Transcript Michael A. Greenwood - Yale School of Public Health

Disseminating YSPH News
A GUIDE TO HOW THE YSPH OFFICE
OF COMMUNICATIONS CAN HELP TO
DISSEMINATE YOUR RESEARCH
FINDINGS AND OTHER NEWS
Why publicity matters

Enhances your professional visibility and reputation

Helps to shape public opinion toward Yale and the value of research

Further validates Yale in the eyes of funders

Attracts prospective public health students

Further enhances the reputation of the School of Public Health

Further enhances Yale’s reputation

Informs the public about the latest health breakthroughs

It’s interesting
Where is YSPH news published?
The YSPH website
Articles are posted
on the front page of
the website for at
least several days
and permanently in
the news archive
Audience: YSPH community, Yale, prospective students, media, alumni, practitioners
Yale Public Health magazine
Audience: Alumni, faculty, students, staff, Yale administration, public health community, media
Yale Daily Bulletin
Audience: Yale community, media, other universities
In social media
And through the weekly ASPH Friday Letter
Audience: Students, schools of public health, media, alumni
And potentially as an official Yale press release
Audience: media worldwide, general public
Yale releases are routinely picked up by local, state,
national and international media
What we need to publicize your work:

Copies of your pending research papers as early as possible (more than a month before
publication is not too soon)

Notification of significant grant awards

A small amount of your time to discuss the research, the results and the implications
In turn, we will:

Discuss appropriate placement and develop a draft article/release

Give the draft to you for review prior to release

Distribute the article to all or some of the venues discussed previously

Work with you to coordinate any press interviews
Contact Us
Michael A. Greenwood
Communications Director
Yale School of Public Health
135 College St., Suite 200
New Haven, CT 06520-2034
[email protected]
203-737-5151 (office)
203-785-7296 (fax)
Denise Meyer
Web Coordinator
Yale School of Public Health
135 College St., Suite 200
New Haven, CT 06520
[email protected]
203-785-5476 (office)
203-785-7296 (fax)