Transcript UGA Trademarks

UGA Trademarks
February 15, 2011
BAAF Meeting
UGA Trademarks
BACKGROUND
• 1989 -
Identity Policy implemented
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Uniformity for printed publications and stationery
• 1996 -
University of Georgia entered into a trademark
management and licensing program
• 1999 -
Several events occurred
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UGA entered into first significant contract for an
affinity card
Inventoried active trademarks around campus
Centralized the governance of UGA’s trademarks
First trademark policy
UGA Trademarks
BACKGROUND
• 2010 -
Cabinet approved a comprehensive
trademark and logo policy developed in
conjunction with the Offices of Public
Affairs, Legal Affairs, External AffairsFinancial Services and the Athletic
Association to establish a policy for
registering the marks of the University and
to improve protection of the UGA brand.
UGA Trademarks
MISSION
• To ensure proper use and application of the
trademarks that have become associated with the
University of Georgia.
• To strengthen the trademarks through relationships
with retailers, licensees, campus departments,
student organizations, alumni and fans.
• To generate revenue to enhance private funding for
academic support.
UGA Trademarks
APPROVAL PROCESS
• Printed data (publications):
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Submit to Public Affairs – Alison Huff
• All other use of marks (external and internal use):
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Submit to EA-Financial Services – Mary Beth Crumley
UGA Trademarks
INTERNAL USE BY CAMPUS
• Complete approval form and forward to EAFinancial Services.
• EA-Financial Services will coordinate approval.
• Only CLC vendors are authorized to produce
merchandise.
UGA Trademarks
EXTERNAL TO UGA
• Not for profit – same process as campus
• For profit – must be a CLC licensee
- CLC licensing process is then followed
UGA Trademarks
• Why CLC?
- Ensures product quality
- Ensures legal compliance
- Controls market saturation
UGA Trademarks
REVENUES
(SHARED WITH THE ARCH FOUNDATION)
• Merchandise Sales
– Collegiate Licensing Company (CLC)
• Affinity Credit Card
– Bank of America (BOA)
UGA Trademarks
ROYALTIES
FY10
CLC Royalties -
$4.753M
BOA Royalties • credit card
• debit card
$1.295M
$1.000M*
$295K
* annual guarantee
UGA Trademarks
REGISTRATION PROCESS
1. Determine if new design uses a current
registered mark.
a. If yes, be sure the mark is used in its original
form (no alteration of a registered mark is
accepted).
b. If no, contact EA-Financial Services for
direction.
UGA Trademarks
REGISTRATION PROCESS
2. If you wish to federally register a mark approved
by UGA:
• Submit design
• Include date and specimen of first use
• Determine classes of use
3. New registration will be handled by EA- Financial
Services.
4. Registered marks will be kept current by EAFinancial Services.
5. Registration costs will be paid by respective units.
UGA Trademarks
GENERAL USE OF MARKS
• To maintain consistency
• To maintain reproduction quality
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http://www.uga.edu/identity/logo.html
• The ® or ™ must accompany a registered mark
UGA Trademarks
GENERAL USE OF MARKS
• University of Georgia official seal:
- Not interchangeable with other UGA logos
- Can not be altered
- Only mark that may be used on honorific
items such as diplomas, caps and gowns,
proclamations, presidential events etc.
- Can only be produced in one color
UGA Trademarks
BOR GUIDELINES
• Marks may not be used in conjunction with:
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alcoholic beverages
drugs
religious content
sexually oriented goods
goods which reference race
sex
national origin
disability of a person
toilet seats and the like
any item which does not meet minimum standards of
quality and good taste as determined by UGAEA.
– Political campaigns or the like
UGA Trademarks
UGA IDENTITY POLICY
Printed Publications
• All academic, administrative, and support units of
UGA are required to use one of the approved
letterhead styles on all stationery printed in black
ink only or black plus PMS 200 red. Envelopes,
notepads, business cards, mailing labels and other
stationery items must also conform to these logo
guidelines.
• The marks and logos can not be modified or
altered in any way.
UGA Trademarks
UGA IDENTITY POLICY
Printed Publications
• Logos must be reproduced in official colors. This
dispensation does not apply to stationery items.
• No competing departmental, school, college or other
logos or symbols may appear on official UGA
letterhead or stationery items.
UGA Trademarks
UGA IDENTITY POLICY
• The words “The University of Georgia” must appear
on the front cover of all University publications, and
one of the logos must appear on or within each
publication, preferably on front or back or title page.
• This logo system is recommended for all visual
representations of UGA – for signs, video
productions, exhibit materials, vehicles and the like,
in addition to printed publications and Web sites.
UGA Trademarks
UGA IDENTITY POLICY
• Exceptions to these policies guidelines and standards
must be approved in advance by the Vice President
for Public Affairs (286 Oconee Street, Suite 200
North or [email protected]).
UGA Trademarks
COMPLIANCE
• 2010 - Updated UGA Inventory of Marks
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Marks Used by Campus
- identified non compliant marks
- working with each unit to transition in an
efficient/cost effective way
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Marks External to UGA
- Athens area businesses
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Identified as a donor/alumni/other
Years business has been using mark
- State of Georgia issues
UGA Trademarks
COMPLIANCE
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Engaged CLC
- UGA Legal, in conjunction with CLC, to send cease
and desist.
- If not successful, outside legal counsel will be
engaged.
OR
- Agreement to allow use of mark in turn for
acknowledgement of UGA ownership of mark.