MarketLink TM - Farmers Market
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Transcript MarketLink TM - Farmers Market
TM
Our Partners
• USDA – Food &
Nutrition Service
• National Association
of Farmers Market
Nutrition Programs
(NAFMNP)
• The NOVO DIA
Group, Mobile
Market+TM
• WorldPayTM
What Is MarketLinkTM ?
MarketLinkTM is a Complete Technology Solution.
MarketLinkTM provides new state-of-the-art
equipment to direct-marketing farmers and farmers
markets to increase sales and build customer base.
MarketLinkTM is a national program with a
solution for ALL farmers and farmers markets!
MarketLinkTM Options
Eligible for
FREE
terminal
T
M
•New iPhone, card reader, and
printer with one-year
warranty to process ALL
SNAP, Debit, and Credit Card
Transactions, wherever you
sell.
• Unlimited Mobile
Market+TM data services for 2
years.
• No annual fee for Merchant
processing account with
WorldPayTM the first year.
• World-Class Technical
Support from day one!
Not eligible
- need
terminal &
service
• Purchase terminal(s) and
card reader(s) and get the
processing plan
Not eligible
- need
service
• Sign up for the processing
plan if you have a
compatible terminal already
Why MarketLinkTM ?
Expanded customer base
Less than 40% overlap of FMNP and
SNAP clients; so 60% of SNAP
participants are new customers!
Increased sales
Largest reason why purchases are
limited at markets is people run out of
cash.
Best rates for processing electronic
payments
48 hour payment settlement for all
transactions
Nationally negotiated rate on behalf
of farmers and markets
SNAP Facts
Supplemental Nutrition Assistance Program
Who is eligible: any person who qualifies based on
income and household factors
46 million Americans (13%) received SNAP in FY12
Eligible foods: All fruits and vegetables; meats, fish,
and poultry; cheese and dairy products; eggs; baked
goods; processed foods; honey, cider, juices; herbs
(plants and bunched); plants & seeds that bear fruit
Ineligible foods: Non-food products, wine and
alcohol products, hot foods, foods meant to be eaten
on-site
Why Accept SNAP?
$86.5 billion
National Benefit Totals ($)
program nationwide
800
$16m through FMs last
year (less than 2/10%)
700
Program expands
number of customers
AND products (beyond
fruits & vegetables).
500
600
400
2012
300
200
100
0
FMNP
SNAP
FMNP & SNAP:
Complementary
Programs
FMNP and SNAP are
programs with similar goals –
to expand access to food.
With the addition of SNAP at
your market or stall, you can
help more customers access
more food beyond fruits and
vegetables.
SNAP participants can use
their benefits for fruits
and vegetables PLUS
other foods.
By using FMNP and
SNAP together, a market
shopper can buy foods
from all of the food
groups.
FMNP + SNAP = more
sales for farmers.
Grow Sales with
Electronic Payments
Community Merchants USA, reported
in Forbes Magazine that only 27% of
sales today are completed in cash.
Cash sales are estimated to drop to less
than 23% in the next four years.
In Washington State Research – only
6% transactions were in cash!
The Bottom Line
This program is a great
opportunity for you to try
accepting electronic
payments without investing
your own money for
equipment.
This is Your Opportunity
This is your opportunity to see how accepting SNAP, credit &
debit grows your bottom line!
No other program exists today to give direct-marketing
farmers or farmers markets:
New, state-of-the-art technology,
A free payment processing account for SNAP, debit, and credit
cards for one year,
Significantly lower transaction fees, and only pay the per
transaction fees!, and
Not spend a penny for the equipment or the data plan for two
years!
MarketLinkTM is your best opportunity to sell your products
the way most consumers want to pay for them!
Support from Market Link TM
Technical support from initial sign-up through
USDA SNAP-authorization from the MarketLinkTM
Team!
Tailored setup assistance of your iPhone and the
application that processes all transactions – Mobile
Market+TM
Technical Support Help Desk available
Commitment from MarketLink’s TM own Customer
Support Team—people who understand directmarketing farmers and farmers markets!
USDA Funding
This is a program for directmarketing farmers and farmers
markets that are not currently
SNAP-authorized.
Eligibility
Free Terminal Program
Direct marketing farmer
Participating in at least one
market that is not already
SNAP authorized
OR
Farmers market not
currently accepting SNAP
Eligible for Support
from NYS program:
Direct marketing farmer
Farmers Market
CSA
Mobile Market
Free Terminal Program:
Fees & Commitments
iPhone with card
reader
Wireless data
service
(2 years)
Annual fee for
payment
processing (1 year)
License Fee for
MobileMarket+
application
Transaction fees
Total
Year 1
Year 2
Year 3
$0
$0
$0
$0
$0
From $30/month*
$0
$120
$120
$0
$0
$100
SNAP: 15 cents per transaction
Credit & debit: 1.79% of sale plus 15 cents
$0
$120
*This varies by provider (Verizon, AT&T, TMobile, etc.)
$220
NYS Program adds on:
Training
Promotional materials
Signage
Tokens
Fee reimbursement:
Transaction fees ((SNAP only)
Annual processing fee
Annual licensing fee
Market LinkTM Signup
First, you must have a working email address and a bank account.
Email is the primary method for communication.
Your bank account is how you receive payments.
Complete the on-line NAFMNP Eligibility Questionnaire:
Your answers will determine your eligibility to qualify for the free
terminal program.
Submit your USDA application to become SNAP-authorized.
Submit copies of photo ID and Social Security card.
Complete the payment processor application.
Setup terminal once it arrives.
Our expedited process through USDA means that you have the
best opportunity to be up and running in a month or less!
Terminal Set-Up
Once approved by USDA and after you have
completed WorldPayTM Merchant Agreement, you
will receive your new iPhone from
MobileMarket+TM.
Unpack and charge your iPhone.
Use the QuickStart Guide to prepare to accept
transactions or contact MarketLinkTM Customer
Support Desk for Training and Orientation.
Using Your Terminal
Use it at the farmers markets where you sell.
Use it at your farm stand, PYO, or anywhere you sell.
Your terminal is easy to use and your Quick Start Guide
will show you step-by-step how to complete a sale.
You will print a receipt for all of your electronic
payments.
Each transaction sends to WorldPayTM. Your payments
are processed and deposited to your bank account within
48 hours.
Your responsibilities
Maintain adequate funds in your checking account to
cover fees
Reconcile your account monthly
Farmers market mandatory training via webinar
Farmers must accept payment ONLY on SNAP eligible
products
Treat SNAP customers with dignity and respect
Be prepared to accept SNAP payments throughout the
market hours, each market day
SNAP Eligible Products
All fruits and vegetables
Meats, fish and poultry
Ineligible Products:
Cheese and all dairy products
Eggs
Baked goods
Processed foods
• Non food products
• Wine & alcohol
products
• Hot foods
• Foods meant to be
eaten on site
Maple/honey/cider/juices
Herbs – plants and bunched
Plants and seeds that bear food
Data Available to You
Ability to retrieve a transaction
Weekly, monthly, annual sales data
Great tool to track all of your electronic sales
Promotion
Banners
Signage
Media kit
Snaptomarket.com
Nylocalfood.com
6050W Rule
•
Must provide FIS with a Taxpayer ID Number
•
FIS must issue 1099K for total sales data with copy to IRS and to merchant
•
1099’s to farmers – Except:
•
•
•
If a nonprofit: report on 990 with offsetting expenses
•
•
Unredeemed tokens are maintained as an accounts payable
If under a personal SSN: report on Schedule C-EZ
•
•
not required if total # of farmers is less than 50
Not required if total number of reimbursements per farmer is less than 200 and
total reimbursement per farmer does not exceed $20,000
Show income with offsetting expenses
Seek advice of your own tax accountant/attorney
Program Advantages
Free state-of-the-art technology
Expedited approval
The best overall value
Unmatched support from a partner team that
understands direct-marketing farmers and farmers
markets and who want you to succeed!
Contact the team at:
Phone: 443-212-8084
Email: [email protected]
Paul Darby, [email protected]
Amy Crone, [email protected]
www.marketlink.org
You can still contact us!
The Farmers Market Federation of NY still provides
SNAP assistance to all farmers and markets in NYS!
[email protected]
315-637-4690
Next Steps
Applications:
USDA FNS SNAP certification
WorldPay third party processor
Your Options:
Do now through the work stations set up
Use http://www.nafmnp.org/marketlink on your
own.
Questions?