Transcript Young Agents of North Carolina - Home

Young Agents of
North Carolina
2012 Outstanding
Communications Award
Jessica Medlin
Edwards, Church & Muse, Inc.
‘12-’13 Young Agents Committee Chairman
Josh Lipstone
Lipstone Insurance Group
‘12-’13 YAC – Marketing Subcommittee Chairman
Haley Everett, CIC
Jackson Sumner & Associates
‘12-’13 YAC – Marketing Subcommittee Member
How We Did It
• E-newsletter, email promotions, website,
Spotlights in Carolina Agents Journal
• Annual editorial plan
• IIANC staff
• Increased Facebook followers by 35%
• 28,000 plus web visitors
E-Newsletter
• “Young Agents
Connection”
• Quarterly
• Sent to active & nonactive members
• Revamped in 2012
• Reduced content
E-Mail Promotions
• Conferences, Project, Social Events
Website
• Dedicated webpage as part of IIANC website with
own URL – www.iianc.com/YoungAgents
• Update annually
Spotlights
• Quarterly
• New member &
veteran member
• Include in Carolina
Agents Journal
• Include in enewsletters
• Sent to IIANC Board
of Directors
Annual Editorial Plan
• Created at the start of each year
• Includes what communications we plan to
send (newsletters, special events, etc.) and a
schedule for the year
Staff
• Natalie Simpson
Vice-President of Member Services
• Allyson Knott
Events & Member Programs Manager
• Rena Todd
Member Communications Coordinator
Facebook & YouTube
• Integrated with IIANC
page
• 35% increase
• Used more pictures
instead of text only
• Encouraged to “Like”
through email
promotions
• Videos to encourage
people to actively
participate
Contact Us
• Allyson Knott, 919-863-6517,
[email protected]
• Joshua Lipstone, ISU-Lipstone Insurance Group
2012-2013 NC YAC Marketing Subcommittee
Chair
919-463-5300, [email protected]