Transcript Document

Managing analogue
switch-over and transition
to digital era
10° Meeting of the Mediterranean
Regulatory Authorities
October 2, 2008
Roberto Viola – AGCOM Secretary General
AGCOM is planning the national swicth-off
Do we have a problem to solve?
3
DTT regulatory
framework development
• Some History:
 2000 AGCOM White Book on DTT
 2001 Law 66 (first introduction of DTT in Italy)
- frequency trading
- prevision of different licensing titles according to the operator business model
- points out the necessity of a DTT frequency plan
- definition of the DTT S/O date (2006)
 2001 AGCOM Decision 435/01
- sets the regulatory framework towards DTT start-up phase
- implementation of the previsions of Law 66 regarding different titles and
conditions for: Network Ops, Service providers and Content Providers
- definition of the rules for PBS DTT roll-out
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DTT regulatory framework
DTT authorization titles are in line with the digital value chain:
 Network Operator: manages the DVB-T transmission network and its
associated facilities
 Content Provider: editor of the TV program (or content creator)
 Service Provider: Management of the pay-TV bouquet, (aggregator
packager) billing and customer management
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DTT regulatory
framework development
• Migration process to DTT in Italy:

Co-existence of terrestrial analogue and digital TV networks since end 2003

Existing major national analogue operators have implemented their own DTT Networks by
exploiting frequency trading:

As a consequence, a AGCOM adopted a two-step strategy:

“open” digital Mux to third parties (content providers, Ops with coverage deficit, etc.)

“transition” from the existing analogue TV system
- AGCOM has issued a Call for tender relative to 40% of the transmission capacity of 5 National
Mux
- AGCOM is going to assign about 12/14 capacity slots (DTT programs) to third parties winners of
the contest
- Based
on SFN Networks to exploit as much as possible the frequency spectrum
- First switch-off is Sardinia (31 October 2008)
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DTT market evolution
• DTT in Italy (2004)
• DTT in Italy (2008)
 Number of FTA
programmes: about 14 (21)
 No PPV
 No MTV
 About 400 transmitters for
the DTT Network on the
whole Italian territory
 About 300.000
decoders/STB sell-out
 Number of FTA
programmes: about 28
 2 PPV commercial offers
 2 MTV
 About 2.000 transmitters for
DTT Network on the whole
Italian territory
 About 9 millions
decoders/STB/IDTV sell-out
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DTT decoder market
 STB sale development:
- More than 8 million DTT STB sold
at beginning 08
- More than 3 millions STB sold in
last 3 years
° Data source: GFK Marketing Services Italia
 Integrated STB (IDTV)
- recent “explosion” of IDTV
sales
° Data source: GFK Marketing Services Italia
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Decoder sold
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4
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2
1
Active
Pay
0
2006
2007
mar-08
Standalone
DTT STB
Integrate
d STB
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TV programming on Italian DTT Network (oct. 08)
National
Multiplex
Simulcast
New DTT programs
Disney Channel, Disney
Channel + 1, Joi, Mya, Steel,
Joi + 1, Mya + 1Steel + 1
Dfree
MBone
La7
TIMB1
LA7, MTV Italia
Sardegna 1
RAI -Mux A
Canale 5, Rete 4
Italia 1
RaiUno, RaiDue
RaiTre
LA7 Cartapiù A-E
LA7 Cartapiù attivaz.
LA7Cartapiù X, Y
Premium Menù, Premium
Extra 1-2, Premium Calcio 1-7,
Premium Attivazione
Boing, Sportitalia
Sportitalia 24
Rai 4
Raisport Più,
RaiNotizie24, Rai Edu1
Rai Gulp, SAT2000
RAI - Mux B
Rete A
QOOB, Facile TV
Iris, Class News
Coming Soon, BBC
World, Mediashopping
Mediaset 1
Mediaset 2
Pay per View
All Music
Repubblica TV , France
24 , Second TV
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AGCOM regulatory activities:
opening digital mux
• AGCOM ongoing activities related to the
enhancement of the DTT regulatory
framework:
 Definition of the Call for Tender for the release of
40% of transmission capacity of DTT Networks to
“new” content providers
 Contest completed and about new 12/15 TV “new”
programmes will be soon assigned by AGCOM to 5
existing Mux under such procedure
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Managing analogue switch-over
 Managing analogue switch-over:
•
DTT switch-over acceleration due to the new DTT switch-over plan
•
Final S/O: 2012 (to be completed with the two remaining regions: Sicily
and Calabria)
•
Definition of a gradual switch-over based on 16 geographical areas
•
Transition Plan based on:
•
Calendar definition (next slide) sets up the path towards DTT switchover
- optimization of infrastructure compatibility
- guarantee continuity among neighbouring areas
- equilibrated repartition among North, South and Centre of Italy in the S/O sequence
- homogeneous repartition of S/O sequence with reference to socially or economically needy
families
- reduction of annoyances/discomforts for citizens during the DTT switch-over
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Managing analogue switch-over:
Calendar definition
SWITCH-OVER “DIGITAL ISLAND” CALENDAR
2008
II sem
Area 16: Sardegna
2009
I sem
Area 2: Valle d’Aosta
II sem
Area 1: Piemonte Occidentale
Area 4: Trentino Alto Adige
Area 12: Lazio
Area 13: Campania
I sem
Area 3: Piemonte orientale e Lombardia
II sem
Area 5: Emilia Romagna
Area 6: Veneto
Area 7: Friuli Venezia Giulia
Area 8: Liguria
2011
I sem
Area 10: Marche
Area 11: Abruzzo e Molise
Area 14: Basilicata e Puglia
2012
I sem
Area 9: Toscana e Umbria
II sem
Area 15: Sicilia e Calabria
2010
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Sardinia switch-off
 Sardinia switch-off:
• Sardinia final switch-off is set on 31/October and
hence Sardinia will be the first Italian region where
analogue broadcasting will be completely turned off
• AGCOM has defined the frequency assignment plan
(Delibera n. 53/08/CONS) for the Sardinia region:
- definition of the criteria to assign frequencies
- list of frequencies to be utilized in the Sardinia region
- list of the sites to be utilized for DTT
- frequency/Mux assignment typology
- coverage for each DTT Mux
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DTT switch-over: Sardinia
• Sardinia DTT Mux subdivision:
 National Mux: 21 (all SFN with the exception of the
PBS 4-MFN Mux)
 Regional Mux: about 10 (all SFN, with coverage at
most equal to 80% of the Sardinia population)
 Local Mux: about 8 (with local coverage and reduced
number of transmitters)
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Sardinia switch-off
 Sardinia switch-over process will last from 15/10 to
31/10 to allow broadcaster to implement the
conversion (A/D) for each infrastructure:
• A detailed calendar has been defined:
- subdivision of the Sardinia Region in 4 sub-areas where the
S/O shall last from a minimum of 2 days up to a maximum of 5
days
- date of analogue S/O for each local jurisdiction in the local
sub-area
- definition of the technical data associated to infrastructure
conversion (A/D)
• Definition of an intervention program to aid Sardinia citizens
during the switch-over (dissemination of information, financial
aid, collaboration with local institutions, etc.)
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Sardinia switch-off (users information)
Friday, 17th of October
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ALES
BALLAO BARESSA
BURCEICAGLIARI
DECIMOPUTZU
DOMUSNOVAS
ESCOLCA
GENURI GERGEI
GONI
GUASILA
MANDAS
MONSERRATO
NURAGUS
ORROLI
PAULI ARBAREI
POMPU
QUARTUCCIU
SAN BASILIO
SAN NICOLÒ GERREI
SANLURI
SARROCH
SENORBÌ
SERRENTI
SETTIMO SAN PIETRO
SILIQUA
SIRIS
SOLEMINIS
USSANA
VALLERMOSA
VILLACIDRO
VILLANOVA
VILLANOVAFRANCA
ARBUS
ARMUNGIA
ASSEMINI
BARRALI
BARUMINI
CAPOTERRA COLLINAS
DECIMOMANNU
DOLIANOVA DOMUS DE MARIA
DONORÌ
ELMAS
ESCALAPLANO
ESTERZILI
GADONI
GENONI
GESICO
GESTURI
GONNOSFANADIGA
GUAMAGGIORE
GUSPINI
IGLESIAS
LUNAMATRONA
MARACALAGONIS
MONASTIR
MORGONGIORI
MUSEI
NURALLAO
NURAMINIS
NURRI
ORTACESUS PABILLONIS PAU
PERDASDEFOGU
PIMENTEL
PULA
QUARTU SANT'ELENA
SADALI
SAMASSI
SAMATZAI
SAN GAVINO MONREALE
SAN SPERATE
SANT'ANDREA FRIUS
SARDARA
SEGARIU
SELARGIUS
SELEGAS
SERDIANA
SERRAMANNA
SERRI
SESTU
SETZU
SEULO
SIDDI
SILIUS
SINI
SINNAI
SIURGUS
DONIGALA
SUELLI
TUILI
TURRI
USSARAMANNA
UTA
VILLA SAN PIETRO
VILLA VERDE
VILLAMAR
VILLAMASSARGIA
TULO
VILLANOVAFORRU
VILLASALTO VILLASOR
VILLASPECIOSA
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Mobile Tv regulatory framework
• Mobile Television (MTV):
 MTV Public consultation carried by AGCOM in 2005
 AGCOM Decision n. 266/06/CONS (16 may 2006)
 Decision principles:
- Technological Neutrality (with regards to standard to be
adopted)
- Same basic principles apply which regulate DTT, SAT and
IPTV
- Authorization titles based on MTV value chain
- MTV frequency range: UHF band
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Mobile TV regulatory framework
• AGCOM Decision n. 266/06/CONS:
 Authorization to provide MTV content
o Underlying principle: the same rules defined to DTT content
providers apply to MTV content providers
 The same constraints in terms of:
- copyright,
- pluralism
- competition rules
 Operators already on SAT and IPTV present a simple
declaration to become MTV operators
o Service providers need an authorization to start commercial
services
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Mobile Tv regulatory framework
• AGCOM Decision n. 266/06/CONS:
 Digital TV Network operator license allows
broadcasting services towards mobile terminals
 In the start-up phase each network operator can
operate at most 1 frequency block in the UHF
spectrum for MTV services
 The some constraints as DTT apply to digital TV
Network operator licensees (e.m. limits, infrastructure
sharing, etc.)
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MTV: who does what
content
Network/capacity
free-to-air
advertising
aggregation
Customer management
broadcaster
model
broadcaster
Pay models
broadcaster
broadcaster
Mobile operator
Mobile operator
Mobile operator
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MTV market development in Italy
Three MTV commercial offers actually
available in Italy:
H3G: La 3 TV
Vodafone: Vodafone SKY TV
TIM: TIM TV
 Two MTV networks managed by:
Mediaset: wholesale offers to TIM and
Vodafone
3lettronica Industriale to H3G (same group)21
Conclusions: market perspectives
• Market growth lower
than expected: at the
moment 118mln €
DVB-H Revenues
900
800
700
600
• According to Idate
estimation, the Mobile
Tv market revenues
in Italy will be about
828 mln€ in 2010.
828
500
400
484
300
200
100
45
0
2006
249
118
2007
2008
2009
2010
Revenues (mln €)
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Conclusion:
A 9-C strategy for managing switch-off
• Clear definition of national strategy
• Clear identification of responsibilities among institutional players and
with industry
• Clarity in regulation promoting competition and cultural diversity
• Clarity in co-existence rules of digital and analog broadcasting
• Clarify that access to multiplex is guaranteed in fair and equitable
terms to conent providers
• Clarity in the calendar of firm (but credible) dates for the regional
switch-off
• Clear radio-frequency spectrum policy promoting innovative technical
solution
• Clear information and assistance to end-users on the whole process
• Clarity in the subsidy policy to lower income families for the adoption
of digital technology