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Virtual Bookstore and Marketplace Innovative eLearning Partner for Schools Cost-Saving Resource for Students August 15, 2013 2 Textbook Prices Changes Directly Impact Learning In the past 10 years, textbook prices have increased by a total of 82% over this time period, while overall consumer prices grew by 28%. The National Association of College Stores (NACS) reports the average college student will spend $662 on required course materials in the past 12 months. 2008– the Higher Ed Opportunity Act was signed as Federal Law. 2 2 What Does this Mean to You as Instructors? • 1 in 3 students don’t purchase required texts – proven to directly affect retention. • Students often show up to class without the required materials, unprepared. • Students are shopping elsewhere (Amazon, eBay, half.com etc.) and often purchasing the wrong book/edition, or even international editions & desk copies. • Students are unable to use their school-sanctioned financial aid to purchase competitively. • To compensate for lost sales, publishers are producing new editions more frequently, with more custom editions and bundles which can’t be easily sourced elsewhere. • Faculty have difficulty locating high quality, cost-effective materials How can Akademos help? 3 2 Winter 2014 – A New Partnership with Akademos A Positive Change for Davenport Starting this January, Davenport University & Akademos will launch a new virtual bookstore & marketplace designed to automatically display course materials through a single sign-on, offering a wider variety of purchasing options (including 3rd party marketplace options) at the point of registration. 4 2 What does this mean for DU students? More Choices, Wider Availability, Lower Cost. OUR MULTI-POINT SUPPLY CHAIN PROVIDES DAVENPORT WITH A TIMELY, ACCURATE AND LOW COST SOLUTION: Direct Inventory 3rd Party Marketplace Sellers •2 Warehouses Rental Partners • 85% availability • Over 100 million books •Averaging 60% off list price • For the first time, students can apply Financial Aid even in the marketplace eBook Providers • Akademos eReader Publisher Drop Shipments • 24 hour shipment window 5 Specially Prepared for: List/New Price Fall 2013 Akademos Marketplace Price - Used $108.67 BUSN 120: Business an Intro. $14.85 $175.20 CHEM 150: Basic Chemistry $24.74 $247.95 ECON 200: Microeconomics $24.51 $204 ECON 201: Macroeconomics $87.99 $186 GEOL 120: Astronomy $23.77 $232.96 BIOL 110: Biology: Concepts $71.43 $228.33 BIOL: 211: Microbiology $71.50 $246.95 MATH 135: College Algebra $234.67 MATH 250: Discrete Math $39.11 $250.95 MGMT 725: Leadership $24.77 $181.67 TOTAL PHYS 100: Conceptual Physics $81.21 TOTAL $2297.35 $107.81 $571.69 Actual Prices Lowest purchase price per title was selected on Aug 12, 2013 Price and quantities subject to availability Students Save Over $1,725 off list price, and can still use financial aid, even in the marketplace!! “They are a technology company that joined the virtual bookstore business, as opposed to a textbook wholesaler that added the technology.” - Gerry Halpern, Touro College From the Students’ Perspective Let’s take a Closer Look at the Student View… DU student site 9 eReader Nook, Kindle, iPads/Tablets, Smartphones, Laptops • Formatted for tablets, laptops & desktops (HTML5) • Print copies easily obtainable • Highlighting, note taking, annotation, book marks etc. • Editing functions for faculty 8 CUSTOM COURSEPACKS Lowers Student Cost, Offers More Faculty Choice $332 Purchased individually Actual example from Metropolitan College of New York (2011) $105 Purchased as a Custom CoursePack Students save 68% 9 CUSTOM COURSEPACKS Easy for Faculty to Create with Online Tools Design your own cover, pick your binding & specify number of desk copies. Select content, specify page numbers and/or attach your own notes/handouts. We clear all copyrighted materials. 10 ADOPTION TOOL Facilitating Textbook Discovery and Adoption TEXTBOOKADOPTER www.adoption.akademos.com • Easily search & compare textbooks by subject across all publishers • Compare used & marketplace availability, as well as eBook & OER options • View Adoption Lists from other schools, as well as unbiased reviews from faculty • Sort by affordability, publication date or license 11 Where Should We Send Students With Questions? Click on “help” 14 2 Overview of Marketing Initiatives ADD BANNER/LINK TO DAVENPORT.EDU WEBSITE • Akademos will work with DU to post a customized banner/link up on homepage • Akademos will provide single-sign on through Banner SIS DISTRIBUTE MARKETING MATERIALS TO STUDENTS • We provide DU with Emails, Flyers, Post Cards, Posters, Table Tents, FAQ’s etc. to distribute SEND CUSTOMIZED EMAIL CAMPAIGNS • Send customized student email campaigns HIRE STUDENT INTERN(S) • We will hire a student to assist us in marketing on campus CONDUCT FACULTY OUTREACH • Ask Faculty to add Bookstore link to their syllabus, LMS, and all communication to students • Inform faculty via on site in-services and/or webinars of additional services Akademos offers: CoursePacks, Adoption Tool, etc. 13 2 Our Goal for Davenport University ALIGN STUDENTS, FACULTY AND ADMINSTRATORS TO IMPROVE SATISFACTION WITH COURSE MATERIALS 14