Transcript LIFE IN THE DIGITAL AGE - League of Women Voters of Oregon

LIFE IN THE DIGITAL AGE
A LOOK AT
GENERATIONAL USE
OF SOCIAL MEDIA
Why Social Media?
1. Online tools promote the League stories of community
impact
2. Help reach a diverse set of people
3. Help grow League membership
Study Results
• British Isles Study 2012-2014Climate Outreach and
Information Network (COIN) conducted a series of narrative workshops to explore
strategies for developing framing approaches that engage young people in the UK
• Peer-networks using social media were
considered more reliable than the mainstream
media.
• a firm preference for accessing news,
information and opinion online and through
social media.
Make Social Media Easy
1. Create content by recycling-use the same link or photo in many
ways.
2. Repurpose –Reframe existing content:Use Facebook
Insights or Crowdbooster to help
3. “Evergreen” content –any that can be easily
published anytime ore reshared. Keep a reserve to be
an easy resource to lean on
Bits and Pieces
Promotional videos-1 minute, quick, engage
“ Visit us on the web”: WWW.------------
“Join our e-mail list”: info@----- (
not working as well for youth and
quick responses)
“Stay current”: WWW.FACEBOOK.com/---WWW.TWITTER.com/-------(Socially acceptable mecca for
information; can download as an app)
Examples of Social Media Outreach
• “Would you be willing to put out a social
media call for signatures today? “
• Facebook-Please sign it and SHARE with your
friends. http://bit.ly/carbon_petition
• Twitter -Last day to sign petition
before #ORLeg hearing
Looking at LWVUS Site for Help
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LEAGUE MANAGEMENT SITE
Entire site OUR WORK DEVELOP MEMBERS & LEADERS
MANAGE YOUR LEAGUE CONVENTION/COUNCIL
POLICIES & PUBLICATIONS FORUM GROUPS
MY STUFF
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Social Media Tools
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Examples:
How to Create a Facebook Page for Your League
LWV Elections 2014 Sample Social Media Content
HASHTAGS: Hashtags help your content enter into larger conversations and garner
visibility. Whenever possible, you should use the following popular hashtags
regarding voter registration: #vote #register2vote #R2V14.
New Generation at LWVUS
• The LWVUS Young People’s Taskforce(YPTF)
was created in 2012 with the mission to seek
ways to increase the League’s next generation
of League members. Since then, the volunteer
members of the YPTF have spent countless
hours researching the ways that young people
spend their volunteer time, preparing a
toolkit to help Leagues reach out to new
generations of leaders and sharing their
findings with Leagues.
Frontline Video
• League interested in social media:
• http://video.pbs.org/video/2365181302/
What Comes Next for You and Your
Chapter?
• 1. View Powerpoint from convention at:
http://forum.lwv.org/sites/default/files/lwv_convention_2014__social_media_ppt_v2.pdf
Look on YouTube for instructional social
media clips
• 3. Track YPTF at LWVUS for ideas
• 4. Check in with other Leagues for help and
models
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