Transcript Slide 1

ReemploymentWorks!
Community of Practice
Ben Kushner, Workforce Analyst
ETA Office of Workforce Investment
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Agenda
 Social Media and Web 2.0 Technology
 A change in ETA culture
 Technical Assistance tool
 What do we want to achieve with the CoP?
 A Tour of the CoP
 Your Role in developing and Using the CoP
 Next steps and Questions
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and Training
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Social Media and Web 2.0 Technology
 Our communication vehicles have changed
 Workforce3One changed the way we
provide peer-to-peer and subject matter
expert learning
 But, in the end, we’ve been a little static
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How do we define
Community of Practice?
 Web-based
 Exclusive
 Professional
 Club
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Web 2.0 Technology Changes All That
 Blogs, discussions and comments
 Editing documents through WIKIs
 Communicating in real time
 Showing your face
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It’s also a change in ETA’s culture
 High-speed review process
 Encouraging feedback and comment
 Keeping it loose, informal
 Showing your face
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Success = Engagement
(But there are Risks)
 Changing our stakeholders’ mindset
 Creating a user-friendly space
 Avoiding information silos
 Keeping it fresh and loose
 Sustainability
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Why a Community of Practice?
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People: gives people a place to engage with your
organization
Innovation: get ideas and feedback
Collaboration: work jointly with people toward a
common goal
Evangelism: help you grow evangelists for your
efforts
Loyalty: engagement can drive a tremendous
amount of loyalty toward your efforts
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CoP…It’s All About the People
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Focus on the individuals: Participate as a person,
not a corporate entity
Be Sincere: Sincerity = believability & credibility
Not all about you: Community is about
conversation, which is by definition two-way
Be a Part of the Community: Don't try to control
the community
Everyone’s a Peer: You are not the expert;
knowledge comes from everywhere
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A Good Community of Practice is:
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Open, inclusive and transparent
An organization who listens (to good and bad)
Actively engaged in the community
Encouraging new members
Making it easy for people to participate
Integration into other relevant areas of the site
Responding to criticism rather than deleting
constructively critical comments
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ReemploymentWorks! CoP
What are the Features?
 Repository of Resources
 Blogs
 Discussions
 Calendar
 Participants
 Forums
 Wikis
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ReemploymentWorks! CoP
 Developed to complement the
ReemploymentWorks! Summit in January
 Repository of tools and resources
 Blogging
 Discussion forums
 WIKIs as a resource-sharing tool
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ReemploymentWorks! CoP
What would we like to accomplish?
 Dynamic technical assistant tool
 Peer to Peer Learning
 Web-based conference tool
 Webinar and e-Learning connection
 “Let’s continue the conversation”
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ReemploymentWorks! CoP
 Quick tour of the site
 Go on-line to upload
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Reemployment Works! CoP
Tour CoP
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ReemploymentWorks! CoP
What’s your role in all this?
 Look over the site and its contents
 Add comments where you’re comfortable
 Consider blogging
 Upload resources, tools, documents
 Use the wikis
 Respond to questions; add comments
 Recruit contributors & bloggers
 Did we say “add comments”?
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ReemploymentWorks! CoP
URLs and upload address

http://reemploymentworks.workforce3one.org
 submit.reemploymentworks@
workforce3one.org
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ReemploymentWorks! CoP
Next Steps
 Continuous improvement
 Morphing the site
 Site tours
 Making it easy and transparent
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ReemploymentWorks! CoP
 Go forth and do good
 Add value and contribute
 Enjoy the experience
 Network with your peers
 Learn and share
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ReemploymentWorks! CoP
THANKS !
 Ben Kushner: [email protected]
 Jen Pirtle: [email protected]
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