Transcript Document

Leukemia Cup Regatta
Letter Writing and Online
Fundraising
May 16, 2013
Schley Knight
Savannah YC
Schley Knight
Savannah YC
• Don’t be bashful about asking
• Using the business card with your
fundraising web site
• Using letters to ask for support and phone
calls to follow up
– Last-ditch call to roofer who thanked ME for
asking him to help
Bill Scott
River Dunes Marina
Bill Scott
River Dunes Marina
• First time participating in a Leukemia Cup
Regatta and first time ever for the River Dunes
event
• Online fundraising is quick and easy
• How I learned about a friend’s mission
connection after I asked for donations
• Putting a photo of your boat on your fundraising
page
• Updating your website since people will check it
for fundraising progress
Cheryl Thomas
Houston YC
Cheryl Thomas
Houston YC
• Use the boat show to make contacts for
auction items and sailor networking
• Organize easy fundraising events
– Golf tournament
– Sip & Sail
• Spectator boat ticket sales by participants
• Seek cash sponsorships for the event
– Credit towards participant fundraising
Tips For Fundraising Success
• Believe in yourself and never assume that someone will
not donate. Ask everyone that you know and meet to
support your fundraising efforts . You have to ask, or
you will never know if someone is willing to give.
• Communicate the success that The Leukemia &
Lymphoma Society (LLS) has experienced in its quest to
cure blood cancers
– Share information about the programs that LLS has
developed which improve the quality of lives of blood
cancer patients and their families. For more
information, visit LLS.org
Tips For Fundraising Success
• Share your conviction that every gift that you
secure will make a difference in the battle
against blood cancers.
• Make a commitment to ask everyone friends, family, and co-workers - to join you in
supporting The Leukemia & Lymphoma
Society.
• Thank your donors in a heartfelt and timely
fashion.
Tips For Fundraising Success
• Make a list of those contacts you will ask to support your
fundraising efforts.
• Determine the best method for each contact – email,
letter, face-to-face ask, etc. Some of your individual
donors may belong to a company that participates in a
matching gift program. Just ask!
• Don't underestimate the donor's willingness to give. Tell
your donor how much money you hope to raise.
Tips For Fundraising Success
• Make it personal. If you know someone who has had a
blood cancer such as leukemia, Hodgkin's disease or
lymphoma, you may dedicate your efforts in honor of him
or her. You may also dedicate your efforts in honor of
Gary Jobson.
• The "Sailor’s Way
– Donations for advertising space on your boat’s hull,
sails or lifelines
– "Fantasy Sailing Trips" on your boat
– Donations for a place on your boat as crew
Easy Fundraising
• Matching Gifts
• Gifts of Stock
Target for “Asks”
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Family and relatives
School acquaintances
Friends and social circles
Co-workers associates
Clubs and organizations contacts
Neighbors
People on your holiday card list
Facebook, LinkedIn, Twitter contacts
Place of worship
Community businesses
Sailing-related companies
Promoting Your Fundraising Page
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Facebook
LinkedIn
Twitter
Email to Friends, Family and Co-workers
Personalize your page
– Edit the text to talk about your involvement
– Add a picture of
• your honored hero
• your boat
Resources
• [email protected]
• Support Services/888-LLS-7177 (888-557-7177)
• “Participants Only” page on
www.leukemiacup.org
• Your Chapter Staff
• Marty Siederer, 732-390-5579,
[email protected]
Reminders
• 2013 Fantasy Sail Fundraising Deadline
November 1
• 2013 Fantasy Sail December 6-8 Captiva,
Florida
• Qualification minimum $10,000
• My sister, Jan, was diagnosed with a very
aggressive leukemia in April 2007. She is
leading a very active life today as a result
of research paid for by funds raised to
support LLS. Someday this disease will
not exist.
• Reg Brown
Skipper of Vanishing Point
Charleston, South Carolina
The future depends on what we do in the
present.
- Mahatma Gandhi
Take a deep breath every morning; say
thank you for your health. The alternative
is unbelievably tough.
- Gary Jobson