Transcript Slide 1

Assess. Detect. Empower.
Transforming Clinical Assessment
Earlier
Diagnosis
Targeted
Treatment
Better
Functional
Outcomes
The Invisible Disability
Brain injury is the leading
cause of disability and
death world-wide.
(International Brain Injury Association)
An Epidemic in Sports
Not just the professionals …
The Signature Injury from Combat
15-22% of combat-exposed
Veterans have some kind
of brain injury.
Is my brain healthy?
Where is the Need?
2 Billion Patients World Wide
$1.3 Trillion on
healthcare & lost
income (USA)
Neurodiagnostics
$16.8B
NeuroInsights, 2010
Need to Measure NeuroFunction
 Integrate cognition, mood, behaviour,
sleep, nutrition, daily activities, quality
of life.
 Measure the more complex cognitive
skills that are not being measured.
 Standardization.
 Functional outcome measurement.
BrainFx 360 Assessment Protocol
1
2
3A
• Create secure, online profile
• Contact an administrator and schedule assessment
• Complete your self-report questionnaires online
3B
• Invite up to 3 people who know you well to complete
companion questionnaires
4
• Attend with administrator for ~1 hour for 50 activity
performance assessment on a tablet
5
• Immediate report to share
The Evolution of Clinical Assessment
What Our Competition Looks Like
Traditional
neurocognitive testing
Used for most
assessments.
Our Competition in Sport
Computerized Tests
We are Medical Assessment with
Brain Fitness Style
Revolutionary opportunity
for a database-driven,
objective, functionally
relevant clinical
assessment.
SharpBrains, 2010
Setting a New Gold Standard
BrainFx™
360
1M tests per year
in US alone
Used by US
Military
Measures
complex
cognitive skills
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Number of skills
Measured
30
6
12
5
Holistic
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Aggregates
data for
research
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Translate to real
life function
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imPACT
ANAM
Lumosity
25M Users
Revenue Model
Assessment
Credits
Research
Database Access
$395
$75
each
Pay per
project
Hardware
package
Volume
discounts
Subscription
Online
Industry
reports &
publications
Certification
Online
Value to Health Professionals
• Improved standard of care
• 85 to 90 % reduction in time and cost
• Profitable service stream
• 35 – 60% gross profit
Go to Market Strategy
Researchers
• Universities
• Hospitals
Health
Professionals
• Allied
health
Military
Sport
• Veterans
• Active duty
• Leagues
• Parents
• Advocates
ONLINEDEMO,
DEMO, WEBINAR,
PROGRAM, MEDIA,
ONLINE
WEBINAR, REFERRAL
REFERRAL PROGRAM,
MEDIA,
SOCIAL MEDIA, CONFERENCES, DIRECT CALLS/MTGS
SOCIAL MEDIA, CONFERENCES, DIRECT CALLS/MTGS
ONT
CANADA
USA
Development Plan
$3 Million (Series A)
$750K (Seed)
$585K
(Founders &
Govt Programs)
• Assessment
Development
• Health Canada Cl.1
• Clinical trials
coordinated
• Back end services
2012
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Provisional patent filed
Validation
FDA, CE Marking
Full marketing launch
More Research Studies
BrainFx 360 Release
2013
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•
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•
BrainFx Screen Test
BrainFx Kids (ages 6-9)
BrainFx Dementia
BrainFx Professional
• File further patents
• Further international release
2014
2015
19
Sales Forecast
Revenue
10
$ (M)
8
6
US
4
1200
Admin
2
0
1-Sep-12
1-Sep-13
500
Admin
1-Sep-14
1-Sep-15
Expenses
2012
0
0.13
2012-13
0.06
0.84
2013-14
2.8
2.3
2014-15
8.3
5.2
Operating
Profit Margin
-0.13
-0.78
0.5
3.1
Revenue
Our Team
Tracy Milner,
Heather Condello,
Matthew Milner,
CEO
COO
CTO
Scientific Advisors
Dr. Donna Ouchterlony
St. Michael’s Hospital
 Registered Occupational
Therapists
 Software Devpt
Project Manager
 Corporate management &
start-up experience
 Systems Engineer
 Deep network in Ontario in
neuroscience
 Enterprise
Support for
Microsoft
Corporate Clients
Dr. Patricia Johnson
Neuropsychologist
Our Partners
Government Funding & Advice
Professional Support
Research Collaboration
Key to Remember
 We will cause an evolution for
clinical assessment in health care
 Deep experience & network
 Born global by design
 Super Charge our Launch
Thank you
[email protected]
416.414.4626