Transcript Strategy Process - Molde University College

Strategy Process
with Balanced Score Card
15 February 2013
IBE250
Balanced Score Card
•
•
http://www.balancedscorecard.org/BSCResources/ExamplesSuccessStories/tabid/57/Default.aspx
http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx
•
The balanced scorecard is a strategic planning and management system that is used
extensively in business and industry, government, and nonprofit organizations worldwide to
align business activities to the vision and strategy of the organization, improve internal and
external communications, and monitor organization performance against strategic goals. It
was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a
performance measurement framework that added strategic non-financial performance
measures to traditional financial metrics to give managers and executives a more 'balanced'
view of organizational performance.
The balanced scorecard is a management system (not only a measurement system) that
enables organizations to clarify their vision and strategy and translate them into action. It
provides feedback around both the internal business processes and external outcomes in
order to continuously improve strategic performance and results. When fully deployed, the
balanced scorecard transforms strategic planning from an academic exercise into the nerve
center of an enterprise.
The balanced scorecard retains traditional financial measures. But financial measures tell the
story of past events, an adequate story for industrial age companies for which investments in
long-term capabilities and customer relationships were not critical for success. These
financial measures are inadequate, however, for guiding and evaluating the journey that
information age companies must make to create future value through investment in
customers, suppliers, employees, processes, technology, and innovation."
•
•
Story of modern company
Adapted from Robert S. Kaplan
and David P. Norton, “Using
the Balanced Scorecard as a
Strategic Management
System,” Harvard Business
Review (January-February
1996): 76.
http://www.balancedscorecard.org/LinkClick.aspx?fileticket=v2IeOxCFhHc%3d&tabid=57
http://www.balancedscorecard.org/LinkClick.aspx?fileticket=b2j-xzGAsbk%3d&tabid=57
Free Strategy Mapping software
•
http://www.strategymap.com.au/Downloads/CurrentDownloads.htm
• Screen shots, Training videos, etc.
•
http://training.strategymapscorecard.com/Screens/StrategyMap.htm
In-house development
• Olsen and Sætre (in ERP for SMEs) state, “To be able to
perform system design, the overall strategy and goals of the
company must be clarified.” Also,
– Inefficiencies in current process may become apparent
when these are mapped into process diagrams and
discussed by the organization.
– An information needs analysis may show deficits in
existing data base structures, and expose the importance
of agreeing on a basic terminology for the SME: What is an
order, a due date, a delay?
HoQ -wikipedia
House of Quality is a diagram, resembling a house,
used for defining the relationship between customer
desires and the firm/product capabilities. It is a part
of the Quality Function Deployment (QFD) and it
utilizes a planning matrix to relate what the customer
wants to how a firm (that produces the products) is
going to meet those wants.
HoQ tutorial