Transcript Slide 1

Social Media Strategies
For Finding Your Next Job
By
Tom Jackson
Sale Fish Marketing
972.740.7367
[email protected]
www.linkedin.com/in/thomasjacksonjr
(10-2010)
Strategy without tactics is
the slowest route to victory.
Tactics without strategy is
the noise before defeat.
- Sun Tzu
The Quest
Need a Digital Plan (aka Social Media)
Digital Footprint
- Social Networking for Jobs 1H09
Even the Executive ranks see the value of using Social Media for jobs.
Digital Footprint
- Social Networking for Jobs 1H 2010
Social Media Recruiting
-LinkedIn 78%
-Facebook 54%
-Twitter 44%
Digital Footprint
- Social Networking for Jobs 1H 2010
Hiring Social Media
-LinkedIn 89% (78%)
-Facebook 27% (54%)
-Twitter 14% (44%)
(% Social Media for Recruiting numbers)
Digital Footprint
- Social Networking for Jobs 1H09
Recruiting Uses
Top 3
1) LinkedIn
2) Facebook
3) Twitter
-Promote brand
-Publish jobs $0
-Advertise jobs
-Referrals
-Research candidates
-Direct sourcing
Social Media
Facebook: >500 Million users
- 50% of users log in daily
- If Facebook were a country – would be 3rd largest
- People spend 500 Billion minutes per month
on Facebook
Twitter: >100 Million users
- Adding 300K users per day
- >75% of Twitter traffic comes from external sites
- >600 Million search request per day
LinkedIn: >75 Million users
- 60% High Income users, $100K +
- Incomes of $200K to $300K are 7X more likely to
have over 150 connections
- Traffic Up 323% in one year
Key to Social Media Optimization (SMO)
1: Do Not be Unique
2: Be Consistent
3: Be Relevant
Social Media – “the numbers game”
Metcalfe's Law
6000
4000
3000
2000
1000
0
1
4
7
10
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28
31
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37
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100
Relationships
5000
x=n*(n-1)/2
Social Media – “the numbers game”
Somewhere between
Metcalfe’s Law
20 People
190 Connections
500 People
124,730 Connections
LinkedIn Lingo
• Connections –
– Every social network uses a unique term to identify users who interact.
LinkedIn calls them Connections.
- 1st Degree is me to you
- 2nd Degree is me to your friend
- 3rd Degree is me to your friends, friend
– Lifetime limit of 3,000 invitations, lifetime limit of 30,000 connections
You
1st Degree
2nd Degree
3rd Degree
LinkedIn
How big is your network ????
People I Know
People You Know
Can I really reach out to 310,000 people ???
LinkedIn
Are you being Searched UP or Searched ON ??
1 Your profile has been
viewed by 1 person in
past week
8 You have shown up in
search results 8 times in
past week
8 Your profile has been
viewed by 8 people in
past week
80 You have shown up in
search results 80 times
in past day
What Do I Do
RF Engineer
Account Manager
Technical Sales Rep
Design Engineer
QA Engineer Account Executive
Process Engineer
Regional Manager
Commercial Operations
Strategic Marketing
Sales Engineer
Sales Operations
Product Marketing
Commercial Marketing
What Do I Do
RF Engineer
Account Manager
Technical Sales Rep
Design Engineer
QA Engineer Account Executive
I want to be
Process Engineer
Regional Manager
Business Development
Commercial Operations
Strategic Marketing
Sales Engineer
Sales Operations
Product Marketing
Commercial Marketing
What I Do
Leverage ALL your professional experiences.
Sales
Business
Development
Marketing
Past Titles…..Become Current Skills:
Thomas Jackson is a …..
Engineering
“Business Development Executive with Sales, Marketing
and Engineering background”
LinkedIn – Digital Brand
If you can not find you – then how can anybody find you?
Find the most relevant JOB TITLE(s)
Find most relevant INDUSTRY
Job Titles + Industries
Remember:
LinkedIn is not you Resume
LinkedIn is not your Business Card
LinkedIn is your e-Billboard
LinkedIn
Start with your business card.
What is your Job Title?
What is your Name?
Acme Technology
Dallas, TX
Bob Smith
Senior Account Executive
Solutions Analyst
=
Information Technology
Account Executive
LinkedIn
This is the main LinkedIn search page. Here is how you find relevant job
titles and industry names. As an example type in ‘Information Technology’.
What is another word for Information Technology?
LinkedIn
Let’s try ‘IT’ instead of Information Technology
Now you are 1 of 1,000,000
LinkedIn
This is the main LinkedIn search page, type in your title ‘Account Executive’
Account Executive may be what your company calls you.
What does your spouse, neighbors or friends say you do??
LinkedIn
How about ‘Sales’
However, who is really looking to hire a….
- IT Person?
-Sales Person?
-Project Manager?
-Engineer?
Nobody!
LinkedIn
If you take IT (>1M) plus Sales (>3M) you get….. IT SALES with 34,250
You become 1 IN a 1,000,000 by utilizing
Key Skill Title Combinations.
People are looking for IT SALES
Keyword Combinations
People tend to search TWICE.
Once on what they think they want
Second time with a qualifier to reduce the search number
Search term: Fishing Pole
Results: 5,443
Search term: Fishing Pole
Qualifier: Fly
Results: 708
Inheritance assurance
LinkedIn – Other Key Titles
LinkedIn - Matrix
Targeted Titles
Matrix Titles
Business Development
Sales Operations
Strategic Marketing
Engineer
Strategic Sales
Business Operations
Sales Engineer
TIP:
Think word re-use. It gives more search terms with fewer characters
LinkedIn
You want to rank as high as you can on LinkedIn by your
BRAND (aka SKILLS + INDUSTRY).
- Does anyone ever click on page 3 or 4 of Google?
- Why do all plumber names start with AAA?
You want to be found by more than one job title (ie Project Manager,
Operations). This let’s you showcase your skills and background – a lot
better than just saying 25 years experience.
LinkedIn
What does the
person looking see??
Note:
Personal Contact: will is not
visible to anyone until you
connect with them.
Contact Settings: can
contain your contact
information and is visible to
anyone who looks at your
profile. Get your contact
info in here!
“Above the fold”
LinkedIn
Relevancy + Consistency = #1
LinkedIn
Cut and Paste the 100
Characters of your 120
Character Headline that
best describes each job.
This is your:
NEW JOB TITLE
:
:
:
:
LinkedIn
NO webpage
NO problem
Books reading
(remember your audience)
There is an app
for that..
•Keep Mindshare
•Promote yourself
•Promote your talents
•Showcase Skills
•Repository for files
Note:
15 modules and/or Applications on your Profile
and 12 on the home page
Slide Share
Presentations
(.ppt only)
Box.net
Documents
(.doc, .ppt, .pdf, .xls)
Tripit
Travel and trips
LinkedIn Applications
Use Applications to share:
•Blog
•Tweets
•Presentations
•Whitepapers
•Video Clips
•Travel
Enter Social Media
Key to Social Media Optimization (SMO)
1: Do Not be Unique
2: Be Consistent
3: Be Relevant
Web versus Internet
Prince: Web is Dead
Google ”only .004% on content is indexed”
Google’s #1 Fear…Social Media
Web is Dead, Long Live the Internet
Internet
77%
Web
23%
http://www.wired.com/magazine/2010/08/ff_webrip/all/1
What People Think of Social Media
Punching Through the Noise
To get ‘heard’ think Baseball game
Digital Footprint
www.me.com
All these sites but one are extremely high profile, high traffic sights. Linking
one site to another (aka self referral) is called “nesting”. Sites that are linked to
other sites have higher index values.
If you have a vanity URL with sites (and others) you can increase your web
presence.
Tip: also register your sites with Google directly http://www.google.com/addurl/
When it all comes together……
……No 1 on Google by Name and Skill
Social Media
ALL Social Media sites share a common thread….
1: Your Name
- Thomas not Tom
2: Your Email
- One you are using
3: Your Brand
- Your LinkedIn ‘Headline’
Digital “Trotline”
Let your information “soak”, it can take several weeks to attract attention.
Like fishing…sometimes your catching and sometimes you are not.
Periodically check your bait, but keep your lines in the water.
Your digital footprint should be working for you
Not you working for it….
Now get your TARGET COMPANIES and NETWORK!
Network, Network, Network
- Network some more
Social Media for Company Research
LinkedIn: Great to find connections or introductions into
companies. Don’t forget GROUPS.
Google-Alerts: Define your search terms and get a daily
digest of activity
Twitter: Twitter job aggregators and Twitter Alerts, two
great tools
RSS Feeds: Great way to keep in touch with current
events (great way to start Tweeting by Re-tweeting)
Fan Page: Fastest growing element with in Facebook.
These are ‘Profiles’ for Business
Networking
Where the Opportunities Are
10%
1%
Networking
Job Boards
Job Fairs
89%
• Networking (meeting people) remains the best way to find a job
• Networking meetings are a great way to meet people and learn skills
• Networking calls/coffees are the only way to really “know” people
• IMPORTANT have your agenda and ask how you can help
What is Social Media Marketing
Digital
Analog
working
Networking
Why is Networking so Powerful?
•70% to 90% of all jobs are not posted
- This excludes Job Boards and Job Fairs
(hint: over half of these are from social networking sites)
•90%+ are found through what type of networking?
- Asking friends, neighbors, family: 33%
- Knocking on company doors: 47%
- Calling companies: 69%
- Hunting in packs (Accountability Group): 84%
Do the math…
90% of Jobs not posted, 90% of Jobs found through Networking
Networking
What is your Networking Strategy?
Before you meet:
-LinkedIn
-Marketing Plan
When you meet:
-Marketing Plan
-“How Can I Help”
-Can you contact Mr./Mrs.“----------” for me?
After you meet:
-Follow Up
Networking – Accountability Group
Find people that do what you do…and do it together
Questions
Where Can I get the DFW COMPANY DATABASE and the PRESENTATION?
Tom Jackson
972-740-7367
[email protected]
www.ThomasJackson.Info
Click on this link to
go to the
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