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ประสบการณ์ ด้านการบุกตลาดอินเดีย โดย คุณเฉลิมพล ฮุนพงษ์ สิมานนท์ ผูจ้ ดั การอาวุโสฝ่ ายขายต่างประเทศ บริ ษทั เอสซีจี พลาสติกส์ จากัด (เครื อซิเมนต์ไทย) Agenda A. SCG Background B. India Overview C. How to do business? D. Culture & Business Tips A. SCG Business Structure Core Business of SCG Other Business of SCG SCT Office in Mumbai and Chennai SCT Co., Ltd. (Mumbai Office) Khun Thananan Phunnakhet 405, Midas, Sahar Plaza Andheri Kurla Road Andheri (E), Mumbai -59 Tel: +91 22 4005 6327 to 9 Fax: +91 22 4005 6326 Mobile: +91 9920 412498 Email: [email protected] SCT Co., Ltd. (Chennai Office) Khun Akkharaphon Tipphayawong Jeyamkondar Bldg Fat No.4-B, 4th Floor #12 Murray’s Gate Rd., Alwarpet, Chennai 600018 Tel: +91 44 4232 8880 Fax: +91 44 4232 8881 Mobile: +91 9840 955579 Email: [email protected] B. India Demographic Data Country Region India West Asia (WA) Population 1.12 Billion (July 2007 est) Religion Hindu 80.5% Muslim 13.4% Christian 2.3% Sikh 1.9% Other 1.8% Language Literacy Capital City Government The official language is Hindi English New Delhi Federal Republic Independence 15 August 1947 GDP Inflation 9.4% (2006, est.) 6.2% (2006, est.) National Holiday Unemployment Currency Currency Indian Rupee (INR) Exchange Rate VAT Major Import 12.5% Crude oil, machinery, gems, fertilizer, chemicals Interest Rate Major Export Source: CIA The World Fact book www.cia.gov/library/publications/the-world-factbook Area Time Difference Opening Hours Electricity Legal System 3,287,590 sq km (slightly more than one-third the size of US) Winter – GMT +5.5 hrs Summer – GMT +4.5 hrs Office: Mon–Fri, 10:00 – 16:00 Sat, 10:00 – 15:00 Banks: Mon-Fri, 10:00 – 14:00 Sat, 10:00-12:00 Government: Mon – Fri, 10:00-17:00 Shops: Mon-Sat, 10:00-19:00 61% Male 73.4% Female 47.8% 220 Volts English Common Law Republic day 26 January 7.8% (2006, est.) The Rupee 1 rupee = 100 paise 1 Lakh = 100,000 rupees 1 Crore = 100 Lakhs = 10 million rupees 39.305 INR = 1 USD 1.3256 INR = 1 Baht 8.5% Textile goods, gems and jewelry, engineering goods, chemicals, leather manufactures C. How to find new customers? • Major Cities to Focus (Mumbai, New Delhi, Calcutta, Chennai & Bangalore) • Internet / Web • Exhibition / Fair • SCG Networks / Government Support Internet / Web Site Business information www.ficci.com (Indian Chamber of Commerce) www.tradefair.jimtrade.com www.alibaba.com www.indianyellowpages.com www.eindiabusiness.com www.tradeindia.com General information www.cia.gov/library/publications/the-world-factbook/geos/in.html www.incredibleindia.org www.businessworld.in www.timesofindia.com Popular websites www.rediff.com/ www.samachar.com/ www.indiatoday.digitaltoday.in Business to India 1. Channel You must need more than one channel or agent to cover the whole country 2. PPSP Price --- Pix ---Sample ---Price 3. Details and paperwork Make sure it is accurate! Sort out all the detail in advance such as contracts, payment terms and intellectual property rights 4. Branding Carrier Routing & Major Cities to Focus There are 3 main seaports to focus: Nhava Sheva, Chennai, Calcutta NHAVA SHEVA CALCUTTA CHENNAI LAEM CHABANG Banking and Payment 1. Reliable local India bank - Bharat Overseas Bank (now Indian Overseas Bank) - Bank of India - Bank of Baroda - State Bank of India - ICICI Bank 2. Payment term - Frequently, need L/C 90 days - T/T portion is acceptable sometimes (T/T 30/70) - Commission for Agent is normal (% or fixed in USD/unit D. Cultural Tips • Know the culture, Get the business • Hindu don’t take beef, Muslim don’t take pork, fish and lambs are the safe choice • Avoid shake hands, touch or sit close or next to a woman • Religious and Family oriented • Topics to discuss: Sports, Culture, Family, World Economy Topics to avoid: Poverty, Politics Doing Business in India • Indians love information • They are hungry for business • Business cards – Take plenty / Prepare Nice Presentation • Introductions – Talk to the most senior person first-often the oldest one there • Negotiating – Be patient • Body language – A smile may not mean Yes! • Punctuality is ?? // Always reconfirm the Appointment Thank you for your attention ต้องการสอบถามข้อมูลเพิ่มเติม ติดต่อได้ที่ เฉลิมพล ฮุนพงษ์สิมานนท์ บริ ษทั เอสซีจี พลาสติกส์ จากัด (ในเครื อซิเมนต์ไทย) Email: [email protected]