April 25, 2020 Confidential | Copyright © Larsen & Toubro Infotech Ltd.

Blue Cloud for Indian SMBs

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Blue Ocean Strategy

By Prof Chan Kim & Prof Renee Mauborgne

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High profit growth at low risk

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Industries not in existence today

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Untapped market demand

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Unknown market space

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Blue Cloud Strategy (my definition)

SaaS PaaS IaaS •

High profit growth at low risk

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Industries not in existence today

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Untapped market demand

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Unknown market space

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SME or SMB definition

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SMB IT Management and Maintenance

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SMB IT Management and Maintenance

Source: Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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SMB IT Outsourcing

Source: Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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SMB’s familiarity with Cloud Computing

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SMB’s familiarity with Cloud Computing

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Blue Cloud Opportunity

Source: • • • •

High profit growth at low risk Industries not in existence today Untapped market demand Unknown market space

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Which layer of cloud would you like to approach

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Which IT Services/applications would you like to outsource on cloud

Source: ENISA Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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Cloud adoption opportunities for SMBs

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CRM, PM, HR, ERP, BI Email, office, web hosting Hardware, OS, storage, data backup 13

Challenges in cloud adoption by SMBs

Lack of awareness Poor Infrastructure

• 90% of SMBs unaware of Cloud computing • Unreliable power supply • Not enough bandwidth

Security

• Data breaches • Data to reside in India

Migration Cost

• No budget for migration • Lack of resources to adopt new tech Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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SMB sector’s cloud computing adoption Summarization Source: Edge Strategies survey commissioned by Microsoft Corp., “SMB Business in the Cloud 2012,”

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Harvest the rain in DROPS but collectively

Lack of awareness Poor Infrastructure

• Each one of us, PMI, NGOs a MUST to increase awareness • Investment from Government • Increase Mobile based apps

Security

• Stringent regulations and laws • More Cloud players needed in India

Migration Cost

• Government and Private sector to play pivotal role Confidential | Copyright © Larsen & Toubro Infotech Ltd.

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Thank You

Our Business Knowledge, Your Winning Edge.

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