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BAB 6
PEMASARAN STRATEGIK
Oleh:
Kelompok 2 (Karet / Hevea Braziliensis)
ARIE WIBOWO IRAWAN (P056110763.40E)
BASUKI RAHMANTO (P056110803.40E)
MOCHAMAD MULJANA (P056110883.40E)
MUHAMMAD IQBAL (P056110893.40E)
PRASETIYO (P056110923.40E)
YUNIASTUTI W (P056111003.40E)
PROGRAM PASCASARJANA MB IPB
Marketing Management
Lecturer Prof Dr Ir Ujang Sumarwan, MSc
 Graduate Program of Management and Business, Master of
Management. Bogor Agricultural University.
Based on Book written by Ujang Sumarwan, Agus
Djunaidi, , Aviliani, H.C.Royke Singgih, Jusup Agus
Sayono, Rico R Budidarmo, Sofyan Rambe. 2009.
Pemasaran Strategik: Strategi untuk Pertumbuhan
Perusahaan dalam Penciptaan Nilai bagi Pemegang Saham
(Strategic Marketing: Strategy for Corporate Growth in
Creating Share Holder Value). Jakarta. Inti Prima.
Saturday, March 10, 2012
Overview
Identifikasi Kinerja (Balance Scorecard)
Daya Tarik Pasar (5 Forces)
Keunggulan Kompetitif
Penilaian Strategis (Mckinsey Pentagon)
Tujuan Startegis
Study Kasus
Mind Mapping
INTERNAL FACTOR
EKSTERNAL FACTOR
Daya Tarik Pasar
Identifikasi Kinerja
BSC
Keuangan & Non Keuangan
a)
b)
c)
d)
e)
Keunggulan Kompetitif
5 Forces
Ukuran Pasar
Pertumbuhan Pasar
Struktur Kompetisi Pasar
Perputaran Pasar
Faktor Resiko
a) Keuntungan Biaya
b) Keuntungan Diferensial
Implikasi Penilaian Strategis
a)
b)
c)
d)
e)
Mckinsey
Pentagon
Current Market Value
Company Value As Is
Potential Value with Internal Improvement
Potential Value with External Improvement
Optimal Restructured Value
Tujuan Startegis
a)
b)
c)
d)
e)
Divestasi
Harvest
Maintain
Growth
Entry
Balance Scorecard
5 Forces (Michael Porter)
Keunggulan Kompetitif
KEUNTUNGAN BIAYA
Keunggulan
Kompetitif
KEUNTUNGAN DIFERENSIAL
The McKinsey Pentagon
Current
Market Value
Current
Perceptions Gap
Company
Value As Is
2
Strategic & Operating
Opportunity
1
Maximum Value
Creation Opportunity
5
Restructuring
Framework
Optimal
Restructured
Value
Financial Engineering
Opportunity
3
4
Potential Value with
Internal Improvement Disposal or Acquisition
Opportunity
Potential Value with
External Improvement
Goal Strategic
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ENTER
GROWTH
MAINTAIN
HARVEST
DIVEST
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Buku Referensi
Pemasaran
Strategik
LOGO
Kelompok 2
(Karet / Hevea Braziliensis)