Transcript Marketing Information Tube

HOW DO YOU REACH THE
WORLD FOR YOUR COMPANY?
TRADE SHOW COSTS
How Many Trade
Shows Does Your
Company Attend Per
Year And What Is The
Cost?
•
Booth space rates vary according to industry, as well as by
the size, location, and popularity of the show. Gigantic
shows generally command the most money from exhibitors
— some shows bring in up to six figures for booths.
Package deals are the most economical way to get your
feet wet at a trade show. Promoters generally offer a turnkey 10-by-10-foot booth package for as little as $2,000 at
small shows. And if you can latch on to a big company's
partner pavilion, you may be able to sneak into even a
large
trade
show
at
a
reasonable
cost.
Typically though, you should probably budget a total of
$10,000 per trade show exhibit. This should cover all
expenses of an average booth, with the following cost
breakdown:
•
•
•
•
•
•
Space: 24%
Booth expenses: 33%
Show services: 22%
Transportation: 13%
Advertising, promotional and special activities: 4%
Personnel (including travel, hotel and expenses): 4%
Excerpt from Tradeshow Handbook
Do You Advertise In Trade Journals?
Trade journals provide an
avenue for companies to
provide information to their
target audience but are
there drawbacks?
• Print advertisement is
expensive
• It is static – It can’t talk to
the potential client, show
your product at work, or
showcase testimonials from
satisfied customers
• It can’t provide you with
potential sales leads just
because someone looked at
your ad
• Your message only reaches
the circulation of the
publication
Do You Have Product Video On Your
Website or Other Social Networking
Media?
• Does anyone see your • What if there were a layer
of advertising that is
video unless they are
virtually untapped and
specifically looking for
directly relating to your
your site?
target audience?
• If you use other social
networking sites, does • One that provides you with
contact information for
your video get buried in
every person who views
thousands of other videos
your message?
that
have
absolutely
nothing to do with the
product you represent?
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Hot Topics From
Manufacturers
58% of US adults research
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Exert from InternetRetailer.com
40% of consumers watch
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Online video advertising is
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Exert from video results and matrix
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• 250 clicks
guaranteed/contact
information for each click
provided to client
• $4.00 per potential sales
lead
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Company video
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Tube
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Your
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Work
Email addresses
of viewers
captured/provi
ded to
advertiser
CEU Tube
announces
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twitter
Video viewed
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managers,
engineers
across the
world
Contact Information:
• Bill Edgar
General Manager
[email protected]