Transcript Slide 1
ReemploymentWorks!
Community of Practice
Ben Kushner, Workforce Analyst
ETA Office of Workforce Investment
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Agenda
Social Media and Web 2.0 Technology
A change in ETA culture
Technical Assistance tool
What do we want to achieve with the CoP?
A Tour of the CoP
Your Role in developing and Using the CoP
Next steps and Questions
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Social Media and Web 2.0 Technology
Our communication vehicles have changed
Workforce3One changed the way we
provide peer-to-peer and subject matter
expert learning
But, in the end, we’ve been a little static
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How do we define
Community of Practice?
Web-based
Exclusive
Professional
Club
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Web 2.0 Technology Changes All That
Blogs, discussions and comments
Editing documents through WIKIs
Communicating in real time
Showing your face
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It’s also a change in ETA’s culture
High-speed review process
Encouraging feedback and comment
Keeping it loose, informal
Showing your face
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Success = Engagement
(But there are Risks)
Changing our stakeholders’ mindset
Creating a user-friendly space
Avoiding information silos
Keeping it fresh and loose
Sustainability
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Why a Community of Practice?
People: gives people a place to engage with your
organization
Innovation: get ideas and feedback
Collaboration: work jointly with people toward a
common goal
Evangelism: help you grow evangelists for your
efforts
Loyalty: engagement can drive a tremendous
amount of loyalty toward your efforts
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CoP…It’s All About the People
Focus on the individuals: Participate as a person,
not a corporate entity
Be Sincere: Sincerity = believability & credibility
Not all about you: Community is about
conversation, which is by definition two-way
Be a Part of the Community: Don't try to control
the community
Everyone’s a Peer: You are not the expert;
knowledge comes from everywhere
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A Good Community of Practice is:
Open, inclusive and transparent
An organization who listens (to good and bad)
Actively engaged in the community
Encouraging new members
Making it easy for people to participate
Integration into other relevant areas of the site
Responding to criticism rather than deleting
constructively critical comments
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ReemploymentWorks! CoP
What are the Features?
Repository of Resources
Blogs
Discussions
Calendar
Participants
Forums
Wikis
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ReemploymentWorks! CoP
Developed to complement the
ReemploymentWorks! Summit in January
Repository of tools and resources
Blogging
Discussion forums
WIKIs as a resource-sharing tool
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ReemploymentWorks! CoP
What would we like to accomplish?
Dynamic technical assistant tool
Peer to Peer Learning
Web-based conference tool
Webinar and e-Learning connection
“Let’s continue the conversation”
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ReemploymentWorks! CoP
Quick tour of the site
Go on-line to upload
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Reemployment Works! CoP
Tour CoP
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ReemploymentWorks! CoP
What’s your role in all this?
Look over the site and its contents
Add comments where you’re comfortable
Consider blogging
Upload resources, tools, documents
Use the wikis
Respond to questions; add comments
Recruit contributors & bloggers
Did we say “add comments”?
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ReemploymentWorks! CoP
URLs and upload address
http://reemploymentworks.workforce3one.org
submit.reemploymentworks@
workforce3one.org
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ReemploymentWorks! CoP
Next Steps
Continuous improvement
Morphing the site
Site tours
Making it easy and transparent
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ReemploymentWorks! CoP
Go forth and do good
Add value and contribute
Enjoy the experience
Network with your peers
Learn and share
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ReemploymentWorks! CoP
THANKS !
Ben Kushner: [email protected]
Jen Pirtle: [email protected]
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