Transcript Perfect Blend - Groupsite.com

How the Internet Changed Advertising
Presented to Sir Richard Branson
Virgin Group
Presented by Donald Griffith VP
Email: [email protected]
World Colours Network Television
www.livestream.com/wcntv
www.wcntv.groupsite.com
Featuring Michele LaMey & Willie Blanks
Brought to you by Virgin Airlines
IN SEARCH OF PARADISE
SEASON ONE
A WCN Original Series
A Fitness and Travel Show
Hosted by Michele LaMey & Willie Blanks
WCN will partner with Virgin
Atlantic to produce a series of
Videos with a promotion linked
to a free vacation for the viewer
who
describes
his
perfect
vacation destination of the cities
covered by Virgin Airlines.
WCN will Empact these videos
with special offers and discounts
for
participating
with
the
promotion. Can be in the form of
1 million sky miles. Viewers will
upload personal vacation videos
and watch (the search for) The
Perfect Blend for the viewer of
the week with the best 3 min
video clip.
WCN will use a combination of
traditional advertising and our
technology where viewer can
click and purchase items seen in
the video including booking
tickets
for
promotion
destinations.
Confidential Created for Virgin Airlines
By World Colours Network Inc. All Rights Reserved
Virgin Airline’s logo is the registered trademark for Virgin Airlines Dallas Texas.
Earn miles when you watch …The Perfect Blend on WCNTV
Upload your Vacation Videos that are The Perfect Blend
And you could win 1 Million Virgin Flying Club Miles
WCN EMPACT PROMOTIONS
A SIMPLIFIED FLAT FEE APPROACH For an all inclusive, flat fee of $.20 cents per unique
impression with a commitment of , as our Title Airline Sponsor will receive the following
diversified advertising:
TELEVISION Strategy - Television airing of “The Perfect Blend” will drive awareness and
advocacy of the brand and online presence for Virgin Airline Destinations as hosts visit and
report on the cultures and unique and exciting Spa destinations.
“The Perfect Blend” will occupy a 30-minute time slot weekly on one Saturdays and Sunday’s
month at 11:30am
Virgin Atlantic gains One
Million New Frequent Flyer
Members with WCN’s Original
Series …The Perfect Blend…
Predicted by Jay O’Conner
Chairman & CEO
Beginning Wednesday of the week in which the episode will air, WCN’s Promotion Daily on the
6pm & 11pm news anchors will inform viewers of the upcoming episode’s airing time.
Each episode will “be presented by” Virgin Airlines. And the Virgin Atlantic The Perfect Blend
Fitness Contest.
Each episode will air with Empacted offers and products supporting the travel destinations and
bookings for Virgin Airlines. An d related products tied to travel and Fitness.
Each episode will refer viewers to the “The Perfect Blend” WCN And Virgin.Com websites where
they can experience more episodes and additional content.
The Perfect Blend will start with 13 Episodes encouraging Travellers to become
Virgin Frequent Flyers Members and 15 final contestants from the members who
want to be on The Perfect Blend TELEVISION SHOW promoted on WCN’s
Flagship series “I Wanna Launch A Global Brand” and on WCN’s and Virgin
Media’s Broadcast Platforms where we will conduct a global search in the
destinations chosen by Virgin Atlantic for this promotion.
PARTNERSHIP PROMOTION
WCN Productions & Virgin Media
would capture the essence of this
destination with Hosts Michele LeMay
& Willie Blanks as search for The
Perfect Blend.
Does Virgin Limited Have…The Perfect Blend?
WCN can tailor a promotion to
any worldwide destination for
Virgin Atlantic and Virgin
Limited Edition and provide an
effective Frequent Flyer
Promotion that will add
significant passengers to the
Virgin Flying Club
Frequent Flyer Program.
Our Collection
Virgin Limited Edition is a portfolio of unique retreats including
Necker Island in the British Virgin Islands, Ulusaba Private Game
Reserve in South Africa, Kasbah Tamadot in Morocco, The Lodge
in Verbier, Switzerland, The Roof Gardens and Babylon Restaurant
in London and Sa Terra Rotja in Mallorca. Our luxurious 100 foot
catamaran Necker Belle will be joining the collection in late 2009.
The PB Hosts will Showcase and
Report on the Perfect
Blend of
Meals, Accommodations, Shopping,
Cars and the Best in Class Values
using social networking to interact
with the audience. Of course they
compete to be right along with a
Fitness focus.
“The Perfect Blend” is a Fitness Travel Destination Show featuring Virgin Airlines,
Virgin Limited, Virgin Media and Related Virgin properties and brands including
Virgin Fitness.
Set against stunning Spa Resort Locations, each episode will highlight the
diverse, magnificent, and universally appealing attractions of the best
Consummate Perfect Blend that is Virgin Group.
“The Perfect Blend” lets the TV tourist discover and explore the amazingly
diverse panorama of people, places and adventure that Virgin Airlines and
Virgin Limited Destinations are all about. Equally about the journey and the
destination. Each tour leads viewers on a global trip infused with a balanced
mix of action and adventure, culture and ecology, history and humour illustrating an accessible and navigable modern day Fitness Spa Vacation.
WCN has arranged for distribution into The U.S. and 27 Countries in Latin America via Directv
for 5 years.
WCN has arranged for one hour of programming on Aztec America reaching 72 Million homes
in the United States.
½ hour for “I WANNA LAUNCH A GLOBAL BRAND” and ½ for “The Perfect Blend”
Reach 100 Million Viewers or more online with our 24 hour On-Demand programming while
running clips on Virgin.com.
Prospective customers with the ease of clicking their way through Frequent Flyer miles, for
watching the show. For example 100 Miles for visiting and 500 for purchasing online via
clicking on the show. The Grand prize and the end of the year is a Million Virgin Atlantic
Frequent Flyer Program.
Viewers will watch the show because they are building Frequent Flyer miles and building
loyalty to the products, the airlines, and of course the points and what that gets them from
Virgin’s FF Program and Partners promotions.
LeMay Living
COMING SOON JANUARY 2010
LeMay Living is designed to give you tools to increase energy, decrease stress and help you enjoy life more than ever. It’s all about
lifestyle… The way you eat, the type of exercise and activities your choose, and even the way you think – effects your life
profoundly. Your mind and your body are your instruments that you live your life thru – give them what they need and your quality of
life will soar!!!
LeMay Living memberships provide you with the tools you need to create a healthy lifestyle. All sections are continually filled with
more content, so you’ll never get bored. I’ve separated the videos into 4 main categories described below. Each category also
includes: Inspirations, Nutrition and Green Living and LeMay Gourmet. Click on the membership link to choose the membership that
works best for you.
Programs …
Hot Dancer Body: A Dance Fusion Workout Program … Dance feeds your soul and is multi-directional, working all different parts of
the body. These videos are designed for those who have passion for movement and love to workout with style. Here you can Dance till
your hearts content !!! You’ll have several different routines to choose from ranging from Cardio Hip Hop to Ballet Sculpt. All videos
are always available, so you can repeat your favorites as often as you’d like and get a slammin’ stylin’ workout!!!
Strong & Sexy Body: Muscles produce a superior shape, while fat is basically shapeless. This is why with weight training we can
literally change the shape of the body. I look at the body like a piece of art when creating sculpting routines and pay attention to the
whole. Strength training is also important for the strength of your muscles and bones as you get older. I’ve made different length
sculpting videos so there’s no excuse – even if you only have a little time – a little weight training is better than none at all.
Peacefully Powerful Body: Stretching is one of the most important elements of Fitness and Health …. I encourage you to do a little bit
of stretching everyday!!!! Stretch & Meditation are great for Balance, Peace and Harmony in your Life. My Stretch Technique is one of
the best, most gentle ways to clear stress and tension out of the mind and body, as well as, prevent the buildup of more tension – leaving
you calm, clear and centered. It makes you feel good, helps to balance your mind and body, and helps regulate your body weight and
appetite. I’ve made different length stretch videos and audio meditations to help you stay relaxed, rejuvenated, clear and creative
anytime day or night.
Instructor’s Toolbox … provides you with tools to better your teaching skills, as well as, new choreography to keep your classes fresh
and exciting. I also teach you how to get your own creative juices flowing to create your own choreography.
The following are included in all LeMay Living programs …
Inspirations: One of the most important factors in your results is how motivated you are and whether you can stay motivated. It’s not
easy to stay inspired day after day, so I have found a way to help you create habits that will keep you positive and on track. This section
includes several practices that I suggest you do for 21 days each, to help you on your road to a happier healthier lifestyle. You will find
Inspirations under the LeMay Talks link and is included with all memberships. Visit this section often and stay on top of your game.
LeMay Gourmet is full of nutritional advice and tips, as well as, recipes that are super rich in the nutrients your body needs to stay
strong, youthful, and beautiful. Most diets lack the nutrients the body needs for a youthful appearance: beautiful skin and hair, optimal
functioning of the brain, and optimal functioning of the organs. All LeMay Gourmet dishes utilize foods that are life giving and enhance
the way your body functions. Stop Dieting and Start Living !!! Your body and taste buds will be more satisfied with LeMay Gourmet
Food and overeating will become a thing of the past.
Green Living: We all need to do our part environmentally. I’m not suggesting change your lifestyle overnight to save the earth !!! I do
suggest becoming more aware of eco-friendly ways of living. There are many little and easy things you can do that you may not be
aware of. Green Living section provides you with tips and ideas on how you can do your part. Use what works for you !
ABOUT MICHELE LEMAY
www.michelelemay.com
Willie Ray Blanks transforms lives and inspires many to reach personal goals. Willie's engaging
personality and ability to motivate has resulted in a dynamic new fitness program called "Willinetics".
Willinetics will rock the world incorporating internal edification with body empowerment.. Blanks'
commitment to internal empowerment and enlightenment has been a lifelong process. Throughout
Willie's college years and into adulthood, he intensely studied biblical scripture and other media to
increase his awareness of God and power of the human spirit. He has worked in the capacity of
assistant pastor, and senior pastor, minister, and teacher for the past 20 years.
The transition from these life experiences to Physical Fitness may seem a bit odd, but with the many
changes in the banking industry and down sizing of corporate staff in the early 90's, Willie wanted to
find something more fulfilling to do with his professional skills, motivational talents and spiritual gifts.
His brother, Billy, was making a living in Physical Fitness, so Willie decided to take a chance. He
knew if he could make this work, he could help people in a way he hadn't experienced before. Willie
trained with Billy (who is now the fitness guru to the world and Tae-Bo creator). Returning to Erie,
Willie started the Willie Blanks Learning and Fitness Center, incorporating his personal philosophy on
fitness and health. Now the "#1 Personal Trainer and Fitness instructor in the East", Willie gives his
students more than a physical workout. He inspires all of us while reaching our spirit, mind and body.
Students are empowered with the tools necessary to reach their ultimate potential for a healthy lifestyle
including mental and physical fitness.
Willie has conducted several assemblies on "Physical Fitness of the Mind and Body" at high schools,
middle schools, elementary schools and corporations such as PNC Bank and Erie Insurance. Recently,
he participated in "National Eating Disorder Awareness Week" by speaking to the student body of
California University of PA about willing themselves to a healthy lifestyle, and finishing with a fitness
demonstration. In 1997, Willie made his stage debut in the Hallmark Hall of Fame story "The Boys
Next Door", with the part of Lucian P Smith, a mentally handicapped adult man. His part revealed the
challenges in today's society, for an adult man with mental limitations
Willie's ultimate goal is to share his new fitness program, Willinetics. Willinetics will motivate young
and old to reach their own physical and mental potential through hard work and personal
empowerment.
www.wilinetics.com
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By Karl Greenberg for Media Post
Hyatt Hotels and Resorts is preparing to launch its next campaign, the latest for Hyatt in a year that has seen the hotel chain launch
its first global TV ads and its first digital buzz campaign using consumer-made videos.
It has indeed been a year of surprises for the company, whose relatively new SVP of brand communications (a newly created
position), Amy Curtis-McIntyre, shared a stage at the Association of National Advertisers Agency/Client Forum on Thursday with
John Osborn, president/CEO of Hyatt's agency, BBDO, New York.
The forthcoming effort promotes the hotel chain for its conference amenities with the tag line "Great Happens." It launches on the
first of October with outdoor and print elements, including one in New York City subways in which business people appear to shake
hands when the subway doors slide shut.
Curtis-McIntyre, who came to Hyatt from JetBlue, where she was founding CMO, spoke about the campaign as part of a tête-à-tête
with Osborn. Hyatt Hotels tapped BBDO a year ago for the company's first major TV effort in years, "You're More Than Welcome."
They spoke about how the economic meltdown forced the company to rethink its creative strategy.
"You're More Than Welcome" almost didn't happen, per Curtis-McIntyre, who said the 60-second anthem commercial was in midshoot when the bottom fell out of the economy. The ad -- the chain's first global commercial ever -- was a big-budget spot shot in
multiple international locales with some 57 different shots.
The company and agency decided to finish the spot and air it as planned because, as Osborn recounted, Hyatt had media buys it
couldn't get out of and needed content for it. "And [we had] an aching need for a centralizing idea, a whole new strategic
framework."
Curtis-McIntyre, who came to Hyatt in May last year, said it was difficult to get marketing into the mix at a company that had been
operations-, sales- and real estate-driven. She said that digging into data and analytics with a fresh set of eyes gave her and the
agency permission to do more creative communications and marketing "than I would have ever been able to do without that [data]
backbone," she said.
That initial anthem ad ran for four weeks. But the marketing dollars were suddenly tight. "We had to make one dollar seem like ten
dollars," said Osborn.
They opted to focus on re-launching the Hyatt Gold Passport loyalty program and go forward with a customer service and PR
revamping that involved training every single employee who worked at Hyatt hotels around the world on the "You're More Than
Welcome" approach.
"It was a huge training program with internal communications, so every single employee was involved," said Osborn. "But it wasn't
about a hollow promise; we wanted them to make it personal."
The company launched a consumer-content program called "The Big Welcome" to sell Hyatt Gold Passport with a promotion: Post a
video for why you should win a million airline miles and 365 free nights at any Hyatt hotel on Earth. Entrants' videos had to detail
just what they would do with that many free hotel stays. The program ran in Asia, Australia, New Zealand, Europe and North
America with a winner from each continent. Hyatt and BBDO turned the top three videos into ads.
"We shot all three in one day for $150,000," said Curtis-McIntyre. The effort garnered one billion media impressions across online,
print and email; over 700,000 hits on YouTube and over 300 placements in unpaid media. Osborn said the results delivered over
4,000% based on metrics like signups of new Gold Passport members.
"It was an extraordinary win for us," said Curtis-McIntyre, who said that next year the company would do "a lot more marketing."
WCN Reports Success of Hyatt BBDO.
Will Virgin/WCN Exceed these impressive numbers.