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Australia AN AUSTRALIAN INTERNATIONAL PERSPECTIVE ON TELEMATICS Asian Telecom & Information Exchange 7 April 2005 Angus M Robinson Chief Executive, AEEMA TODAY’S AGENDA Australia’s Electronics/ICT Industry Product realisation centre concept Australia’s 3G networks 3G Test bed project Australia’s emerging telematics industry AEEMA’s international linkages - Asia Australian Industry Development Electronics Action Agenda is focusing on a unified industry a shared vision commercialisation of R&D industry clustering an export focus Branding under ‘Technology Australia’ ELECTRONICS ACTION AGENDA KEY FACTS National, industry-led, government supported strategic approach approved by Cabinet in June 2003 Focusing on electronics, photonics, microelectronics, wireless, nanoelectronics industry development ELECTRONICS ACTION AGENDA - KEY REALISATIONS Electronics and other ICTs are pervasive, enabling, transforming – ‘horizontal’ These technologies enable a whole suite of vertical industry sectors such as defence, automotive, mining, building and construction, telecommunications etc Several of these sectors offered substantial opportunities for domestic industry development as well as serving new overseas markets, particularly in North Asia and the USA ELECTRONICS ACTION AGENDA - KEY PROJECTS/ACTIVITIES State by state capability mapping Industry Capability Mission to North Asia Development of product realisation centre concept EIAA linked major projects e.g. telematics, photonics Identifying/securing government funding opportunities Product Realisation Centre (PRC) RESEARCH PARTNERS INTERNATIONAL PARTNERS INDUSTRY PARTNERS CENTRE for REALISATION of ADVANCED PRODUCTS APPLIED RESEARCH ADVANCED PRODUCT DEVELOPMENT Innovation Technologies Managing Product Design Integrated Design Process Design System in Package Intelligent Microsystems IP Re-use Design for Manufacture Whole-of-Life Design Design Flows Systems Integration Prototyping Product Strategy Concept Projects Product Management Validation/Verification Technology Entrepreneurship Contract Projects HARDWARE IMPLEMENTATION EDUCATION PROGRAM Trevor Cole – October 2003 ELECTRONIC and SOFTWARE COIMPLEMENTATION Integrated Design Trevor Cole, January 2004 Source: Tekes Key Niche Areas - PRCs Wireless – 3G, 802.11, RFID, logistics Software - business support software, games, embedded software Intelligent communicating microsystems – smart agriculture, auto electronics/telematics Digital signal and image processing Opto-Electronics – broadband, sensing, signal processing Medical/scientific devices IDENTIFIED AUSTRALIAN INDUSTRY CAPABILITIES Product design and prototype development Microelectronics design network System integration and software development Contract manufacturing - complex product development & customer support Collaborative R&D Test beds in advanced western markets Technology and product design licencing Australian ICT Industry Competitive Advantage “ Innovative engineering skills which can integrate and adapt technologies sourced globally with local field knowledge to quickly meet niche market opportunities initially locally and then overseas” Angus M Robinson Australia’s 3G Networks Currently three 2.5G GPRS, one rural 2.5G CDMA network, and one 3G network (Hutchinson) Late 2005, two new 3G networks – Telstra/Hutchinson and Vodafone/Optus One 3G Test bed – Telstra, Adelaide Brisban Perth Adelaide Sydney Sydney Canberra Adelaide Melbourne Melbourne m.Net 3G Test Bed - Adelaide m.Net Experimental 3G Network Experimental Projects Support for innovative initiatives that advance our understanding of mobile opportunities Example: Blast Theory mixed reality game at the Adelaide Fringe 2004 festival I Like Frank 2004 Players in the real city chatted with players in the virtual city as they searched for the elusive Frank. Development and Testing of New Services Clients test new technologies, rich content and applications Support for rich media production initiatives Showcasing of 3G content Other Uses Testbed gives a high level of control over the network environment Operators can explore issues of deployment for 3G networks Demonstration of middleware telco platforms by vendors Networked delivered services Data VPNs, initial step to build the trust Business Telephony VPNs Enhanced Communication Applications Business Applications integration Managed Services Identity management Self service PSTN IP Mobile PBX IP Centrex Motor Car IP-PBX Main Office 1 Remote Office Main Office 2 Home Worker Mobile Worker WHAT IS TELEMATICS? “Telematics combines computing and wireless telecommunications technologies to provide the capability to effectively convey information over networks, to improve government, business, and consumer services” The Telematics ‘Revolution’ Telematics in simplest form is not new (Am/Fm radios, cell phones etc) Future - much greater integration of cars and society than ever before Drivers and passengers want a safer and more pleasurable environment within their cars Telematics - Consumer Applications “Always On-line, Real Time Information Anytime, Anywhere” Infotainment Revenue Sources STB Digital TV Digital Radio DVD Movies CD MP3 Games Music downloads •Hardware •Software •Subscription Other Services Concierge services Restaurants locations Parking locations Hotel locations Weather and Traffic Tourist Info Auto Assist Location based services World Wide web Portal Mobile Commerce Book and Purchase Movie tickets Theatre tickets Gaming Toll payments 5 E-mail SMS Bluetooth WiFi Voice Control 0 m m Digital Pictures Picture Messaging Safety Security Voice Portal Navigation Tracking Remote Door unlock Stolen car disable Diagnostic monitoring Crash detection Telematics - Commercial Applications “Always On-line, Real Time Information Anytime, Anywhere” Infotainment Digital Radio CD MP3 CB Radio Revenue Sources •Hardware •Software •Subscription Parking locations Hotel locations Weather and Traffic Auto Assist Location based services World Wide web Portal Dispatching Stock Tracking Sales Management Quotes for work Mobile Commerce EFTPOS transactions Toll payments E-mail SMS Wireless Keyboard Voice control WiFi Voice Portal Other Services Safety Security Navigation Vehicle Tracking Remote Door unlock Stolen car disable Diagnostic monitoring Crash detection Vehicle Management Journey Reports Telematics – “TouchTaxi” 50 units rolled out so far Overcoming installation issues/challenges Very reliable hardware Advertiser interest is strong from Top Tier Advertisers Updated user interface – doubled interaction rates Roll out in Brisbane, Perth and Adelaide on schedule for 2005 Consortium of suppliers to Emergency Services Industry (6+ companies) Turn Key Solution Provider Local and Overseas Market Combined local and Overseas developed Technologies Independent of car manufacturers although have strategic alliances with them Telematics solutions, GPS, Duress Alarms ATS Signature Project Participants include Holden Innovation (GMH), Sensis (Telstra), Intelematics, 3M, Australian Arrow, Clipsal Now installed and operating in a GM vehicle ATS Signature Project Turn by turn directions to your required destination Real-time monitoring of traffic congestion Real-time roadside camera images Nearby car park locations, availability and prices Emergency features e.g. SOS assistance, vehicle alarm monitoring and crash detection Ability to check tollway balance High-value alerts e.g. traffic alerts, car service reminders, fuel pricing and weather alerts Home control systems The Australian Electrical and Electronic Manufacturers' Association Ltd (AEEMA) is the leading industry body representing Australia's information and communication technology (ICT), electronics, and electrical manufacturing industries AEEMA members supply infrastructure, products and manufacturing-related services to Australian and world markets. Through its 17 industry forums, AEEMA represents over 400 technology driven organisations AEEMA INTERNATIONAL LINKAGES – ASIA MOUs with TEEMA and NIIEPA, strategic framework agreement with III (Taiwan) MOU with HKEIA and Hong Kong Auto Parts Industry Association MOU with CECC, China MOU with ICA Korea Discussions with ATiS, Singapore Active member of the World Electronics Forum Member of APEC Tel Working Group FURTHER INFORMATION AEEMA Ltd and ICT Australia® www.aeema.asn.au http://demonstrator.intelematics.com.au/ [email protected] 02 62 47 4655