Transcript Slide 1
Enclosure Product Line Training Webinar May 15, 2009 1 Enclosure Offering Overview What enclosures are we talking about? Our current market space & a bit of history Product Line Detail Review Circuit Safe Nema Line Circuit Safe JIC Line Pushbutton Enclosures Medium JIC Line Customization and Capabilties Himeline Enclosures Value Propositions and Other Considerations 2 The Enclosure Business From Wikipedia “An electrical enclosure is a cabinet for electrical or electronic equipment to mount switches, knobs, and displays and to prevent electrical shock to equipment users and protect the contents from the environment. The enclosure is the only part of the equipment which is seen by users; in many cases it is designed not only for its utilitarian requirements, but also to be pleasing to the eye.” 3 The Enclosure Business “Electrical Enclosures” in this context is not switch and outlet boxes. junction boxes, access fittings, meter cans, or meter sockets. It is not We are talking about NEMA Rated, UL/C-UL listed products manufactured in either steel, aluminum, stainless steel, fiberglass, or polycarbonate. These are products with internal mounting features, options for doors, windows, latches and locks. Our competitors are companies like Hoffman, Rittal, Stahlin/RobRoy, Allied Moulded, Vynckier, Hammond, Rose-Bopla, Adalet, and Fibox. Cooper and Hubbell also have extensive enclosure lines. They manufacture their metallic offerings and outsource their non-metallic offerings. With the Carlon acquisition, TnB now has a footprint in the enclosure marketplace. Our niche is non-metallic enclosures, which accounts for about 10% of the enclosure marketplace ($100 million or so). We are not all things to all people, but we have a pretty nice offering that you can use to add top line and drive sales of the balance of the TnB catalog. “Everybody uses enclosures” 4 Our Market Space From it’s inception, Carlon/Lamson & Sessions led the “metal to non-metallic” conversion effort in the United States. Starting with plastic conduit, continuing to PVC fittings, elbows, and corrugated conduits, all the way to switch and outlet boxes, surface mounted raceways, floor and ceiling boxes, and finally electrical enclosures, Carlon brought the benefits of non-metallics to the electrical products industry. So, the market space we are talking about now is non-metallic electrical enclosures. Our medium in our main lines is polycarbonate, injection-molded enclosures ranging from 6”x4”x4” through 30”x24”x12.” While we also have an offering that we source offshore, the Himel Line, which has a FRP component, our emphasis lies in our CircuitSafe NEMA, CircuitSafe JIC, Medium JIC, and Pushbutton Lines. These enclosures are predominately thermoplastic polycarbonates. We will start by comparing polycarbonates to alternative market choices…. 5 PC vs. FRP Polycarbonate FRP/SMC Lighter weight per size Relative stiffness meets customer expectations More features can be molded in Much higher impact resistance Ability to install windows similar to steel enclosures Better cold weather performance Very high temperature capability Better UV performance Very good chemical resistance, especially solvents and hydrocarbons Better water resistance Easier machinability Mature designs with many offerings Market familiarity Less cycle time, faster to make 6 PC Pro’s and Con’s Advantages of PC Strength One of the distinctive attributes of PC resin is its high impact strength. Many products can be made thinner and lighter due to the tremendous strength of polycarbonate resins. Durability Beyond impact resistance, PC excels when performance is measured in terms of heat, cold, water exposure, weather, ultra-violet light, corrosion resistance and flame resistance. Appearance and Design Flexibility PC resins allow the designer the ability to have access to unlimited color, dramatic surface textures, crystal-clear transparency and/or translucency to metal flake. Injection molding also allows the inclusion of many value-adding features in product design. Relative Price Stability and Material Availability PC resins are not manufactured in areas prone to hurricane damage. Pricing is not nearly as volatile as PVC or steel, for example 7 PC Pro’s and Con’s More Pro’s Relatively low specific gravity A specific gravity of 1.2 vs. 1.7 for SMC, 2.6 for aluminum, and almost 8.0 for steel makes the PC products much lighter in weight for a given size. Easy to Machine Relatively thin walls (.15-.22”) along with monolithic material makes the PC easy to drill, punch, and machine. No airborne fibers or splintering. You do have to have sharp tools, though, and the PC can “load up” as tools wear. Recyclable/”Green” While little of this is going on right now outside of the molding plant, PC can easily be ground up and re-used should this become a concern in the US as it is in Europe. Weldable Ultrasonic and penetration welding can add features without breaching the enclosure wall. 8 PC Pro’s and Con’s Disadvantages of PC Chemical Resistance Typically, PC shows good resistance to water, diluted organic and inorganic acids, neutral and acid salts, and aliphatic and cyclic hydrocarbons. PC does not do well with alkalines, amines, ketones, esters and aromatic hydrocarbons. Standard products like WD40 cause failure, which is typically cracking around stress points and ultimate breakage at inserts. Flexibility/”Racking” Polycarbonate material has a relatively low stiffness, compared to other enclosure materials. While it may not break, it will bend. This “racking” in the open state tends to be unsettling for some. When the enclosures are closed they are quite stiff, but initial evaluations tend to be when the enclosures are open, leading to perception issues. Vibration Polycarbonate enclosures do not tend to do well in applications with constant vibration. This is especially evident at the termination points, such as screw bosses for panel and cover attachment. 9 PC Pro’s and Con’s More Cons Point Loading/Overtorquing PC does not like to be stressed. This problem can be managed through design by adding shape and radius features as stress relievers. However, the torque requirements for proper device attachment and cover closure are very low (3-4 inch pounds) and often exceeded, leading to stress fractures. Static Charge Build-Up Standard polycarbonates tend to build static charge over time. If not properly grounded, components can be damaged under certain conditions. Static buildup is also evident by the gathering of dust on the enclosure. Black boxes in particular are prone to significant dust accumulation. 10 Non-Metallics vs. Steel/Metallics Steel is maybe 90% of the market. Any size, shape, or rating is available in steel (we don’t do Type 1 or 3R, for example) The market knows and trusts steel enclosures. But… Non-metallics Non-metallics Non-metallics Non-metallics Non-metallics are lighter and less expensive to ship. are easier to modify and machine. are non-corrosive (no need to paint and maintain) are non-conductive (safer) perform equally in heat gain, but better under solar load. The upshot is that the domestic use of non-metallics should be more like 30% of the market, not 10%. That’s about $200,000,000 in market share up for grabs. 11 A Bit of History Since the beginning of the electrical age, enclosures, when used at all, were built in steel. As standards were developed and safety agencies like UL gained in prominence, the enclosure industry began to take shape. During WWII, a company in Anoka, Minnesota built ammunition cases for the Army. After the war, they become Hoffman Enclosures. Their medium was, and still is to a great extent, steel enclosure fabrication. After the war, in Europe, Vynckier began building enclosures in bakelite. These became the first non-metallics in the market. Non-metallics have the advantage of being non-corrosive and nonconductive (i.e. safer and won’t rust, like steel). More FRP companies started up. But FRP has problems, notably weathering problems as well as the release of airborne fibers when drilling holes. In the 1980’s, Carlon pioneered engineered thermoplastic electrical enclosures with the JIC line. The NEMA line followed in the early 90’s. Engineered thermoplastics, such as polycarbonate solve many of the FRP problems while adding the virtues of better impact resistance, easier modification, and lighter weight. Today, there are a few more participants in the non-metallic market. The Carlon line has been copied by most of the other participants. The enclosure business in North America is at least a $1 Billion business, with no end to the need for equipment protection in sight. 12 Circuit Safe NEMA Line “The Flagship of the Line” 13 Circuit Safe NEMA Line Product Line Scope 6”x4”x4” through 16”x14”x7” 11 fundamental sizes UL-50 Type 4X/12, CSA Listed Opaque and Clear Covers NS/NV are Junction Boxes NJ/NC are External Hinge Cabinets NI/NH are Hidden Hinge Cabinets Polycarbonate construction NV10106 and NS644 NI664 14 Circuit Safe NEMA Line Features and Benefits Very High Impact (2X FRP) Detachable Flange Mounting Orient-able Flange Mounting Subpanel Management Features 100% Non-Metallic Hinge NJ12106 and NC644 15 Circuit Safe NEMA Line Features and Benefits Detachable SS or NM Latching Easy to remove/attach covers – Covers and bases are available separately. This is another unique TnB feature Clear or opaque covers Flat covers and side walls – Allows easy attachment of fittings Accepts Standard Panels Easy to machine and modify 16 17 NC664 NJ1086 18 This shows the easy installation of our panel suspension kit. Using this kit, customers can install dead fronts, stack panels, and install swing panels. See part numbers NBPADJ12, NBPSWG, and NBPSWG2 19 This slide shows the easy installation of our stainless steel latching system, part numbers SSLS and SSLL. Latches slide on, eliminating the need for through-enclosure drilling. This system also makes it easy for our distributors to minimize inventory by eliminating the need to stock latched enclosure assemblies. This is a TnB unique feature. 20 Circuit Safe JIC Line “Unique and Rugged” 21 Circuit Safe JIC Line Product Line Scope 6”x6”x4” through 16”x14”x7” (6 Sizes) CS and CV are Junction Boxes CJ and CC are Cabinets Polycarbonate construction with foaming agent CJ863 22 Circuit Safe JIC Line Features and Benefits Heavy wall, durable look Deep Cover Accepts standard panels Latching is optional Clear and Opaque covers Detachable mounting feet UL-50 Type 4X/12/13 This is a unique product Available with Windows J1412W, J12106W, J1085W 23 Circuit Safe Pushbutton Enclosures Standard 30.5mm and 22mm openings Narrow Profile available with holes and as blanks Narrow Profile molded in glass-filled nylon “UL-Listed” 24 Circuit Safe Pushbutton Enclosures 30.5mm holes are molded in Easy and fast assembly at the OEM or contractor UL Type 4X Molded in Clinton, Iowa CP100N, CP200N. CP300N 25 Circuit Safe Pushbutton Enclosures/Blank Use as small control boxes and pendants Glass filled nylon construction UL Type 4X Molded in Clinton, Iowa CP100NB, CP200NB, CP300NB 26 NEMA and JIC Accessories SS Latches NEMA Panel Mount Kits Vents JIC and NEMA Mounting Kits 27 Circuit Safe JIC Line “Medium-Sized” Hinged Cover Enclosures Available in 9 sizes, ranging from 20”x16”x8” through 30”x24”x12” Molded in Noryl – Good weatherability vs. FRP All Hinged with removable covers Unique product with lots of pull-through opportunity for TnB. C2016A4 28 Circuit Safe JIC Line Latchable (optional) Windows are not an option Detachable mounting feet are independently orientable C2420A4 29 Circuit Safe JIC Line Features and Benefits Rugged, durable design Non-metallic alternative to heavier steel cabinets Lighter and easier to machine than FRP Accepts standard mounting panels Generally broader chemical resistance than PC (see Chem. Resistance Data) 30 Circuit Safe NEMA and JIC Line Applications OEM applications like septic, instrumentation, food service, RF communication systems, waste water, pumping Some MRO business in JIC Line in industrial applications. Manufacturing and Lead Times Manufacturing is done at an outside resource in Cleveland, Ohio. Theoretically, they can make them faster than we can sell them, but typically available stock to 30 days. Customization – What can we do? Machining holes and cutouts, custom colors All on a quoted basis Custom Projects Competition Vynkier, Rittal, Saginaw, Allied Moulded, Stahlin, Hoffman, Weigman, Fibox, Hammond, others. These are dedicated enclosure companies that understand their businesses very well. 31 TnB Enclosure Value Propositions For the CircuitSafe NEMA and CircuitSafe JIC Enclosure Lines: Hinge Design Supports Easy Attachment/Detachment This is a unique feature, pretty much every one else sells complete enclosures using a stainless steel riveted on hinging system Purchasing as components allows distributor inventory reduction* Ease of cover installation supports more efficient manufacturing for OEM customers In the case of field damage, covers are easily replaceable Ours is a 100% non-metallic system…nothing to corrode *NEMA Line only 32 TnB Enclosure Value Propositions For the CircuitSafe NEMA and CircuitSafe JIC Enclosure Lines: Standard Dimensions support OEM change Enclosures meet JIC standards for subpanel mounting Enclosure meet JIC standards for mounting screws Our dimension selection is the same as our competitors….a 12x10x6 in the Hoffman line can pretty much be substituted with our 12x10x6 designs Target Stainless Steel to PC conversions. 33 The Himeline “Popular European Design” 34 Himeline HP Series Five sizes, 16”x13”x8” through 33”x25”x12” Hinged Covers Opaque with Clear Window Option FRP Construction UL-Type 4X/12 Many latching options Hidden Hinges Internal Hinged Door Option 35 Himeline HS Series 13 sizes, 10”x7”x7” through 28”x21”x9” Hinged Covers or Screw Covers Opaque or Clear Covers FRP Construction UL-Type 4X/12 Listed Many latching options External Hinges Internal Mounting Features IP 65 Rated 36 Himeline HLA and HLS Series Single and Double Hinged Cover Enclosures with Latches UL Type 4X* IP 65* FRP Construction Sizes range from 20”x20”x12” through 50”x30”x17” (1 Door, 9 Sizes) Two Door Sizes range from 30”x40”x12” through 50”x40”x17” (4 Sizes) * Single door only 37 Himeline HLP Series and Pedestal Single and Double Hinged Cover Enclosures with Latches Electrical Distribution Cabinets Not UL listed IP 43 and IP 54 Versions FRP Construction Sizes range from 33”x18”x12” to 33”x31”x12” (1 Door, 3 Sizes) Two Door 33”x44”x12” with choice of one or two locked doors Can be mounted on pedestal or on a pad Pedestals can be direct buried 38 The Enclosure Business Purchase channel Through Distribution 73% Direct from Manufacturer 26% Source: Control Engineering, Feb 2007 “While some of our competitors do sell direct, the majority of enclosure sales happen in our EWD Channel” EWD Direct 39 The Enclosure Business What types of enclosures are purchased? Off the Shelf 72% Customized 27% Source: Control Engineering, Feb 2007 We do have complete customization capability. Please contact us for details. Off the Shelf Customized 40 The Enclosure Business Where are enclosures used? 60 30% OEM 50 40 19% Both OEM and In-Plant 30 20 51% In-Plant 10 0 OEM Requirements Both OEM and Plant In-Plant Requirement Source: Control Engineering, Feb 2007 41 The Enclosure Business What makes a good enclosure sales asset? One with solid complimentary lines like Ty-Raps, Ty-Duct, Liquid-Tight Conduit and Fittings, Electrical Fittings, etc. One with strong OEM relationships and specification capabilities. One that understands that enclosures are not a commodity sale. They can take a lot of time to develop. One that understands that enclosures are a commitment for both the customer and the manufacturer. One that knows who the competition is, what the price points really are, and what our value proposition is. 42 The Enclosure Business Everyone seems to agree that we are chasing a $1 billion market in North America alone. The market is Hoffman, then everybody else. Cooper and Hubbell participate in this market segment. The need to protect components is not going away. Shipping costs and the realities of geography tends to protect North American manufacturers from offshore competition. The addition of these enclosure lines brings a new dimension to the TnB product offering. It gives you a reason to reach out to your customers, and gives you access to more sales opportunities for associated TnB products. This is a competitive market. Our quoting and pricing has got to be competitive from the start to get design consideration. (Note: Pricing is all over the lot. We really need price direction at the quoting stage.) 43 The Enclosure Business Call to Action: 1. Let’s use the addition of these product lines to go out and connect with our customers. 2. Let’s look for opportunities to sell our enclosures into our distribution channel. Elephant hunting is not really necessary, we need to build volume. 3. Look for stainless steel to polycarbonate opportunities. 4. We need to be sure to quote “close.” Please call me or Nichole if you have any questions or if something looks wrong. 5. We will not be all things for all customers. However, if you have an opportunity for a custom project of product line expansion, please call. 44 Thank you for your time and attention! Todd Imbler May 15, 2009 45