Transcript Scott County GIS The Strategic Plan

E-Government
What is it?
Scott County Website as Example
E-Government Presentation
Introductions
 Definitions
 E-Government
Survey
 E-Gov Tour
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Scott County
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E-mail
Intranet
Internet
Conclusions
Questions &
Answers
Introductions
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Mitch Tollerud
Webmaster
Scott County Courthouse
416 W. Fourth Street
Davenport, Iowa 52801
(563) 328-3251
[email protected]
http://www.scottcountyiowa.com
Web-Enabling Government
Transforming traditional government
operations to integrated, Internet-based
environments for improved public sector
accessibility, efficiency, and customer
service
 Has become a primary objective for
organizations across all levels of
government.
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Source: http://www.e-gov.com/events/2003/we_gov/
E-Government
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E-Government refers to the use by
government agencies of information
technologies (such as Wide Area
Networks, the Internet, and mobile
computing) that have the ability to
transform relations with citizens,
businesses, and other arms of
government.
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http://www1.worldbank.org/publicsector/egov/definition.htm
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These technologies can serve a variety of
different ends: better delivery of government
services to citizens, improved interactions
with business and industry, citizen
empowerment through access to information,
or more efficient government management.
The resulting benefits can be less corruption,
increased transparency, greater convenience,
revenue growth, and/or cost reductions.
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Analogous to e-commerce, which allows
businesses to transact with each other more
efficiently (B2B) and brings public closer to
businesses (B2P), e-government aims to
make the interaction between government
and the public (G2P), government and
business enterprises (G2B), and inter-agency
relationships (G2G) more friendly, convenient,
transparent, and inexpensive.
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E-Commerce has evolved already
through four stages: 1) publishing, 2)
interactivity, 3) completing transactions,
and 4) delivery. To date, most egovernment activity has centered on
publishing.
What is E-Government?
Solution
 Process
 Opportunity
 Revolution
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E-Mail
Intranet
Internet
Databases
Networks
A combination of the
above
Why E-Government?
Improve internal processes
 Eliminate redundancies
 Enhance Customer Service
 Do more with existing resources
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E-Government Strategy
Your definition of e-government
 A vision, concept, and plans for e-government
 Specific goals and objectives that can be measured
 Identification of policies necessary to support e-gov
 A methodology for determining organizational
readiness
 A process for identifying and prioritizing egovernment initiatives
 A business model to sustain e-government initiatives.
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Funding Plan
Self-fund initiatives on a pay-as-you-go basis
 Bond or other financing
 charge transaction fees
 Partner with third party providers
 You can combine these options in a variety of
fashions.
 While advertising on and commercial use of the
government web portal offer opportunities for
revenue generation, these practices invite a host of
legal issues for government to consider.
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E-Government Survey
Spring of 2002
 Responded
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3,700 municipalities
 423 counties
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http://www.icma.org
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Does your local government have a
website?
No
26%
Yes
74%
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If “No”, do you plan to create a website
in the next year?
No
41%
Yes
59%
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If “Yes”, which department has overall
responsibility for the day-to-day management
of your local government’s website?
30
25
20
15
10
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Does your local government have a
separate information technology
department that is responsible for all
information technology needs, including
e-government?
Yes
40%
No
60%
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Has your local government conducted a
citizen survey to determine what online
services residents and businesses want?
No
90%
Yes
10%
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Online payment of taxes available?
No
95%
Yes
5%
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Forms that can be downloaded for
manual completion offered?
No
97%
Yes
3%
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Online communication with individual
elected and appointed officials offered?
Yes
71%
No
29%
Barriers to E-government
Lack of technology/web staff 65.7%
 Lack of financial resources 57.1%
 Lack of technology/web expertise 46.7%
 Difficulty justifying return on investment 36.8%
 Issues regarding security 41.7%
 Issues regarding privacy 32.7%
 Need to upgrade technology 29.8%
 …
 Staff resistance to change 15.8%
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How has E-government changed
your local government?
Has increased citizen contact with elected and
appointed officials 47.5%
 Has increased demands on staff 46.4%
 Has changed the role of staff 36.9%
 Business processes are more efficient 21.0%
 …
 Has reduced administrative costs 8.9%
 Has reduced the number of staff 1.3%
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60.2% of respondents indicated they develop egovernment services in-house by local government
staff.
45.8% developed together by consultants and local
government staff
16.6% outsourced to Application Service Providers
18.2% purchase programs from IT vendors and
integrated into their databases
Providing Services
In-house by local
government staff
Currently
outsourced
Website hosting
35.2%
64.8%
Website design
55.0%
45.0%
Website operations and
management
74.9%
25.1%
Integration of Website
with local gov. databases
63.3%
36.7%
Policy or Procedure
Yes
No
36.4%
63.6%
7.8%
92.2%
Website Security
44.2%
55.8%
Website language
translation capability
4.5%
95.5%
Paid advertising on the
website
11.3%
88.7%
Website privacy
Website options for
visually impaired users
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Does your local government have an
intranet, accessible only to local
employees?
No
57%
Yes
43%
GIS
Yes
No
Do you use GIS
63.4%
36.6%
Provide GIS data online to
residents/businesses upon
request
17.2%
82.8%
Does your local gov.
charge a fee to
residents/business for GIS
data?
33.5%
66.5%
How do you use the intranet?
Yes
No
Provide news and
information
75.9%
24.1%
Publish documents and
manuals online to reduce
printing costs
61.5%
38.5%
Post job opening for
internal recruitments
53.4%
46.6%
Funding
96.5% of respondents indicated they fund egovernment efforts by general revenues
 6.8% use federal or state grants
 3.7% use transaction fees from services provided
 2.6% from municipal bond financing
 0.3% from risk-sharing (a private firm provides the
application and receives a percent of the revenue)
 3.3% from other sources
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Examples of E-Government
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Scott County Website
Scott County Website
Launched 1999
 Currently average over 1,000 users a
day (12,000 hits/day)
 Website Committee
 Webmaster hired July, 2001
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E-mail and E-Government
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An underestimated element of Egovernment, E-mail is the best tool to
quickly and cheaply deliver news and
information to the masses
Rules of E-mail
Email that you send represent you and
your county. Responses to public
should be professional and courteous
 E-mail, like a postcard is not private and
should never be used to transmit
sensitive information
 Embody rules in a County Policy
 Post in a privacy policy online
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E-mail Dos and Don’ts
Do not setup wallpaper backgrounds or
unusual fonts.
 Use formatting sparingly
 If forwarding, remove unnecessary
headers/signatures
 Setup signature file with personal
information and county web address
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Your E-mail Message
Include original message in your reply
 Make sure user email in TO: field
 CC: or BCC: your supervisor
 Include descriptive subject line (include agency name)
 DO NOT TYPE IN ALL UPPER CASE
 Address recipient with greeting such as “Hello”
 Thank user for visiting your website
 Refer to website links where possible (test links)
 Invite follow-up with phone number and name
 End response with “Sincerely, or Thanks”
 If E-mail is returned, be sure to follow up
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E-mail Lists
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Setup media E-mail list (local & state)
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All County press releases
Election results
E-mail lists
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HR “Job Alert E-mail List”
Health Department – Health news
Secondary Roads – Construction
Sign up form on Internet
 Include unsubscribe instructions in E-mail.
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Scott County Job Alert
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There is an update or new job posting(s) to the Scott County Human
Resources website. You can visit the webpage directly at
http://www.scottcountyiowa.com/hr/
There is also an application form on the website that you can print, fill
out, and mail in.
For other Scott County, Iowa information and resources, you can click
on http://www.scottcountyiowa.com.
Thank you for your participation in this service.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
You received this email because you requested to subscribe to the
Scott County Job Alert Email Notice list. If you would like to be
removed from the list, simply email [email protected].
Please indicate the name of the list, your name and email when
unsubscribing. Thank you
Use of Intranet
42.8% of local government have an
Intranet
 Can use webserver such as IIS, or
simply .html pages on shared network
space.
 Uniform platform - Can control browser
environment
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What goes on an Intranet
News & Information
 Documents and
manuals
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General Policies
HR Policies
Forms
 Purchasing
 Health & benefits
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Staff Birthdays
 Retirements,
weddings, & births
 Local lunch menus
 United Way
campaign info
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Intranet
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Before true cost savings can be seen
such as eliminating paper notices, and
speeding up information delivery,
EVERYONE must have access (and use)
the intranet.
Use of the Internet
74% of local governments have a
website
 Best way to deliver specific Egovernment services to public
 Self-serve style
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Website Committee
Form Website Committee with
representatives from all your county
departments.
 No technical skills required
 Representatives are your eyes and ears
in departments. Relate information to
and from departments.
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Mission
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As with any venture, define a purpose,
vision, goals and strategies for your
website and online services
Define Audience
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Audience
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Residents / Tax Payers
Economic Development / Interests
Future Residents
Tourists
Local / Non-Local Audience
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Not everyone visiting your website is local
Include area-codes, full addresses, etc.
Iowa vs. IA (?)
Assume ignorance
.us versus .com
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.us domain names
 Standard
 Secure – trusted as government address
 Free
 Strongly recommended
.us versus .com
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What about a “.com”?
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Recognizable with audience
Easier to remember
Could be used in addition to .us
.com,.org,.net domains can be all over the
place, further confusing the public
 Think carefully, you may have to live with this
decision for a long time.
 Market only one: the .us or the .com
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Setup Feedback
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Encourage feedback
Setup form on website
E-mail link is only half as good
Designate person to receive E-mails.
Occasionally share with committee,
department, and Board.
Respond in timely fashion
Metrics
Website Statistics
 Hits
 Visit / Users
 Page View / Pages
 Set a baseline
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Website Promotion
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E-mail signature
Voice mail
Letterhead
Business Cards
Press releases
Cross-linking
Pamphlets
 Pens & pencils
 Bumper stickers
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ADA Accessibility
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W3C – World Wide Web Consortium
sets standards and guidelines
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http://www.w3.org
Reasons to use
Social responsibility
 Market share and audience reach
 Efficient
 Legal (http://www.w3.org/WAI/Policy/)
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ADA Accessibility
Considerations
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Images and animations
Image maps
Multimedia
Graphs and charts
Scripts, applets & plug-ins
Frames
Tables
Insist your developer follow your expectation
for ADA Accessibility!
Conclusions
Empower employees to use Internet
 Improve local Internet “experience”
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Questions and Answers
Contact
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Mitch Tollerud
Webmaster
Scott County Courthouse
416 W. Fourth Street
Davenport, Iowa 52801
(563) 328-3251
[email protected]
http://www.scottcountyiowa.com