
#4
$1.8 Billion+
394
Fastest Growing Company
2010
Annual Revenue Run Rate
377
354
331
316
305
290
276
263
248
217
192
177
Quarterly Revenue ($M)
162
144
130
118
105
83
35
41
46
55
64
91
72
Revenue through fiscal quarter ended 01/31/11
Strong Growth in New Customers
92300
87200
82400
92,300+
77300
72500
67900
Paying Customers
62300
59300
55400
51800
47700
43600
41000
38100
35300
32300
29800
27100
24800
22700
20500
18700
16900
15500
13900
12500
11100
9800
8700
7700
7000
4300
750
1125
1500
2000
2500
3000
4900
5100
5700
6300
3500
FY2003
FY2004
FY2005
FY2006
FY2007
FY2008
FY2009
FY2010
FY2011
The Cloud Computing Model
Multi-tenant
Automatic Upgrades
Pay-as-you-go
Real-time
5x Faster
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”,
Doc # 219965, September, 2009
The Cloud Computing Test
Other
vendors
Hardware/Software Costs
?
£0
Automatic Upgrades
?
3 per year
Scalability
?
Instant
Democratic
?
1/3 small business
1/3 midsize business
1/3 large business
Apps Marketplace
?
1000+ apps
Energy Efficiency
?
.09 grams CO2/transaction
1%
Time
Equity
Product
228,000+ hours community
service
9,500+ non-profit organizations
$21 million + grants
Mark Peplow
CRM IN HIGHER EDUCATION
CRM Aims
 Single 360 View of…students, corporations, Schools, faculty staff,
parents…
 improve the quality of communications
 improve the value of those touch points
 allow new opportunities to be pursued
 reduce the cost of maintaining the contact information.
 provide accurate information
 allow cross-functional views of information
 facilitate cross-functional activities
 ensure that all information is secure and recoverable
11
IT Challenge
Constituent Relationships and growing channels
Students
Recruit
Retain
Engage
Over 1,700 Education Customers
Universities, colleges and Education sector NFP institutions
Simon Parker
CARDIFF UNIVERSITY