Transcript Communication Working Group Inaugural Meeting 4

RBM Communication Working
Group
 Why a Communication Working Group ?
 The Role of the RBM Communication
Working Group
 Expected Outputs of The RBM
Communication Working Group
 Information / Immediate opportunities for
RBM Communication Partners
Communication Working Group 4 - 5
September 2003
Why an RBM Communication
Working Group ?
 Partnership Board agreed to establish
Working Groups at March 2003 Board
meeting
 Communication - essential and integral
element of health programmes - often
overlooked and under-funded.
 RBM strategies are being scaled-up to meet
RBM goals 2005/2010/2015
Communication Working Group 4 - 5
September 2003
Why an RBM Communication
Working Group ?
Communication and advocacy activities need also to
be “scaled-up”

as integral elements of malaria control and
other relevant health programmes

as complementary elements….in support of
country malaria control strategies

advocacy increased at all levels to support the
fight against malaria and achieve RBM goals
Communication Working Group 4 - 5
September 2003
Why an RBM Communication
Working Group ?
All malaria control & related health programmes
have IEC & other communication elements BUT…
 are they effective, appropriate, sustained ?
 do they have enough emphasis or support ?
 is there the capacity to deliver ?
 could more be done in terms of communication
and advocacy to help attain RBM goals?
Communication Working Group 4 - 5
September 2003
The Role of RBM
Communication Working Group
 NOT a technical
advisory group
 IS a group of
interested parties, with
expertise in the field
of communication and
advocacy at all levels
 Group will contribute
knowledge and
recommendations on
best way for Partners
to scale-up appropriate
communication and
advocacy activities at
all levels to achieve
RBM goals.
Communication Working Group 4 - 5
September 2003
The Role of RBM
Communication Working Group
 To achieve consensus
 Identify tools and
on strategic
share evidence on
communication
what does and does
approaches .
not work .
 To take into account
 Set standards for the
variety of approaches Communication
- BCC, rights-based ,
elements of Country
comm for social
Plans, GFATM/ other
change, mass media
funding proposals.
etc.
. Group 4 - 5
Communication Working
September 2003
The Role of RBM
Communication Working Group
 Develop RBM
Consider also:
Strategic
 Communication expertise
Framework for
on RBM Partnership
Communication and
Board
Advocacy by March  Communication
2004
Membership of other
 Mandate Task
RBM - WGs
Forces on aspects of
Strategic
Framework Communication Working Group 4 - 5
September 2003
Action - CWG, Partnership Board,
Secretariat, Partnership
 CWG develops +
 Board directs
presents Strategic
Framework (SF) to the
Partnership Board
 Partnership Board
endorses
recommendations
Secretariat to coordinate partners’
implementation of
recommendations.
 Secretariat shares SF
to Partners & helps to
secure funds for
activities.
Communication Working Group 4 - 5
September 2003
Expected Outputs of Inaugural
CWG
 Agree the TORs, membership and
procedures for the CWG
 Identify priority issues to be addressed by
the CWG over the next 12 months
 Develop a plan of work/action for the next
12 months which includes the development
of Strategic Framework by March 2004.
Communication Working Group 4 - 5
September 2003
Resources for CWG
 Malaria
 Communications
Communications Cheryl Lettenmaier
Assessments in 5
Countries -Sarah
Shuffell
Communication Working Group 4 - 5
September 2003
Information/Opportunities for
Communication Partners
 GATES - We will be
contacting all
appropriate Partners to
assess their interest in
collaborating on a
proposal for an RBM
Global Advocacy
Project in developing
and industrialized
countries
 AGFUND - Support
for innovative
community Radio
Projects in 5 countries
- matching funds
required
 Call for proposals will
go to countries and
country partners
Communication Working Group 4 - 5
September 2003
The Communication Challenge
“If communication can make a difference - we
have 880 days to Abuja Target of 2005 !!”
- Sceptic
Communication Working Group 4 - 5
September 2003