Transcript Web Based Marketing on a Budget

ABQWEB™,
A division of L&S Marketing
www.ABQweb.com
Web Site Hosting, Design and Maintenance
Professional Sites that Look Good, Load Fast and Work WellSM
WEB BASED MARKETING
ON A BUDGET
Presentation to SHSMD/NM
October 2003
Who Needs a Web Site?
ABQWEB™
Any company or organization that:
•Sells
•Supports
•Educates
•Wants to grow
Essentially, every company or
organization can benefit from a
professional web site.
Why Do You Need One?
ABQWEB™
•Improve Your Image
•Create a 24/7 Presence
•Expand Your Market(s)
•Attract Investors, Partners, and
Employees
•Distribute Information Quickly
and Cost Effectively
•Utilize Email Effectively
A web site lets ANYONE, ANYWHERE,
find you ANYTIME.
Creating a Web Site
ABQWEB™
•What information should it have?
•How should it be organized?
•How should it look?
•Who should create it?
•Who will maintain it?
•Hosting options
•How much will it cost?
Your Goal:
A Professional Web Site that LOOKS GOOD,
LOADS FAST, and WORKS WELLSM
What Information
Should It Have?
ABQWEB™
•Printed Material
•Company History
•Product/Service Literature
•Business Philosophy/Goals
•News and Events
•Job Openings
•Contact Information
Your Web Site Must Provide a Method for
Visitors to Initiate Personal Contact with You
How Should it be
Organized?
ABQWEB™
•Your Home Page
•Defining Major Areas of the Site
•Internal Pages for Each Area
•Navigating the Site
•Site Maps and Searchs
Your Visitors Need to Find the Information
They Are Seeking Quickly and Easily
How Should It Look?
ABQWEB™
•Look at Your Business Card and
Letterhead
•Colors and Fonts
•Text and Pictures
•Sound, Animation and Video
•Consistency of Design
If Your Web Site and Printed Materials Have a Similar
Look, Your Visitors Will Remember You More Easily
Who Should Create It?
ABQWEB™
•In-House vs. Third Party
•How Is Printed Material Created?
•Does it Fit Anyone’s Current Job?
•Can You Spare the Resources?
•Creation Tools
•Planning for the Long-Term
•The Newsletter Analogy
Many Companies Try to Create Their Own Sites and
Then Hire Someone Later to Finish the Job
Who Will Maintain It?
ABQWEB™
•Same Issues as Site Creation
•Look Carefully at Your Resources
•Over the Counter Software
If Created Well, Internally Designed Sites Can be
Maintained by Third Parties and Vice Versa
Hosting Options
ABQWEB™
•Domain Names
•Free Hosting & Domain
Forwarding
•Third Party Hosting
•Internal Hosting
•Email Considerations
•Forms, Databases and Programs
The Internet is a Global Network.
Your Site Can Physically Be Anywhere
How Much Will It Cost?
ABQWEB™
•Domain Name Cost
•Hosting Cost
•Design Cost
•Maintenance Cost
•Software Cost
A Small Business Site Can Cost Under $2,500
A Large, Fancy Site Can Cost $50,000 or More
Features to Include
ABQWEB™
•Contact Forms
•Site Maps
•Email Lists
•Newsletters
•Ecommerce
•Keywords and Meta Tags
Most Successful Sites Give Visitors
a Reason to Come Back and Visit Again
Features to Avoid
ABQWEB™
•Large Images
•Background Music
•Video
•Non-Standard Plug-Ins
•Entry Pages
•Cookies
If Your Site Isn’t Visitor-Friendly
People Won’t Stay and They Won’t Come Back
Marketing on the Web
ABQWEB™
•Ecommerce
•Newsletters
•Coupons and Specials
•Updates, Upgrades and Online
Support
•Creating an Email List
•Search Engines and Link Trades
A Web Site Helps You Stay Available
for Your Customers and Prospects
Marketing with Email
ABQWEB™
•News
•Events
•Special Offers
•Reinforce Your Relationship
•Drive People to Your Site
•The Costs of Email Marketing
Be a Resource Without Being a Pain
You’ll be Remembered and Appreciated
For More Information:
ABQWEB™,
A division of L&S Marketing
5816 Lost Dutchman Avenue NE
Albuquerque, NM 87111-5901
Phone: (505) 332-1281
Fax: (505) 332-1286
Email: [email protected]
www.ABQweb.com