Transcript IBU 321: Cross Cultural Communications

Cross Cultural Communication
Introduction
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Course Description
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The course focuses on how culture, its norms, values
and beliefs may differ from region to region.
Theoretical models of culture will portrait differences
between cultures
Hence the anticipated problems caused due to cultural
differences are minimized.
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Learning Outcomes of the
course
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To enable students to possess a better
understanding of differences that exist between
various cultures in the context of international
business negotiations.
To enable students to overcome the problems
caused due to the cultural differences and hence
communicate effectively in a global environment
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Course Content
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What is Culture?
Universalism and Particularism (Rules &
Relationship)
Individualism and Collectivism (self & group)
Affective and Neutral (emotion)
Specific and Diffusive (involvement)
Achievement and Ascription (status)
Sequential and Synchronic (time)
Inner and outer directed (nature)
National Cultures & Corporate culture
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Assessment Pattern
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Total Marks ……………………… 100
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Continuous Assessment………………….60%
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Class Participation and Attendance……… 10%
Assignment …………….…………………….. 10%
3 Quizzes
………………………………….. 15%
Seminar………………………………………. 05%
Mid Term Test …………………………….... 20%
Final Examination ………………….…. 40%
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Academic Strategies
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Lectures
Seminar
Case Studies
Student Presentation
Group Discussions
Class Assignments/Quizzes/Tests
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Core Text
Riding the Waves of Culture
(Second Edition)
by
Fons Trompenaars
&
Charles Hampden-Turner
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Reference Books
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Brislin R, Understanding Culture’s Influence on Behavior, Harcourt
Brace.
Hofstede G, Cultures and Organizations, McGraw-Hill.
Frost J. Peter, Reframing of Organizational Culture, Sage
Publications
Raymonde Corroll, Cultural misunderstandings
Richard D, When Cultures Collide
Ashley C. Franklin, Revitalize your Corporate Culture, Prentice-Hall
Newstrom J.W., Davis Keith, Organizational Behavior, Human
Behavior at work, Tata McGraw Hill.
Mintzberg Henry, The Structuring of Organization, Prentice-Hall.
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