Transcript For your entrepreneur… - BSAK Weebly

For your entrepreneur…
• Background to the person
• History in terms of businesses (worked
for/owned)
• Successes
• Mistakes/failures
• Current situation
• Why they are so influential to other
individuals/businesses
Your tasks…
• Lesson 1 – start to research your entrepreneur
• Lesson 2 – complete your research and put in
dropbox
• Lesson 3 – plan essay; use your research AND
also other groups research; vital to have
contrast of entrepreneurs for each essay
question
• Lesson 4 – Write essay as a group and put in
dropbox
Steve Jobs
• Steve Jobs, the founder of Apple, was asked to
come back as Chief Executive in 1997 when
the business was making a loss. Jobs was
appointed to provide a clearer vision for the
business and to improve its profitability. How
easy is it for a Chief Executive to change a
struggling business into a more successful
one? Justify your answer with reference to
Apple and/or other organisations you know.
(40 marks)
Terry Leahy / Philip Green
• Some analysts claim that the achievements of
chief executives, such as Terry Leahy at Tesco and
Philip Green at Arcadia, show the difference a
leader can make to the performance of a
business. To what extent do you think that a
leader can make a significant difference to the
long-term success of an organisation? Justify your
answer with reference to Tesco, Arcadia and/or
other businesses or leaders that you know. (40
marks)
Richard Branson
• Richard Branson set up the first Virgin music store
in 1971 and is well known for his entrepreneurial
approach. The Virgin group now includes many
different organisations, such as an airline, a train
company and a mobile phone business. To what
extent will the performance of a business such as
Virgin inevitably decline after the retirement of
its founder? Justify your answer with reference to
Virgin and/or other organisations that you know.
(40 marks)