Transcript Q3 US WD Stream Campaign Results Summary (9/13/12* 9/23/12)

Western Digital
Networking Roadshow Campaign Summary
11.14.12
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Event Results Summary 1 of 3 (9/13/12– 9/23/12)
Event
Date/Loc
Entered
Perimeter
Entered
Airstream
Brochure
Swag (Multiple
Offers
9/13 Investor
Conference
Dana Pt.
75
75
N/A
N/A
N/A
550
550
600
N/A
N/A
350
275
500
300
N/A
173
138
500
400
250
9/18 Office Max San
Francisco
132
79
150
150
150
9/21 BBY CA HQ
Vancouver
298
291
300
700
N/A
9/22 BBY CA
Coquitlam
Vancouver
196
155
195
355
N/A
9/23 BBY CA
Richmond
Vancouver
382
269
400
650
N/A
Items Per
Person)
9/14 WD HQ Irvine
9/15 Eat See Hear
9/17 Fry’s San Jose
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Event Results Summary 2 of 3 (9/29/12– 10/6/12)
Event
Date/Loc
Entered
Perimeter
Entered
Airstream
Brochure
Swag (Multiple
Offers
9/29
Office Depot
Denver, CO
74
38
100
200
N/A
9/30
Peter Gabriel
Red Rocks, CO
1,000
73
1,000
600
N/A
10/3
Office Max
Minneapolis, MN
67
53
60
160
N/A
10/4
Best Buy US HQ
Richfield, MN
600
600
500
N/A – ran out
N/A
10/5
Tiger Direct
Chicago, IL
62
55
60
180
N/A
10/6
Office Max
Woodridge, IL
76
66
80
240
N/A
Items Per
Person)
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Event Results Summary 3 of 3 (10/11/12– 10/22/12)
Event
Date/Loc
Entered
Perimeter
Entered
Airstream
Brochure
Swag (Multiple
Offers
10/11
Comic Con Day 1
NY, NY
2,000
1,045
1,000
2,400
1,000
10/12
Comic Con Day 2
NY, NY
5,000
2,500
2,500
3,500
1,000
10/13
Comic Con Day 3
NY, NY
6,000
3,000
3,000
4,000
1,000
10/14
Comic Con Day 4
NY, NY
6,000
3,500
3,500
1,200
N/A – ran out
10/16
Staples
Boston, MA
31
30
30
60
N/A
10/18
Staples
Narberth, PA
30
25
30
60
N/A
10/19
Office Depot
Lansdowne, MD
82
56
30
60
N/A
10/20
Office Depot
Reston, VA
118
93
1,100 (nearby
Verizon store took
qty for its customers)
350
N/A
10/22
Office Max
Austell, GA
49
45
50
50
N/A
Items Per
Person)
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Broadcast Summary
 Atlanta
 WNNX-FM & WSTR-FM
 $9,877 Net
 139 Spots
 Baltimore
 WLIF-FM & WQSR-FM
 $7,044 Net
 111 Spots
 Chicago
 WVAZ-FM, WLS-FM, WLUP-FM, WLIT-FM & WXRT-FM
 $13,670 Net
 186 Spots
 Denver
 KXKL-FM, KBPI-FM, KBCO-FM, KTCL-FM & KWOF-FM
 $6,271 Net
 197 Spots
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Broadcast Summary
 Minneapolis
 KXXR-FM, KQRS-FM, KQQL-FM, KZJK-FM & WGVX-FM
 $7,813 Net
 259 Spots
 Philadelphia
 WOGL-FM, WRDW-FM & WRFF-FM
 $8,763 Net
 134 Spots
 San Francisco
 KFOG-FM, KMVQ-FM & KSAN-FM
 $32,518 Net
 332 Spots
 Vancouver
 CFMI-FM, CFUN-FM, CKZZ-FM
 $12,657 Net
 306Spots
 Washington DC
 WBIG-FM & WRQX-FM
 $11,027 Net
 104 Spots
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Remote Summary
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US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
Product
WD Stream
US Display
Impressions
Clicks
18,039,832
24,602
Click Through Rate & Engagement Rate by Media Vehicle
CTR
0.14%
ER
0.13%
US Desktop Landing Page
Product
Visits
Av. Time Spent
Next Rate
WD Stream
59,931
2:44
66.47%
US Mobile Landing Page
Product
Visits
Av. Time Spent
Next Rate
WD Stream
3,178
3:21
37.10%
Desktop
Viewed Map – 2,183
Entered Sweepstakes –
50,004
Found Router – 1,346
Mobile
Entered Sweepstakes - 890
Found Router - 121
Click Through Rate & Engagement Rate by Week
Most popular “Learn More”
button clicked was the n900c.
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Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all
page views on any WD page from users who saw or clicked on banners in the last 30 days).
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
®
Engagement Rate = Post Click + Post Impression Page Views of WD divided by Impressions. (Counts all
page views on any WD page from users who saw or clicked on banners in the last 30 days).
US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
Key Highlights:
• Best Performing ad was the Promoted Story asking users to Spot the Difference
• 2.23% Social Shares
• 1.01% CTR / 4.41% Social CTR
• 9,382 Actions
• 336 Likes
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US WD Stream Campaign Results Summary (9/13/12 – 11/5/12)
Promoted Tweets
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Social Media Results Summary (9/13/12– 11/5/12)
Twitter:
• 2,362 New Followers
•
2,456 Total Conversations involving hashtag #WDStream
•
409 Re-tweets of WD Roadshow tweets
Facebook:
• 357,500 organic impressions for posts about the roadshow
•
5,439 new organic page Likes
•
2,846 Likes on Roadshow themed posts
•
287 Comments on Roadshow themed posts
Foursquare:
• 35 WD Stream Tour @ Comic Con NYC venue check-ins
•
32 special unlocks
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