Transcript Diapositiva 1

GRUPO DULCESOL
Basic information
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Dulcesol was founded in the 50’s as a small bakery
company in Villalonga (Valencia) .
View in Google Maps
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Nowadays it is considered one of the most important
spanish groups within the food sector.
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It is known because of its quality policy: “In food,
quality is what counts”
Place
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Dulcesol counts with 2 factories in Villalonga and Gandía
with more than 1700 employees.
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Exports to Portugal, France, United Kingdom, Italy,
Benelux, Switzerland and Finland.
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Distributes through its own means of transport.
Dulcesol group Factories
COMERCIAL SOCIETY:
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PRODUCTOS DULCESOL, S.A.
Gandia (Valencia)
PRODUCTION PLANTS:
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DULCESA, S.A.
Gandia (Valencia)
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JUAN Y JUAN, S.A.
Villalonga (Valencia)
RAW MATERIAL CENTERS:
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OVO, S.A. (planta de productos
derivados del huevo)
Terrateig (Valencia)
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S.A.T. 3554 LA SOLANETA (granja de
aves ponedoras)
Terrateig (Valencia)
DUCPLAST, S.L. (planta de envoltorios
plásticos)
Pobla del Duc (Valencia)
Dulcesol group Factories
DISTRIBUTION SOCIETIES
DULGISOL, S.L.
Girona (Girona)
DULCES LA PLANA, S.L.
Almazora (Castellón)
DISTRIBUIDORA LEVANTINA PASTELERÍA,
S.A.
Paiporta (Valencia)
DULGANDIA, S.L. UNIPERSONAL
Ador (Valencia)
DULCES COSTA DEL SOL, S.A.
El Tarajal (Málaga)
HISPADUL, S.A.
La Rinconada (Sevilla)
COMERCIAL TINERFEÑA DEL DULCE, S.L.
La Laguna (Santa Cruz de Tenerife)
COMERCIAL VIGUESA DEL DULCE, S.L.
Vigo (Pontevedra)
DISVADUL, S.L.
Tordesillas (Valladolid)
DULGALICIA, S.L.
Cambre (La Coruña)
DOCES LUCENSES, S.L.
Lugo (Lugo)
EUSKASOL, S.L.
Zaratamo (Vizcaya)
GADESDUL, S.L.
El puerto de Santa María (Cádiz)
DULMADRID, S.L.
Madrid (Madrid)
DULCESOL PORTUGAL I.E.P.A., L.D.A.
Vale de Milhaços (Corroios)
DULCADIS, S.L.
Manzanares (Ciudad Real)
Products
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Big range of bakery products, more than 250
Fresh bread.
Star product: Pandorino.
Every year there is a new line of products
Firm Policy
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Quality policy: “In food, quality is what counts”
Prices are smaller compared to other bakery firms
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Dulcesol does not use promotion (only sponsors and international
fairs)
Robotization
White brands (Hacendado etc.): same products and different
packages but cheaper. Dulcesol uses Dulcesa.
International market but the trend is mostly national market.
Unfortunately, they have a bad reputation concerning treatment
of their employees.
10 decisions (1)
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Goods and services design:
Dulcesol is a firm in the sector of food, especially in the bakery products: they
have more than 250 kinds and several lines of products. Meanwhile their
research laboratories they get every year new products in order to satisfy
costumers .
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Quality:
It is the “raison d’être” of the firm: “in food, quality is what counts”. All their
products have to pass a really strict quality test control. Dulcesol is
continually looking for the best quality for all its products and the several
awards they have received can prove it (AENOR, MAPA etc.).
In addition, Dulcesol appears in the one of the list created by Green Peace
guarranteeing Dulcesol does not use transgenical ingredients for its products,
and showing us once again how important is quality for Dulcesol.
10 decisions (2)
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Process and capacity design
With a production about 86000 tons distributed of over 60 different products,
over the last four years the company has invested around 75 million Euros in
new offices, new manufacture and production premises auxiliary facilities and
new production lines, in both the Gandia and Villalonga factories. Currently,
there are more than 1800 employees working for the Dulcesol Group.
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Location selection:
Dulcesol counts with factories all around Spain (farms, distribution societies),
even in Portugal. Although, the two production plants are both located in Gandía
and Villalonga, in the Comunidad Valenciana.
Its international market is increasing year after year, but at the moment Dulcesol
does not consider the option of more production plants or other factories outside
Spain.
10 decisions (3)
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Layout design
The layout design is the same for all Spain and foreign country, except for the
language and other details which appear in the packaging.
Dulcesol ‘s packaging presents its logo and is mainly blue. At the present the
firm adopts new designs for the individual products package, so they are more
appealing for children, since they are the main costumers.
For the white marks also produced by Dulcesol, the packaging reminds slightly
Dulcesol’s one, even in this case, the firm does not produce the packaging for
the white marks.
10 decisions (4)
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Human resource and job design
One of the weaknesses of the firm: Dulcesol has got a bad reputation regarding
the treatment of its employees : hard schedules, individualism, abuses of
power etc. Automation does not affect at the moment, since it is still necessary
to count whith a big number of workers. Dulcesol tries to improve the situation.
In spite of this, the number of employees increases (more than 1800 nowadays)
and the firm creates each year new jobs.
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Supply chain-management
As Dulcesol tries to produce with its own raw materials and services, as well as
distribution is provided by its own distribution societies, Definitely, Dulcesol uses
a vertical integration strategy.
10 decisions (5)
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Inventory
Dulcesol starts producing as soon as they receive the order and the products
are directly distributed once they have passed the quality test. The production
and the quality control last maximum 3 days. Inmediately after, the products are
directly distributed to the clients. There is no stock.
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Scheduling
The process of production is really fast and effective, always guarranteeing
quality. They can do this using all the resources they have.
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Maintenance
Dulcesol keep on growing in Spain as well as in all Europe, even if the national
market is still more important: trying to be leader in the food sector, always with
its quality policy in front of it.
Quality house