Transcript Document

Total Army Sponsorship Program (TASP)
MWR Brand Central Download Link -- http://www.mwrbrandcentral.com/HOMEPAGE/printmedia.html
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Objective
To increase exposure of, participation in and
commitment towards the Total Army
Sponsorship Program.
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Creative materials:
Key Message (to customers)
“We’re Stronger Together”…The Army is stronger when
sponsors take their role seriously and are committed to
helping others as they transition to a new assignment.
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Target Audiences
-Soldiers and Civilians who are assigned as or volunteer to be
a sponsor. GOAL: Know and embrace their role as a sponsor
-Army leadership –GOAL: Promote and support the program
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Engagement Opportunities
8.5”x11” flyer
b/w and color
Total Army Sponsorship “touch cards” and flyers can be customized
with garrison information, printed and displayed at and handed out
at ACS centers, Family and MWR facilities, other high traffic
locations on post and at the unit level.
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Display @
Army Community Service Centers
Family and MWR activities
Barracks
Dining facilities
Soldier in-processing centers
Units
POC Information:
Pierre Laxa
Victor Spong
[email protected]; (210) 466-1743
[email protected]; (210) 466-0675
IMCOM G-9, Family and MWR – Marketing Division IMCOM Strategic Communication
Touch card
Color only, two-sided wallet card
Timeframe:
START
June 1
END
Indefinitely