Helpline Trust Seminar - July 2011
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Transcript Helpline Trust Seminar - July 2011
Challenges of the New Frontier:
IPRs and the Internet
ALI KABIR SHAH
ALI & ASSOCIATES
The Interconnected World
Map of the internet
The internet doubles in size every 5.3 years
Internet Is a Consumer’s Best Friend
Allows consumers to be better informed
Reviews of Avari Hotel on tripadvisor.com
J from London: “In a volatile city like Karachi you need a safe haven and the Avari is certainly that.”
M from Mumbai: “One of the oldest hotels, Avari has an old world charm.”
O from Singapore: “Very comfortable and safe hotel in downtown Karachi.”
Enhances accessibility
Online shopping
Several Pakistani e-stores are now operational
Order online and products are delivered
Payment by credit card or cash collected at time of delivery
Online Copyright Violation
It all started with the Music
Online piracy is a global problem
However in Pakistan online piracy has become institutionalized
Pakistan is perhaps the only country where many Internet
Service Providers set up servers dedicated to illegal downloads
The Internet: A Counterfeiters Dream
E-marketplace for Pakistani goods is largely unregulated
No certification process for websites or products
Domain name violation
Two faced problem
Unauthorized sale of original products
Sale of counterfeit products
The development of the electronic marketplace has resulted in an
explosion in the sale of counterfeit products
Products include: Handbags
Clothes
Medicines
Watches
Food items
Local Crimes, Global Menace
Interconnectivity results in criminals having global outreach
Key cases:
Motion Picture Association
Unregulated export of medicines – fake and genuine
LVMH
Local Crimes, Global Menace
Pakistani Diaspora becomes a specific target
Two way traffic: import of counterfeit goods increases
Internet postings allow criminals to seek out manufacturers in China
Parallel importers benefit from online marketplace
Solutions
Policy Initiatives
Policy should not be reactionary but formative
Enhance reach of the marketplace
Regulate the marketplace
Certification of websites selling products
Education
Consumers and business both need to be educated
Enablers including courier companies, online marketplace operators need to be better
informed
Enforcement
Strict action against small fish and big fish alike