Transcript The Technology Life Cycle

The Technology Life Cycle
An alternative approach to the product life cycle
theory.
The product passes through three time dependent
stages:
1.
2.
3.
Performance maximizing,
Sales maximizing, and
Cost minimizing
As time goes on, emphasis shifts from quick product
change for performance improvement, to
product enhancements and variations to boost
sales, and finally to gaining cost efficiencies
through standardization.
The product process changes from allowing
adjustments to product specifications to being
highly standardized.
h:\share\rabino\information
and marketing strategy.ppt
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Implications
Recognizing at the late stages of
market maturity the potential
threat of a new technology as
early as possible, and to develop
the appropriate strategic
response (a radically new
technology or making
improvements in the old
technology to keep it
competitive).
h:\share\rabino\information
and marketing strategy.ppt
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