Transcript 供應鏈管理

Chapter 6: 電子化政府、電子化學習
國立中央大學、資訊管理系
范錚強
Tel: (03)426-7250
http://www.mgt.ncu.edu.tw/~ckfarn
2011.05
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eGovernment
Turban 書：E-commerce model in which a
government entity buys or provides goods,
services, or information to businesses or
individual citizens.
書上定義比較狹隘
電子化政府牽涉到的是政府和企業、個
人的電子化互動
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government-to-citizens (G2C)
E-government category that includes all the
interactions between a government and its
citizens.
Electronic Voting
Electronic Benefits Transfer
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government-to-business (G2B)
E-government category that includes
interactions between governments and
businesses (government selling to businesses
and providing them with services and
businesses selling products and services to the
government).
Government E-Procurement
Group Purchasing
Forward E-Auctions
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電子化政府的深度
資訊公開（法令、政策、流程等）
例如：如何對獎、發票如何歸戶
資訊檢索
線上服務業務申辦
例如：主動通知發票得獎、申請更新駕照、
網路報稅
公民參與
意見反映、投票等
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e-Learning
The online delivery of information for
purposes of education, training, or
knowledge management.
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相關概念
distance learning
Formal education that takes place off
campus, usually, but not always, through
online resources.
virtual university
An online university from which students
take classes from home or other offsite
locations, usually via the Internet.
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Benefits of e-Learning
Time reduction
Large volume and diversity
Cost reduction
Higher content retention
Flexibility
Updated and consistent material
Fear-free environment
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Drawbacks of e-Learning
Need for instructor retraining
Equipment needs and support services
Lack of face-to-face interaction and campus life
Assessment
Maintenance and updating
Protection of intellectual property
Computer literacy
Student retention
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e-Book
A book in digital form that can be read on a
computer screen or on a special device.
e-books can be delivered and read via
Web access
Web download
A dedicated reader
A general-purpose reader
A Web server
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Devices for Reading e-Books
Amazon’s Kindle 2
The Sony PRS-200
Barnes and Noble’s
Nook
iPad
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Advantages of E-Books
Lower cost
Portability
Easy search capabilities and links
Easy downloading
Ability to quickly and inexpensively copy material
Easy integration of content with other text
Easy updating
No wear and tear on a physical book
Ability to find out-of-print books
Books can be published and updated quickly so they can be
kept current
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Limitations of e-Books
They require hardware and software that
may be too expensive for some readers
Some people have difficulty reading large
amounts of material on a screen
Batteries may run down
There are multiple competing standards
ePub, pdb, pdf, …
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Consumer-to-Consumer (C2C) eC
E-commerce model in which consumers
sell directly to other consumers.
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e-Commerce: C2C Applications
C2C Auctions
eBay
Classified Ads
Craiglist
Personal Services
Napster and Others—File-Sharing Utilities
C2C Activities in Social Networks and Trading
Virtual Properties
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collaborative commerce
(c-commerce)
The use of digital technologies that enable
companies to collaboratively plan, design,
develop, manage, and research products,
services, and innovative EC applications.
我們在講 SCM 時講過了
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Chapter 7: Web 2.0 和社會網絡
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Web 2.0
The popular term for advanced Internet
technology and applications, including
blogs, wikis, RSS, and social bookmarking.
One of the most significant differences
between Web 2.0 and the traditional World
Wide Web is greater collaboration among
Internet users and other users, content
providers, and enterprises.
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Representative Characteristics of
Web 2.0
The ability to tap into the collective intelligence
of users
Data is made available in new or never-intended
ways
Web 2.0 relies on user-generated and usercontrolled content and data
The virtual elimination of software-upgrade
cycles makes everything a work in progress and
allows rapid prototyping
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Representative Characteristics of
Web 2.0 (2)
Users can access applications entirely through a
browser
An architecture of participation encourages users
to add value to the application
A major emphasis on social networks and
computing
Strong support of information sharing and
collaboration
Rapid and continuous creation of new business
models
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Web 2.0 Revolution
Social media
The online platforms and tools that people
use to share opinions, experiences, insights,
perceptions, and various media, including
photos, videos, and music, with each other
Market Disruptors
Companies that introduce a significant
change in their industries, thus causing a
disruption in normal business operations
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Virtual (Internet) Community
A group of people with similar interests
who interact with one another using the
Internet.
Types of Communities
Public Versus Private Communities
Internal and External Private Communities
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Social Networking
A social network is a place where people
create their own space, or homepage, on
which they write blogs (Web logs); post
pictures, videos, or music; share ideas; and
link to other Web locations they find
interesting
The Size of Social Network Sites （下圖）
A Global Phenomenon
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Enterprise Social Networks
Allow employees to collaborate and communicate
in an employee-driven system
Promote the use of enterprise wikis via
demonstrations
Set up internal blogs and incorporate them into
internal directories so users can see who has a blog
Set up enterprise social bookmarking systems so
users can see what sort of content their colleagues
are tagging
CIOs should be involved from the beginning
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Advertising Using Social
Networks, Blogs, And Wikis
Viral (Word-of-Mouth) Marketing
viral blogging
Viral (word-of-mouth) marketing done by
bloggers.
Classified Ads, Job Listings, and
Recruitment
Special Advertising Campaigns
Mobile Advertising
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Why Is There An Interest?
Web 2.0 applications are spreading rapidly,
and many of them cater to a specific
segment of the population (e.g.,music
lovers, travelers, game lovers, and car
fans), enabling segmented advertising
Many users of Web 2.0 tools are young,
and they will grow older and have more
money to spend
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Web 3.0
A term used to describe the future of the
World Wide Web. It consists of the creation
of high-quality content and services
produced by gifted individuals using Web
2.0 technology as an enabling platform
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SHOPPING IN SOCIAL NETWORKS
FEEDBACK FROM CUSTOMERS:
CONVERSATIONAL MARKETING
Customer Feedback with Twitter
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COMMERCIAL ACTIVITIES IN
BUSINESS AND ENTERPRISE SOCIAL
NETWORKS
Finding and Recruiting Workers
Management Activities and Support
Training
Knowledge Management and Expert Location
Enhancing Collaboration
Using Blogs and Wikis Inside the Enterprise
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REVENUE-GENERATION
STRATEGIES IN SOCIAL
NETWORKS
Increased Revenue and Its Benefit
RISKS AND LIMITATIONS WHEN
INTERFACING WITH SOCIAL
NETWORKS
JUSTIFYING SOCIAL MEDIA AND
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ENTERTAINMENT AND SOCIAL
NETWORKS
Mixi
Last.fm
Pandora
eFans
Internet Series and Movie Streaming
Adult Entertainment in Virtual Worlds
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MOBILE WEB 2.0
DEVICES FOR
ENTERTAINMENT
AND WORK
iPhone and Its Clones
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Web 3.0
A term used to describe the future of the
World Wide Web. It consists of the creation
of high-quality content and services
produced by gifted individuals using Web
2.0 technology as an enabling platform.
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Semantic Web
An evolving extension of the Web in which
Web content can be expressed not only in
natural language, but also in a form that can be
understood, interpreted, and used by intelligent
computer software agents, permitting them to
find, share, and integrate information more
easily.
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Web 4.0
The Web generation after Web 3.0. It is still
mostly an unknown entity. However, it is
envisioned as being based on islands of
intelligence and as being ubiquitous.
Future Threats
Security concerns
Lack of Net neutrality
Copyright complaints
Choppy connectivity
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1. How will social networking impact
businesses?
2. Should we explore Web 2.0 collaboration?
3. Do we need to sponsor a social network?
4. How should we deal with Web 2.0 risks?
5. Should we have an in-house social
network?
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