Transcript Melbourne Metropolitan Visitor Signage and Wayfinding Strategy

IMAP Implementation
Committee, 13 February 2015
Melbourne visitor signage
project
Helen Hardwick, Program Manager
Tourism Strategy
Melbourne – the world’s most
liveable city
But not the world’s best signage
system
Melbourne’s wayfinding signage
Different authorities involved in
Melbourne’s wayfinding signage.
CEOs of Melbourne Tourism Partnership
(MTP) approved visitor signage project:
o Desk top research
o Consultancy phase
o Implementation
Legible London: one of the best
Consultancy phase
Next steps
CoM’s two ‘streams’ of work:
o Improve wayfinding signage in the
Melbourne municipality
o Improve consistency of messages
carried by signs most used by visitors:
across transport modes and municipal
boundaries (nine agencies
collaboration)
1. Melbourne municipality
o Audit street-based wayfinding signs
o Upgrade signs and update content
o Create a wayfinding ‘road map’ (linking
entry points with major destinations)
o Develop user-evaluation framework
o Create mapping system for CoM signs
o redesign elements of our signs???
o (draft) signing guidelines
The mapping system: design
process
2. Melbourne visitor signage project
MTP CEOs: established Melbourne visitor
signage coordinating committee
o Nine authorities (six councils + three state
agencies)
o Build ‘common threads’ between roads, p/t,
pedestrian signage systems + across
municipal boundaries
Committee’s first action:
o Build a Master Style Guide outlining agreed
signing principles, guidelines and language
Master Style Guide
Part 1: Strategy
Don’t Make Me Think
Clean Up
What I Need, When I Need It
Stepping Stones
Invest Wisely
Part 2: Implementation
Transport for London
CoM engaging TfL: advice on …
o Building a wayfinding ‘road map’
o Integrating maps + signs across
walking + public transport journeys
o Digital + physical: complementary
o Accessibility
o Sign design + materials
o User testing: 2 x pilot areas
(TfL’s research + evaluation base)
Cost
TfL fees:
o tbc
Master Style Guide
o Content (agreed symbols – design work)
o Frequency + siting
o Infrastructure
Recommendation
That the IMAP Implementation committee:
o consider inner Melbourne councils participating in TfL’s
Melbourne program
o Approve an amount of $6,000 contribution towards the
cost of the visit and agreement to use TfL’s research / IP
o This approval be subject to a program for the
Melbourne visit being submitted to the Chair of the
IMAP Implementation Committee by 31 March 2015