Transcript Slide 1
TAFE International 10 years of growth and success Where to next? Models of Engagement Inbound Students Transnational programs Pre migration assessment Offshore industry partnerships Aid and Development Growth in students • 46% growth in the past 12 months for vocational courses • Strongest growth on record – in 2007 breaks through 100,000 enrolments. • Buoyed by enrolments from China and India (more Indian students in vocational programs than higher education in 2007) • Migration Occupations in Demand List (MODL) driving students choices International Enrolments 2004-2008 160,000 Student Enrolments 140,000 120,000 Higher Education 100,000 VET 80,000 Schools 60,000 ELICOS 40,000 Other 20,000 0 1 2 3 4 5 Market Share Dissecting the data Public vs Private Public Providers – Market Share Private Providers – Market Share 16% 84% Provider Type 2004 2005 2006 2007 2008 Public 10,817 11,893 13,544 17,032 19,964 Private 33,889 37,275 45,863 66,858 102,926 Total 44,706 49,168 59,407 83,890 122,890 Dissecting the data- state by state Australian VET Enrolments by State/Territory (2005-08) 45,000 40,000 Student Enrolments 35,000 NSW VIC 30,000 QLD 25,000 SA 20,000 WA 15,000 TAS NT 10,000 ACT 5,000 0 1 2 3 4 Source: AEI Year to Date Data as at June 2008 Top 5 nationalities contribute 54% of enrolments All Sectors VET • • • • • • • • • • China India Korea Thailand Malaysia India China Korea Thailand Nepal However, the market profile is changing… Market Student enrolments % growth Ranking Brazil 12545 23.4% 9 Vietnam 9719 44.1% 11 Nepal 9230 241.2% 13 Sri Lanka 6802 34.7% 16 Colombia 5459 82.3% 18 Pakistan 4910 54.6% 19 United Kingdom 4644 10.6% 20 Transnational (TNE) Programs • Whilst onshore student market is dominated by private providers, offshore delivery is predominately with public institutes • Traditional model – institute to institute through licensing or joint venture • In 2005 Australian Government embarked on a Transnational Quality Strategy • In 2008 opened AusLIST for provider registrations with full launch due later this year TNE - Statistics and Trends • 56% of Australia’s public providers delivered 349 courses offshore in 32 countries in 2006 • In 2006 over 31 000 students were undertaking an Australian VET qualification offshore (up 11% from the previous year) • China remains the dominant market (70% of delivery) with Fiji and Vietnam next. Growth in Middle East will be reported in 2008 report Offshore Industry Partnerships • TAFE Institutes have been successful in moving domestic training contracts into international partnerships and in developing customised offshore programs for international clients • Some case studies: apprenticeship training with Thiess in Indonesia event management with Shanghai World Expo China Leighton Training Alliance in India hotel and casino pre-opening training in Macau Pre-migration skills assessment The countries …. COAG endorsed implemented by VET Assess • India • Sri Lanka • United Kingdom • South Africa • Philippines The nominated trades… • • • • • • • • • Bricklayer Cable Jointer Carpenter Joiner Electrical Powerline Tradesperson General Electrician General Plumber Motor Mechanic Refrig and Aircon Mechanic Aid and Development • History of partnership with AusAID • Network of TAFE & Managing Contractor partnerships • Australia Pacific Technical College – supported by two TAFE institutes • Pacific focus but with growing interest into Africa • Still a challenge for new entrants to the market More informal discussion focusing on now and the future 10 years Why is your College undertaking international activities ? College needs to get other income sources Don’t know ? Status/prestige of the College Urgently !!!!! Not so urgent Nice to have Internationalise our College staff domestic students In country/offshore Everybody else is doing it No room for domestic growth How well does it fit within your College? Well integrated Key component of the College strategic plan and annual operational plans Most staff know the importance and try to make it work Somewhere in the middle A bit of both May as well be a separate organisation Poor fit, not clear in our strategic plan and is not linked operationally to all parts of the College Don't know Don't care International students are more work and a disruption to my class Something the International Division does Transnational What is your product mix ? Programs Migration Product Onshore Services Mix Students International Project Work Onshore Students Are you deliberately targeting source countries ? Do they change ? Which have provided most students ? Which countries will be good prospects in the future? Do you have a focused approach to recruitment ? Are you branding ? Is the College making money ? Is everybody happy with their cut ? How do you recruit ? Agents ? Use College staff ? Which countries in the future ? What are you marketing ? All courses Selected niches Whole courses, study aboard, study tours, English language Degrees or Diplomas Onshore Students How would you rate your College’s international student services ? What do you provide ? What is the “care” factor at each level of the organisation ? Does your College give value for money to international students ? Do you care? If you were a parent would you buy your product ? Are there rogues in your sector? How would you rate the quality of teaching for international students ? Are teaching staff appropriately trained ? How important is the student’s English ? Should international students be given special attention ? Do your teachers care? How do you integrate local and international students? Transnational Programs Is your College getting adequate returns? Yes !! No !! Don't know ? Break even but is nil cost for onshore recruitment Yes, but not enough to mitigate the high risks: financial and College reputation Where and why ? How would you rate the quality of the programs? Is everybody happy with their $$$ cut ? What are the risks to your College ? Is there an impact on the quality of your domestic programs ? Is it the same standard as the course delivered in Australia? Is it taught and assessed in English ? Do students have the same IELTS as those studying in Australia ? Who teachers your programs? Are teaching staff appropriately trained ? Migration Services What are the returns for each market segment? Who are your potential partners ? Does your College’s marketing strategy link to migration ? Can this market be segmented ? What are the onshore and off shore markets ? What are the risks? Do your staff need specialised training? Are there any special licensing or registration requirements for the College? International Project Work Is your College active in this market sector ? Is it different to other parts of your mix ? How do you staff these projects? Can this market be segmented ? Who are your potential partners ? Most require long term assignments i.e. 1 to 5 years Aid work funded by key donors such as AusAID? None, go it alone There is a limit on how many staff you can draw from your own College? How do you keep them? Project work funded by foreign Governments? Short, medium and long term work funded by multinational companies? Partner with an AMC Partner with other RTOs What are the risks? What is the right product mix for your College for next 5/10 years? Same? What about growth ? Transnational Programs Consolidate ? Migration Product Onshore Services Mix Students All 4 segments ? Target one or 2 ? International Project Work Slow growth ? Need to grow fast ? How much is enough ? How will you define your market ? How will your College stand out from the pack ? Who are your potential partners ? Poverty Exploitation Misery Transnational Programs Migration Product Onshore Services Mix Students Who are your competitors? International Project Work Live Learn Grow Global experience Professional learning model On/offshore QA International activities essential for most Colleges Many examples of world class activities Still a lot of work to do as a sector Best wishes to you, your College and TDA for next 10 years TAFE International 10 years of growth and success Where to next?