Transcript Titulo

LUIZ EDUARDO FALCO
Quarta Conferência Anual com Presidentes
14-15 Abril, 2003
More than a simple
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wireless operator
Objectives:
• Be a profitable growth operator
• Become one of the most efficient
wireless operator in Brazil
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• Be recognized by customer as
innovator operator
Market Share % Region 1
46.6%
46.1%
45.7%
45.2%
45.4%
44.8%
Oi Market-Share On New Adds
Jul
Ago
Set
Out
Nov
Dez
65,9%
61,8%
54,8%
Avg. 53%
52,8%
44,4%
44,7%
9%
Oi Region Market Share
6%
5%
3%
3%
Ago
Set
Jul
Ago
Set
Out
Nov
Dez
Jul
Out
Nov
Dez
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1%
Oi’s Subscriber Base - (in 000)
Prepaid
Post-paid
~ 9% regional
market share
1,401
20%
978
22%
677
502
386
179
20%
19%
21%
81%
80%
80%
22%
78%
78%
79%
Aug/02
Sep/02
Oct/02
Nov/02
Dec/02
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Jul/02
Gross Revenue – Main Drivers in 2002 (6 months)
R$ Mn
Mobile Services
+R$ 550 Mn in just
6 months
Outgoing Calls
Net. Usage Remuneration
(Interconnection)
Subscription
Other
Total
388
33
74
21
34
550
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Handset Sales
CAPEX - R$ Mn
2,172
1,072
RollOut
1,036
945
700
1,100
4Q01
1Q02
255
243
2Q02
3Q02
4Q02
License
2001
2002
2003E
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196
251
Wireless Project Rollout (December/02)
Distribution
Resource
optimization
~ 400 cities covered; 48 million people
GPRS coverage in 6 main capitals
2,467 sites (BTS)
CAPEX optimization (co-siting: 971 in / 531 out)
International roaming
Main suppliers: Nokia, Siemens, Alcatel
Coverage focused on
profitable areas
• 1,824 points of sales (breaking exclusivity of
A & B band agreements)
• Diversified channels with high capillarity
– Retail, specialized agents/dealers, stores,
telesales
• Corporate sales effort combined with Telemar
Consumer and
corporate focus
through high capillarity
and diversity of
channels
•
•
•
•
•
Focus on profitable
growth, minimizing
OPEX and CAPEX
Tight headcount structure: 846 employees
Infrastructure sharing
Outsourcing (including call centers)
Synergies with Telemar
Strong brand name
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Coverage
•
•
•
•
•
•
• Innovative
campaign:
31 years
• Differentiated
service plans
• Diversified
handsets
offer
Initial targets (July/2002)
First achievements (December/2002)
• 500,000 clients in 12 months
• 1,400,000 clients in just 6 months
• ARPU of R$ 26
• ARPU R$ 33 (first 6 months)
• MIX Pre/Post:
90%/10%
• MIX Pre/Post:
80%/20% (6 months)
• Market share and gross additions in
line with fair market share
• Market share and net additions well
above fair market share (~50%)
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Post- launching results
TELEMAR - Growth Strategy
Local
Service
Data &
Corporate
Integrated
Strategy
Mobility
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Long
Distance
Revenue Growth Strategy
Mobile services
•New Technology + Migration Fixed to Mobile
Long
Distance
Data &
Corporate
Mobility
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Local
Service
• Deepen market segmentation
(MTV & Celebrities)
• Stimulate “DATA” + SMS Growth
• Focus on Corporate Businesses
• Leverage on competitive
advantages
– Synergies with wireline company
(TMAR)
(Voice Net+,…….)
– Regional coverage
– GSM technology (speed &
features)
• Low handset subsidies/aggressive
service plans
• Increase national & international
roaming
2003 Targets
• Reach at least 2.4 million subscribers
• Optimize working capital
• Improve Corporate Customer Base
• Optimize Distribution Channels
(Profitability)
• Streamline Product Portfolio
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• Cost and Investments under Control
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THANK YOU VERY MUCH!
“Safe Harbor” Statement
Investor Relations
Rua Humberto de Campos, 425 / 8º andar
Leblon
Rio de Janeiro -RJ
Phone: ( 55 21) 3131-1314/1313/1315/1316/1317
Fax: (55 21) 3131-1155
E-mail: [email protected]
Visit our website: http://www.telemar.com.br/ri
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This presentation contains forward-looking
statements. Statements that are not historical
facts, including statements about our beliefs and
expectations, are forward-looking statements and
involve inherent risks and uncertainties. These
statements are based on current plans, estimates
and projections, and therefore you should not
place undue reliance on them. Forward-looking
statements speak only as of the date they are made,
and we undertake no obligation to update publicly
any of them in light of new information or future
events