Transcript The Making of The Smartest Team - Colby

The Making of The Smartest Team
Brooke de Lench, ‘72
Producer/Director
March 21, 2013
My Years as a Student at CSC
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Yearbook Editor
Photography
Sports
Writing
English
Professional Life – Trajectory
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Publishing Company – First Job
Advertising Agencies – Creative side
Marketing and Design
Writing
Internet Publishing
– Sports Team Logic, Inc.
 Film Producer
Sports Team Logic, Inc.
 MomsTEAM.com 2000
Sports Team Logic, Inc.
 Teams Of Angels [501c3 non profit] 2003
 Home Team Advantage (Harper Collins) 2006
 The Smartest Team
[Documentary] 2013
Sports Team Logic, Inc.
 The Smartest Team
[Documentary] 2013
The Making of THE SMARTEST TEAM
February 2012 to March 2013
The Foundation
 2000 Spencer ends football
 2000 Concussion Articles (In the Health & Safety
Channel Expert Bob Cantu, MD)
 2001 Matthew Colby dies from second impact
 2002 First Live TV media tour for Gatorade
(Spokesperson)
 2003 Established the Teams of Angels
 2006 Began major speaking engagements
 2010 Helped launch the Rawlings Football helmet
 2011 Football University Combine
– Met Kerali Davis
February 2012
• The Project Begins
– Call from Kerali Davis
– Gathering Support- Underwriters
– Inviting The TEAM of experts
• March 2012
– Permission
– form School
– Permission
– from Kids
March Began The Screenwriting
 March-May
 Lined Up Underwriters
 Lined Up Experts
June – First Trip to Newcastle, Oklahoma
June
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Team Intake Meeting
Keith Cronin, DPT – Body Typing
Schutt Helmets – measuring
Neurocognitive Baseline Testing -ImPACT
BESS Baseline Testing
King Devick Baseline Testing
Scat Testing
July
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Tackling Academy
Helmet Fitting Day
Hit Sensors-Beta
Shadowing boys during their summer jobs
August
 Parents Meeting
 Two A Days
 First Scrimmage
September - November
 Impakt Shockbox Sensor Program-BETA-First
 Monitored Hits
 Implemented Sideline Concussion Tests
January 2013
 New technology –i1Biometrics Mouthguards
A Culture Change Begins
Follow Us
Twitter: @BrookedeLench
Twitter: @TheSmartestTeam
Facebook: MomsTEAM
TheSmartestTeam.com
MomsTEAM.com