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Thomas Alva Edison “The doctor of the future will give no medicine, but will interest his patients in the care of the human body, in diet, and in the cause and prevention of disease.” Confidential | Copyright © Larsen & Toubro Infotech Ltd. 1 Prevention Strategies: The impact of transformation in healthcare industries, global economic conditions and an empowered consumer Luke Rajkumar Head-Healthcare Practice [email protected] 20th September, 2012 Confidential | Copyright © Larsen & Toubro Infotech Ltd. Healthcare as it used to be Changes impacting Healthcare Breakthroughs in Guardians of health Medical Services leading to reduced Health services stay in hospitals proprietors Easier access to healthcare !? !? from Private Insurers Moving conventional Pooled Risk Models models to lifestyle only cos. management Health &Government Medical /Public Payer– intervention Obligation to Hyperpersonalization citizens CAST IN STONE?? !? SHROUDED IN SECRECY? !? WHAT’S BREAKING THE MYTH? WHERE DO I GO ??? Catering to the Portable, Smarter provider and Cheaper Expertise needed devices to operate and Personal decipher Outsourced information Manufacturers Confidential | Copyright © Larsen & Toubro Infotech Ltd. Clinical trials Computational and Disease driven knowledgeapproach management on genomics Working in Drug design, disease with conjunction diagnosis and control providers 3 Empowered Consumer – further disrupting the healthcare landscape Home Patient Care Personalized Medicine E-Health Health Records eHealth initiatives Social medicine Health global accessibility Ethical aspects in eHealth Healthcare plans and patient benefits Synchronization of federal regulations Community health services Self build devices Epidemic spreading and control Health Education Providing health in remote areas Decision support within healthcare Genetic Testing Clinical Trial Services Availability of medication CONSUMER Electro medical Devices Retail Clinics Genomics Bioinformatics Diagnostic/Therapeutic Systems Scientific & Analytical Instruments Confidential | Copyright © Larsen & Toubro Infotech Ltd. Epidemic spreading and control Health Education Providing health in remote areas Decision support within healthcare Genetic Testing Clinical Trial Services Availability of medication 4 Impact of Industry Changes Emergent Business Models Risk and Reward Model No Commitment No Cost Smart Devices Integration Carpet Baggers Wellness & Lifestyle management IT/BPS Services Cloud based solutions and services Devices become Applications Health IT Advancements Wellness Fraudulent pathways Emerging Business Opportunities Medical Tourism Home Care TeleHealth Device As A Service New Ways of Risk Assessment & Management EHR/EMR Medical Devices Consumer Engagement Pandemic management Confidential | Copyright © Larsen & Toubro Infotech Ltd. 5 The Paradigm Shift – focus on profits move from sickness to wellness Sickness Wellness Sickness Vs Wellness Confidential | Copyright © Larsen & Toubro Infotech Ltd. 6 Preventive HealthCare – What is It? Effecting Behavioral Change Enhanced Risk Assessment Assess individual risk before onset Promulgating Wellness advocacy Demographic Risk Strategies Persistent engagement, multi Channel approach Continuous risk assessment All stakeholders must meaningfully converse with the consumer Device enabled tracking HealthCare Domain Improving Infrastructure Hygiene and Sanitary improvements across Geographies Leverage and enhancing Telephony infrastructure Intra country cooperation Confidential | Copyright © Larsen & Toubro Infotech Ltd. Prophylactic Measures Increased usage of immunization Regional prevention strategies Financial and other motivational incentives 7 Measuring ROW on Individual level Complete Health Profiling Scores Critical Wellness tools Scores Health Risk Indicators Low or No Risk Continue doing things that are keeping you healthy Moderate to High High Risk Take a complete health check Take Wellness Programs Take a complete health check Consult your Doctor immediately Setting, Tracking & Monitoring Improved Health Condition Confidential | Copyright © Larsen & Toubro Infotech Ltd. Taking help from Wellness Champion Taking help from Experts 8 Measuring ROW on Government/Group Initiatives Critical Wellness tools Scores Complete Health Profiling Scores Underwriter’s Client Profile Wellness Programs Setting, Tracking & Monitoring Result Intrinsic Return on Wellness Customer Stickiness Brand Building and Repositioning Confidential | Copyright © Larsen & Toubro Infotech Ltd. Improved Health Condition Member Rewards Reduction in Premium Free Gifts Improved Productivity at work (Corporate clients) Tangible Return on Wellness Risk inputs to Actuaries and Underwriters Claims Cost Reduction Reduced average Hospital Stay per person 9 Essential elements for Action Support a paradigm shift towards integrated, preventive health care. Consumers take control of their health, health information and health risks Well developed Remote Care, Wellness Program and Customer Centric HealthCare Model using integration of Patient, Provider, payer and Medical Devices. Promote financing systems and policies that support prevention in health care Meaningful use of EMR/PHR. Equip patients with needed information, motivation, and skills in prevention and self-management Payers Make prevention an element of every health care interaction Develop of advanced Health IT infrastructure which can facilitate easy accurate and secure sharing of information among various Healthcare Ecosystem Entities. Confidential | Copyright © Larsen & Toubro Infotech Ltd. Vendors/Suppliers Sickness Treats, Prevents Manages Patients Private Sector & Government Pharmaceuticals 10 Collaborating Entities Medical Device Manufacturer Providers P h a r m a c y Wellness Coaches Lab Services Physician Consumer Home Confidential | Copyright © Larsen & Toubro Infotech Ltd. Payer 11 Care Models Skilled Nursing Preventive Physical & Occupational Therapy Training & Education Primary Meals on wheels Chronic Disease Self Management Nutritional Support Pharmacy Care @ everywhere Labs Acute Care/ Post Acute Care Scenario 1 – Preventive ( 18<Age<35 ) Receives alert to record the reading Records the reading on own Scenario 2 – Acute ( 35< Age < 65) Understands Guidelines Does needful on his own Scenario 3 – Chronic ( 65<Age) Confidential | Copyright © Larsen & Toubro Infotech Ltd. Nurse assists to perform Care Process 12 Technology - Enhancing Care E - Prescription Lab Order Teleconsulting Alerts on the eHealth Applications Online Chat Training & Education Nutritional Support Wireless Devices Wellness Program allocation Alerts on wireless devices Online Wellness Program eHealth Applications Video Conferencing SMS / Alerts Call on Phone Sensor Domain 3rd Party Personal Medical Device Acute Chronic Preventive Examples : Peak Flow Meter Glucose Monitor Heart Monitor Patient Self Driven Provider Training & Education I n t e r f a c e Bluetooth Internet Cloud USB Medical Assistance Confidential | Copyright © Larsen & Toubro Infotech Ltd. 13 Healthcare – All About Consumer Engagement Counseling Consumer ‘ s data collected Medical / Pharmacy Claims Self Reported Data Physician Provided Data Lab Results Home Health Kiosk / Self Service Personal Services Online Coaching Self Service Awareness Program Information Online chat Online Assistance IT, Integration, Decision Support Progress Comparison Health Status Alerts / SMS Health Tracker Validation algorithms Why should I do? Help me Understand What are my options ? What does this mean ? Help me decide what to do? Help me what should I do ? Help me how to do ? How am I doing ? Am I doing it right ? Data Analytics Engine Population Stratification Predictive Modeling Cost Trends Incentives / Punishments Confidential | Copyright © Larsen & Toubro Infotech Ltd. Decision Support & Transparency Tools Guidance PWP - Profiling HRA Clinical Data Claims Analysis Consumer Brand Consumer Trust Consumer Satisfaction Personal Services Intimacy 14 Preventive Healthcare and Wellness – Way Forward Big shift towards patient centric Healthcare Healthy Life Next Exit Primary reason to invest in preventive Healthcare is to promote Health Preventative Interventions should be used whenever they produce more health for the resource invested. Preventive services should be assessed carefully for effectiveness and cost effectiveness. Preventative medicine, Wellness and Electronic Records would make for cheaper and easy accessible system. Proliferation of advanced Medical technology cause runaway health costs The tipping point for personalized medical devices has arrived, for three reasons ― “Telemedicine” is taking off, ― Cheap portable home medical devices ― Sensors and Smart phones allow “body Computing”. Confidential | Copyright © Larsen & Toubro Infotech Ltd. 15 Thank You Confidential | Copyright © Larsen & Toubro Infotech Ltd. SMSC/11/04/069 Our Business Knowledge, Your Winning Edge.