Transcript LogoGraphica Internet Marketing

LogoGraphica
Internet Marketing
“We put your business on the Virtual Map”
www.LogoGraphica.com
Phone: 561.963.4398
Fax: 561.963.3676
Email: [email protected]
Topics
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Overview of LogoGraphica
 Internet & Marketing Statistics
 Case Study – Ultra Cleaners
 LogoGraphica Services
 What Our Clients Are Saying
 Recommended Books
 PBEN “Members Only” Offers
Overview of LogoGraphica
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Started as CADD Engineer for: Utilities Commission, Fame
Plastics. Senior Web Developer for: Royal Caribbean, Office
Depot, NCCI, IBM, Corning Inc., 17+ years of web development &
programming. Now… I’m old.
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LogoGraphica was founded in 2004, at age 46(“What to do with
coders over 40?”) after getting tired of the .dotcom bust and big
company politics. Family business, taught my son & daughter,
they now both work with me…
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We are Microsoft Certified Partners ID# 1945029, Microsoft
Empower for ISV, PayPal Verified Merchant, Certifications in
Graphic Design, Photoshop. Google Qualified Professionals…
We build sites to the latest & best practices of W3C, XHTML, and
CSS 2.0 standards.
Internet & Marketing Statistics – pg 1
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The Internet is growing at more than 10 percent per month. Based
upon The American College Survey Group, Forbes 500 CEO’s
expect to generate almost 40 percent of their sales through the
Internet within the next ten years.
Busy television, newspaper and magazine viewers will continue to
shift their attention more to the Internet, and away from traditional
media. Consider the trend outlined in a recent study by the Pew
Research Center for the People and the Press as written in ZDNet
AnchorDesk:
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More than 30% of Americans go online for news at least once a week,
This is an increase of 10% from 1998;
15% get daily reports off the Web;
40% of college graduates now get their news online,
up from 24% in 1998;
More than 30% of Americans go online for news at least once a week.
This was up 10% from 1998.
Internet & Marketing Statistics – pg 2
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Internet advertising revenue jumped 40 percent in the first half of
2004, driven largely by the growing popularity of keyword ads tied to
search results.
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A December 29, 2002 CNN article stated that About 60 percent of
2,000 people surveyed in the Pew Internet and American Life Project
study said they used the Web regularly. Two-thirds of those had been
online for three or more years. At least 80 percent of the Internet users
questioned in September and October said they expected to find
reliable news, health care information and government services
information on the Web. Almost as many Internet users, 79 percent,
said they expected to find a business with a Web site that will give
them information about a product they are considering buying.
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Forrester Research predicts that by the end of 2004, roughly half of all
Internet ad spending will come from the pockets of the traditional
media. Newspapers will suffer the biggest losses.
Case Study – Ultra Cleaners – pg 1
1.
RESEARCH - LogoGraphica Googles for the most popular dry
cleaners or garment cleaners type of sites, make notes of prominent
features, and based on that research we storyboard on paper what
the menu selections are, and the general layout. Most of the
research will involve deciding what features maximize “AIDA”
(Attention, Interest, Desire, Action), the crucial steps leading to an
online purchase or contact. I have the site on my pc if anyone
wishes to see it after the presentation…
2.
PROOFING - We build some proofs in Photoshop. These are not
real sites, just an image proof. This steps varies in time, depending
on the client, some back and forth happens here…
3.
DOMAIN & HOSTING SETUP – We are a full service hosting
company and hope our clients host with us when possible, in most
cases we reserve the domain and host our clients, it takes one day
to get both the domain and the hosting up and going.
Case Study – Ultra Cleaners – pg 2
4.
DESIGN – Once the domain is reserved and hosting is up, we now
collect a number of relevant clipart from our licensed sources, create
any original graphics(like Logos), and start building the “real” site in
either Namo WebEditor, Dreamweaver, or Web Expression. All sites
are designed with RICH SEO ranking techniques to ensure high
“FREE”(called Organic) ranking on all search engines.
5.
LIVE TESTING - A preliminary LIVE site is posted online, it is tested
for XTML and CSS 2.0 compatibility. We also test the site in Internet
Explorer, FireFox and Opera browsers. Site is then shown to
customer for final approval. Some sites are now moved into a CMS
system to allow user editing. (SHOW UC SITE NOW)
6.
GOOGLE/YAHOO SETUP – After all changes are final, we create
AD accounts on Google, Yahoo, or MSN, or all 3 depending on
budget. This is the key to start driving traffic to the site and must be
done with extreme care and revisions to the ads. Once the organic
ranking start appearing, we lower the daily budget on the sponsored
ads, you only pay when a user clicks, and our ads are designed to
prompt the prospect to hopefully call before they click the ad.
LogoGraphica Services
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Spectacular Web Sites created by LogoGraphica, we provide
company branding, graphics design and unique layouts for any
type of business, entertainment, or personal web sites.
Amazon.com-like e-Commerce shopping cart sites for large and
small companies.
Custom Videos optimized for the Net, Digital Photography, Digital
Graphics, Logo Design.
We use the latest SEO strategies & web best practices to drive
traffic to your site.
Custom Software & Database Development
We also create professional technical documentation for any
project. We can develop your Functional Spec, Statement Of
Work, Flowcharts, and any other IT related technical
documentation.
What our clients are saying pg1
"Logographica created a new website from our older, very tired site.It posted
last evening. Today we had valid hits from Finland, China, Brazil,
Nicaragua, Canada, Mexico, The US Military, and existing customers.
Our new site already has a personality, and a positive presence on the
Internet. Thank you to Stephen Rivera and your creative staff."
-- Mark S. Anderson - Air Cushions USA
“Steve Rivera with LogoGraphica Consulting did an amazing job on
aaacriminaldefense.com. Our online business has more than tripled
since Steve revamped the site. It is very user friendly. It is easy to
navigate and the pages load quick. Steve, U R Da Man!”
-- Grey Tesh - Federal Criminal Lawyer
"OH MY GOD!!!! I love it! Its soooo nice. This is so much better then what I
have... : ), WOW! I'm so excited!"
-- Jacky Paez - Fun Filling Passions
What our clients are saying pg2
"GORGEOUS! Excellent job! This drew us a tremendous feed back in
terms of subscriptions and sales. Thanks a lot.“
-- Thierry Sportouche - Acid Dragon Magazine, Lyon, France
"Steve, we are very happy to have you as our IT guru. You are a
pleasure to work with."
-- Michelle Tucker - Cameron, Davis & Gonzalez
"Our website, created by Stephen Rivera of LogoGraphica, serves as
an excellent marketing tool for our new business. We received
numerous phone calls and emails immediately upon the website
"going live" and have been extremely busy with potential sales as a
direct result of the website. In addition, all of the feedback we
received has been positive and complimentary. Thank you Stephen,
for all of your efforts in working with us on all of the many nuances!"
-- Ken and Michele Gibson - Majestic Princess Cruises
Recommended Books pg1
Recommended Books pg2
Recommended Books pg3
PBEN Member Specials
Full
featured website, logo, and search engine marketing
for $800(regularly $2500 to $10,000).
And
for those who own a franchise(IE; Metlife), I will extend
that offer to one home business or personal site.
Logos
Our
for only $75, includes the Adobe Illustrator Master.
top notch Hosting, and adding with your site to an
Award Winning Content Management System so YOU can
edit your own content, for only $12.96 a month and a $199
setup to convert your existing pages, we normally offer
hosting for $15.95 which does not include the ability for the
user to edit the content.
A FREE PBEN meeting on the Majestic Princess !!
THANK YOU PBEN !!