Transcript Document

IDEA
DEVELOPMENT
Business Model Canvas
+
Idea Canvas
30 – 90 minutes
Turning Your Idea into a Business
A business model describes how your idea
will create value.
You can visualize your business model
using a business model canvas…
Key Activities
Key Partners
What external
partnerships should
you invest in?
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Mentors?
Lawyers?
Distributors?
Suppliers?
What will your
business spend most
time doing?
Value
Proposition
Product development?
Sales? Other?
Key Resources
What will it cost for:
Manufacturing?
Intellectual Property?
Human Resources?
What is your
product/service?
Who is it for?
Why is it valuable?
Cost Structure
 What are the most important costs that
your business will have to pay?
Customer
Relationships
Customer
Segments
What types of
interactions will your
customers expect to
have with you?
Who are your paying
customers?
Channels
Do you have any
non-paying
customers?
How will customers
find out about you?
How large is this
group?
How will you get
products to them?
Do you have
multiple customer
segments?
Revenue Streams
 How will you make money from this?
Adapting the Business Model Canvas
The structure of the business model canvas
can be used to develop any idea even if you aren’t planning on turning that
idea into a business.
The next slide contains an example of an
“Idea Canvas”
Key Activities
Key Partners
Who can you ask to
invest their time and
energy to help you?
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What specific tasks
must you do to get
your idea off the
ground?
YOUR IDEA
Project Idea
Audience
Relationships
What kind of
relationship are you
trying to build with
your audience?
Audience
Segments
Who is your idea
for?
Lesson Idea
Teachers?
Peers?
Parents?
Subject Experts?
Key Resources
What materials
should you invest in?
Thesis Statement
Hypothesis
The Cost of Your Idea
 Time investment
 Which collaborators would be valuable to
invest in?
 Material investment
Channels
What are some
different ways of
presenting your
ideas?
What are the needs
of this group?
Why would they find
your idea valuable?
The Value of Your Idea
 Social Value
 Academic Value
 Monetary Value
Additional Resources
Download a free “Idea Canvas” template here.
Access related activities, videos and concepts here.