Transcript 슬라이드 1

Product Offering Guide v 1.0
Galaxy Y Duos Lite
Smart Life for EVERYONE !
Index
1
2
3
4
5
6
Project Overview
Target Segment & Key Needs
Product Positioning
Unique Sales Points
Accessories
Color Variation
1. Project Overview : Massify Smartphone
Strategic
Mission
Model
Key Feature
Smart Life for EVERYONE
(GT-S5302)
Launch
Date
28th
LCD
2.8” QVGA
Chipset
(832MHz)
OS
Android v2.3
(Gingerbread)
Camera
2MP FF
Dimension
58X103.5x12mm
UX
Touch Wiz UX
Service
Social Hub
etc
Ch@t ON ,
Smart Dual SIM
July
Design
HW
SW
1. Product & Price Positioning
Product Positioning
Price Positioning
Role of the Model
- Recruitment from Feature Phone
Indo-Chines
Market Positioning of Y Duos Lite:
The Most Affordable Dual SIM
S/S
Galaxy Y
Rs.8990/-
LG
Optimus Net
Rs.9799/-
Biz Objective :
Achieve 75% MS in <10k Category
Y Duos
Rs.7490/-
Strategy
- Differentiate and penetrate
- Leverage 2 core strengths of Samsung:
1. Strong Brand Equity
2. Distribution Strength
Dec’12
250
k
Oct’12:
Aug’12
: 20K
30K
: 50K
400
k
Micromax A50
Rs.4900/Karbon A1
’12.02
Cori DS
2MP/HSDPA3.6
2.8” QVGA TFT
ARM11 832Mhz
Gingerbread
Optimus Me
Rs.7199/-
Rs.4400/Spice Mi270
Rs.3100/4
2. Target Segment & Key needs
Social Media Tribe
Cori
(GT-S5302)
Segment:
Social Media Tribe
Demographic Profile
 20’s~early 30’s in majority (76%)
 Socially active and extrovert. (56%)
 Have multi-layered relationship with diverse groups
Lifestyle & Attitude
Originality
Passionate about being
unique and don’t want
to be ordinary
Self Expression
Interior and exterior
customization for self
expression
Connections
Intimate and personal
communication format
preferred
 Slim Design
 New User Interface
 Touch Wiz UX
 832 Mhz CPU
 Enough User Memory
 Social Hub
 Chat on messenger
3. Product Positioning (1)
~ 2011. 4Q
2012. 1Q
2012. 2Q
Competitors
Torino
Galaxy POP(S5570)
’11.01
3MP FF/HSDPA 7.2
3.14” QVGA
600MHz
Froyo -> GingerBread
’12.01
3MP FF/HSDPA 7.2
3.14” QVGA
DualSIM
GingerBread
LG Optimus Me
’11.03
3MP AF/ HSDPA3.6
2.8” QVGA
600Mhz
Froyo
Galaxy Y (S5360)
’11.09
2MP FF/HSDPA 7.2
3.0” QVGA
GingerBread
CORI (S5302)
’12.07
2MP FF/HSDPA 3.6
2.8” QVGA
832MHz
4GB ROM
GingerBread
Dualsim
Micromax A50
Karbon A1
Spice Mi270
3. Comparison Chart
POD Vs LG
POD Vs Indo-Chines
 Faster Processor
 Brand Power
 Better Memory
 Faster Processor
 Latest OS
 Smart DUAL SIM
 Superior Connectivity
 Latest OS

 Indian Languages (TBD)
Smart DUAL SIM
 Indian Languages (TBD)
Cori DS
Chipset
832MHz
Network
HSDPA 3.6Mbps
Camera
2MP FF
Memory 3GB Internal + up to 32GB
Display
2.8” QVGA
OS
Android v2.3 (Gingerbread)
Battery
1,200mAh
Connecti WiFi 802.11b/g/n BT v3.0,
vity
microUSB 2.0, Dual SIM
Optimus Me
>>
<
=
HSDPA 7.2 Mbps
>>
140MB+ Micro SD up to
32GB
600MHz
2MP FF
=
>
<
Android v2.2 (Froyo)
>
WiFi 802.11b/g , BT v2.1,
microUSB 2.0
2.8” QVGA
1,280mAh
Samsung
Model
Cori DS
Screen
2.8’’ TFT
Processor 832MHz
Camera
2MP
OS
2.3 OS
SIM
Battery
Languages
Support
Network
Price (DP)
Spice
MI 270
2.8" TFT
2MP
2.2 OS
Karbon Micromax
A1
A50
2.8" TFT
3.1"
600MHz 650MHz
3MP
2MP
2.2OS
2.3OS
DS (Smart
DS
DS
DS
Dual SIM) (Standby ) (Standby ) (Standby )
1200
1000
1100
1200
Yes
3G
TBD
No
2G
3100
No
3G
4400
No
3G
4900
4. Unique Sales Point
CORI, Smart Life for EVERYONE !
1 –Slim & Fast
2 –Great User Experience 3 –Two in One
The Fastest Android device
Enough Memory Space
Latest OS, Touch Wiz
- Powerful 832MHZ CPU
- High Speed Wi-Fi b/g/n
- 1GB for applications
- 2GB for shared storage
in the segment
(Multimedia, MP3, Pictures, etc.)
Sufficient Userspace
1GB
2GB
Dual SIM Always On
- Don’t Miss any call
- Better for Pricing plan
4. Unique Sales Point (1)
1
Slim and Fast
Design Concept : Slim & compact Shape
“11.9mm Slim Design ”
“Rounded Shape with Comfortable Grip”
[CORI]
[VDF 858]
[Optimus Me]
 Minimal & Slim design perfact for all users
 Smooth rounded shape fits your hand
11.9mm
Slim Design
12.6mm
12.5mm
 Size : 58x103.5x 11.9 (TBD)
4. Unique Sales Point (1)
1
Slim and Fast
Outstanding Performance : 832MHz Processor
 832 MHz Powerful processor enables industry leading overall performances
[Quandrant Benchmark test result]
Cori
LG Optimus ME
VDF858 (Huawei)
1200
+279+568
967
1000
800
688
600
518
399
400
200
282
191
122
79
161 175
61
100
166 152
47
0
CPU
Memory
2D
※ More detail performance will be checked after PV development stage.
3D
Total
4. Unique Sales Point (2)
2
Great User Experience (Memory)
Expended 3GB User Memory for Smartphone User
Memory
CORI
Huawei VDF 858
LG Optimus Me
4GB ROM
512 MB ROM
256 MB RAM
512 MB ROM
384 MB RAM
384MB RAM
Internal
1GB
for Applications
User
Memory
2GB
130MB
140MB
for Shared Storage
External
Up to 32GB
up to 32GB
(2GB SD Card )
up to 32GB
(2GB SD Card)
4. Unique Sales Point (2)
2
Great User Experience (Latest OS)
The Latest OS Ginger Bread
 Supporting all the latest Google SVCs & Applications with Gingerbread
 Touch Wiz , The most User friendly UX
Samsung
• Latest OS ver.
GingerBread
• Touch Wiz UX
Comparison
Competitor
• Out of dated OS ver.
Froyo
• No public announcement for
OS Upgrade (to GingerBread)
4. Unique Sales Point (2)
3
Two In One
You never miss a call
 Let you can receive call from SIM2, While you are on the phone through SIM1
DUOS
DUAL SIM
DUAL SIM Always on
All vendors
All vendors
Only SAMSUNG!
X
X
4. Unique Sales Point (2)
3
Two In One
You can catch a call while you are doing web surfing
Type
While Calling,
2nd SIM(2G)
Activation
While Data
Download(3G),
2nd SIM(2G) Activation
DUOS
(Dual Operation)
O
O
- Web Surfing -
- Catching a Call -
Simultaneous!!
Dual SIM
X
X
Hybrid
Dual SIM
X
O
SIM 1
SIM 2
5. Accessories
- Inbox
[1200mAh Battery]
[Travel Adaptor]
[Quick Start Guide]
※ Inbox items can be different from each country, If you need right Information, please check with your account manager.
- Optional Item
[Headset]
(GH59-11129H)
[Data cable]
(GH39-01411B)
[Speaker]
[BT Headset]
Product Offering Guide v 1.0
Thank you