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Class Exercise on GlaxoSmithKline Agenda External Environment • GSK Overview - Fundamentals and business mix - Stock brokers assessments • Industry Drivers - Changes in industry structure - Future Trends • Problems and risks (backup) • Recommendations - New approach to marketing and others - Follow on activity - Financial perspectives Competitive Advantage Finance Value Based Management Strategy Fundamentals and Business Mix Business Segment & Geographic Revenue Mix By Business Segments Consumer Health 14% Pharma 86% By Region Europe 30% International 22% US 48% Challenges – Stock Broker’s Assessment • Negative outlook of Avandia (10% decline in sales per year) • Few upside catalysts • Possibility of withdrawal from the market • Strong pipeline: phase II and phase III • Marketing: recent restructuring for marketing team • Share buyback (?) Avandia (6%) of the total • • • • • • • • • • Seretide/Advair £3,313 million 11% Zofran £847 million, up 3% Vaccines products £1,692 million, up 23% Valtrex £845 million, up 24% Avandia group of products £1,645 million, up 25% Coreg £779 million, up 38% Lamictal £996 million, up 19% Imigran/Imitrex £711 million, up 3% Wellbutrin £900 million, up 24% Flixotide/Flovent £659 million, up 5% Comparison Highest RoE among peers Company Share price, name last close AZN 2,574.00 GBp GSK 1,330.00 GBp MRK 53.51 Novartis 54.30 Pfizer Inc 25.58 Roche 211.80 Sanofi-Aventis 43.03 USD EPS (NTM) (LTM) 3.45 e 3.86 98.53 e GBp 94.54 GBp NA NA 3.23 e 2.96 NA NA 10.66 e 8.98 2.64 e 2.61 Price to earnings (NTM) 15.2 e 13.5 e NA 16.8 e NA 19.9 e 11.5 e Dividends per share, excluding special dividends (LTM) (NTM) (LTM) 13.9 1.78 e 1.42 14.2 50.15 e GBp 47.76 GBp NA NA NA 19.4 1.12 e 0.87 NA NA NA 24.3 4.05 e 3.44 13.4 0.88 e 0.76 Return on equity (ROE) (%) (NTM) 16.7% e 21.1% e NM 18.0% e NM 19.1% e 10.1% e (LTM) 20.7% 22.7% NM 20.7% NM 18.3% 10.5% Return on net operating assets (RNOA) (%) (NTM) 20.2% e 17.9% e NA 16.7% e NA 23.9% e 9.6% e Total payout ratio (%) (LTM) (NTM) (LTM) 22.7% 123.5% e 89.0% 19.5% 118.4% e 66.4% NA NA NA 21.1% 81.3% e 18.2% NA NA NA 20.1% 37.6% e 10.1% 9.2% 46.4% e 24.6% Industry Drivers – Product in the Pipeline – Marketing: Moving strength to strength – Regulations: tighter controls and tougher business environment (FDA in USA) – Increasing number of generic claims – Declining number of approvals – Shorter lifetime for ethical drugs – Increase in M&A : winner or loser – Globalization New Trends in Pharma • • • • • Socio economic impacts (Macro factors) - Change in population and age structure (10% of 08 - 40% of 50) - Increase of medical PMT in GDP (OECD 8.5%) IT Impact and fusion from High Technology in IT, LS and NT Innovative products and equipment Pharmaceutical - Electronic pills Industry - Cutting edge equipment for surgery NT LS - Synthetic body Replacement Advent of QOL (quality of life) products - election, obesity, hair treatment, etc. Stem cell research : paradigm change in medical treatment Recent M&A between Pharmas and Bios Buyer Pharma Company Bio Company Target Payment ($B) Bayer AG Schering AG 19.9 Merck KGaA Serono S.A. 13.3 Abbott Kos Pharma 3.7 Eli Lilly Icos 2.5 Schering Plough Organon Bio 14.4 AstraZeneca Cmb. Antibody MedImmune 1.32 15.6 Mitsubishi Chem Tanabe Seiyaku 4.3 Shire Phama New River Pharma 2.6 Gilead Myogen 2.3 Amgen Abgenix 2.2 Genetech Tanox 0.92 Millipore Corp Serological Corp 1.4 Biogen Idec Conforma 0.25 Beckman Coulter Biosite 1.7 Year 2006 2007 2006 2007 Pharmaceutical Companies in past decade: A Clear Divide of Winner & Loser Competitive Market Environment Change in Business structure Sustainable Growth Performance 業績格差 Gap Accelerating Improvement the overseas operation efficiency of operations 積極的な海外展開 経営効率化 Profit Concentrated investment 研究開発への on R&D 重点投資 Innovation Recommendation : Approach by the IncomingCEO • Positioning : ‘Front Runner in the global Health Care industry’ • Securing Strong Next Growth Engines - M&A and Strategic Partnership : new technology Pipeline (patents) management : R&D outsourcing Emphasizing on the emerging markets (China and India) • New market strategy and branding - Developing the vaccine market as major target B2B Value added community - Creation on life time value to customers • Set-up Vision with stakeholders : ’The Most Admired Company in Ethical Market by 2010’ Positioning in Strategic Map H Group D F6 Pharmaceutical F 7 Group C F5 Group B GSK Barrier of movement F3 F4 Group A Group F F1 F 8 F2 • Economy of Scale • High Technology • Marketing / Brand • Corporate Reputation L L H Bio Technology Financial Perspectives in 2010 Gaining market efficiencies through the B2B network – Reduced marketing costs – Restructuring R&D and new market potential – Enhanced supply chain management • Supply side : mix optimal supply with long-term relationship • Demand sides : direct link and extra growth margin Utilizing New Pipelines (patents) : 20% upward in sales Operational Efficiency by BPR : 5% (Globally) Thank you Ways to Create B2B VAC • • • • • Buying Power : price discount by scale, providing detailed information on suppliers and manufactures Increasing Process Efficiency : cost savings by transaction, and work process Consolidation of Supply Chains : process consolidation, logistics improvement, inventory reduction, no mediate process Accumulation Contents and Community : best practice, KMS, VM, forum, news letter Efficiency of Market Research : e-catalogue, auction, exchange, bidding (cyber-market usage) Value Added Communities Supplier Supplier Buyer B2B Platform Supplier Buyer Buyer VAC (Value Added Communities) Investment in World Health Problems and Risks • • • • Possibility of late stage trial failures Expiration of patented drugs (pipelines) :$13B in 10 yr Lack of next Growth engine : M&A $2B over 02-06 Corporate ethics : - Rejection of benefits package for CEO (Fat Cat) - Customer of animal testing companies (FETA) - Short-term monopoly profit anti-AIDS drug AZT - Avandia issue: Case pending • Competition from generic drugs and quick • Change in the industry structure • The New Chairman – Debunking : from the stories to the global capital market (abundant liquidity) Major development – Potential Revenue Major NCEs and vaccines in phase III development: ambrisentan – for hypertension Lymphostat-B* – for lupus casopitant* – for post-operative and chemotherapy-induced vomiting and nausea pazopanib* – for prevention of tumour growth mepolizumab – for hypereosinophilic syndrome Promacta* – for patients with low platelet count New generation ‘flu vaccine* • Globorix – a new combination paediatric vaccine against hepatitis B, diphtheria, meningitis A and C • New meningitis vaccine against meningitis C and Y and Hib* • Synflorix – vaccine to prevent pneumococcal disease. (* entered late-stage in the last 12 months) Major NCEs and vaccines filed: • Allermist/Avamys – for hay fever; US approval expected in first half of 2007 • Altabax/Altargo – for skin infections; approval expected in 2007 • Entereg – for post-operative ileus, approval expected in 2007 • Tykerb – for breast cancer; US approval expected in first half of 2007 • Cervarix – vaccine to prevent cervical cancer; European and International launches expected in second half of 2007 • H5N1 pandemic vaccine. Late-stage assets in-licensed during the last 12 months: • Hu-Max-CD20 – for the treatment of leukaemia and non-Hodgkin’s lymphoma • gepirone ER – for major depressive disorder • XP13512 – for restless legs syndrome and treatment of neuropathic pain.