Transcript Presentazione di PowerPoint

Digital Terrestrial Television
Italian regulation
15th EPRA meeting
Brussels, 16-17 May 2002
Lisa Di Feliciantonio
1
Regulating DTT:
summary of main legislative steps
National broadcasting environment:
Whole frequency spectrum currently in use
Digital frequency allocation plan not issued yet
Law 66/01
establishes the transition to digital terrestrial
guidelines for AGCOM’s regulation
AGCOM regulation:
Conditions for issuing licences and authorization and
underlying business model
Provisions for transitional period 2002 – 2006
2
Rules for the protection of pluralism
Law 66/01
Frequencies “trading” between operators in order to free
technical resources for the kick off of digital terrestrial
Operators can use frequencies acquired to start
experimental DTT broadcasting
But:: 40% of capacity must be reserved to independent
content providers (transitional period)
Digital switch over by December 2006
3
Analogue TV value chain &
regulatory obbligations
VERTICALLY
INTEGRATED
BROADCASTER
Rules on amount & scheduling of advertising
CONTENT
Protection of minors
European quotas
NETWORK
COND.
ACCESS
Antitrust rules on amount of frequency used
Accounting separation
Access rules
4
AGCOM Regulation:
licences and authorizations
Key issue of the DTT reg: fragmentation of value chain
NETWORK
OPERATOR
Manages network
infrastructures
and frequencies
LICENCE
CONTENT
PROVIDER
Creates/broadcasts
programme
schedules
SERVICE
PROVIDER
Provides conditional
access or information
society services
AUTHORIZATION
5
AGCOM Regulation:
business model
Interaction between content providers and network
operators is left to market dynamics:
Network operators will be awarded the frequencies and
will negotiate with content providers and independent
channels to put togheter an offer
No limitation to ownership of networks
National networks can carry local content and local
networks can carry national content
6
AGCOM Regulation:
transition to DTT
The transition will be lead by existing broadcasters
Until March 2004 analogue broadcasters may apply for DTT
provisional authorization
The authorization will be valid untill July 2005
Applicants that hold more than one TV license must ensure that
40% of their DTT capacity will be given to independent content
providers
From March 2004 those who have been authorized for
experimentation may apply for a network operator licence.
After 2006 available capacity will be granted to existing licensee
or others
7
AGCOM Regulation:
pluralism and competition
Independent content providers must be granted
access and non-discriminatory conditions
1/3 of total capacity reserved to local broadcasters
Same content provider cannot be granted authorization to
broadcast more than 20% of digital television programmes
Access to networks shall be granted by network operator
on equal and non-discriminatory basis
By 2004 the AGCOM will issue a new regulation to grant
access to independent content providers in case of
resources not sufficient to guarantee access to all requests
8