Transcript Fruit, Vegetable, and Physical Activity Toolbox for

Highlights and Opportunities
through SNAP-Ed:
California’s Supplement to the
Journal of
Nutrition Education and Behavior
National Fruit and Vegetable Nutrition Coordinators
Teleconference September 6, 2011
Susan Foerster, Tanya Garbolino, Betty Sun
Network for a Healthy California
California Department of Public Health
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Objectives for Today’s Call
• Outline requirements of new SNAP-Ed
statute and funding, relative to FV
• Encourage Coordinators to work in the
new SNAP Nutrition Education and
Obesity Prevention Grants Program of
the Healthy, Hunger-Free Kids Act
• Empower Coordinators with tailored,
proven SNAP-Ed interventions to offer to
SNAP state agencies
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Our Jobs in the Network
• Betty Sun, RD—Manager, Power Play!
Campaign
• Tanya Garbolino, MPA—Administrator,
Fruit, Vegetable and Physical Activity
Campaigns and Programs
• Susan Foerster, MPH, RD—Chief, Policy,
Planning and Partnerships
• Network focuses on FV, PA, food
security, SSB; targets 7M parents and
kids statewide as social marketing
campaign
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Sec 241. Nutrition Education and
Obesity Prevention Grants Program
• Healthy, Hunger-Free Kids Act of 2010 amended SNAP
in Farm Bill, built on advocates’ efforts from 2008, and
may fund:
• ‘Any evidence-based, allowable uses’, e.g., individual,
group… as per Dietary Guidelines for Americans
• Comprehensive, multi-level interventions at multiple,
complementary organizational and institutional levels
with community and public health approaches;
mandates consultation with CDC
• Capped at $375M through 2018; eliminates State Share;
USDA ‘requirements’ to be issued by January 1, 2012;
funds all states; reallocation starting 2014
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Why SNAP-Ed Matters
• May reach all persons w/ incomes <185%
FPL, e.g., 20+% of U.S. population, to
address health disparities, especially
families with children
• FV are a DGA priority, e.g., ‘half a plate’
• FV intake nationally has been static,
possibly dropping in low-income groups
• Offers new synergies with other USDA,
CDC and MCH programs, ACA/HCR and
foundations
5
Policy Purposes for Sharing
Success:
Put in one place as complete a
picture of how a comprehensive,
multi-level systems-oriented social
marketing campaign can look
Demonstrate that public health
approaches to SNAP-Ed work
Reach key audiences, share new
approaches, facilitate
adoption/institutionalization
Refute OMB, Congressional
perceptions that SNAP-Ed has ‘no
demonstrated results’
Show ROI, encourage
investment in PH approaches, and
take to-scale to help end
disparities
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What It Contains—the ‘Art’
• New PH evidencebase with diverse
segments of SNAP-Ed
audiences and
communities
• Multiple delivery
channels and venues
• A sustainable,
systems approach to
change
• New evaluation
approaches and
techniques
• Amazing FV trends
over 10 years,
coinciding with scale
and scope of effort
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Educational Resources
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Educating Adults through Community
Based Organizations and Direct
Health Service Providers
• Fruit, Vegetable, and
Physical Activity Toolbox for
Community Educators
–
–
–
–
•
•
14 lessons with handouts
Video DVD
Music CD
Playing cards for use with
lessons
Lessons available for download at
www.network-toolbox.net
Available for purchase at
www.championsforchangematerials.net/
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Fruit, Vegetable, and Physical Activity
Toolbox for Community Educators
• Evaluated with African American women ages
18-54
• Quasi-experimental design with treatment and
control groups
• Improved knowledge, beliefs, self-efficacy and
behaviors related to fruits, vegetables, and
physical activity
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Reaching Adults through SNAP
Offices and other Community Venues
• Food Stamp Office
Resource Kit
– Good Food TV
video
– Poster
– Brochure
– Recipe cards
•
Available for purchase at
www.championsforchange
materials.net/
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Food Stamp Office Resource Kit
• Usage and recall in California
food stamp offices
• Exit surveys and
observations
• 70% unaided recall of at least
one FSORK element, most
often the video
• Most clients
watched/glanced for 1-5
minutes of possible 20; short
segments important
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Reaching Children through
Schools
• Children’s Power Play!
Campaign School Idea &
Resource Kits
– Available for download at
www.networkforahealthycalifornia.net/
powerplay
– Available for purchase at
www.championsforchangematerials.net/
• Harvest of the Month
– Available for download at
www.harvestofthemonth.com
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Tools for Practioners
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CX3
• Communities of Excellence in Nutrition, Physical
Activity, and Obesity Prevention (CX3)
– Designed to examine environments as a means of targeting
nutrition education efforts and offering expanded methods that
lead to community action
• GIS mapping and field surveys
• CX3 Retail Scoring System Tool developed
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Assessing your
retail food
environment
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http://www.ers.usda.gov/foodatlas/
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Social Network Analysis
A way to
evaluate your
partnership
structure
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Fragmentation
Density
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Other Network Interventions in
the Pipeline for FFY 12
• ReThink Your DrinkTM—Ads, signage,
locations, age groups
• More scope with retail, worksite, PA
• Harvest of the Month expansion, LMSB2S
• Farm-to-School Task Force
• Pre-school, afterschool, middle and high
school programming w/ FV
• Champion programs with moms, youth,
kids, intermediaries
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Network for a Healthy California –
Contact Info
[email protected]
[email protected]
[email protected]
Phone: 916-449-5400
www.cachampionsforchange (consumer website)
www.networkforahealthycalifornia.net (website for partners)
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Questions?
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