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Digital Frontier
Innovative Korea
2006.11
Korea e-Learning Industry Association (KELIA)
Agenda
1
e-Learning, Hopeful Energy
2
Status of Korea e-Learning Industry
3
Best Practice in China
4
About KELIA
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I. e-Learning, Hopeful Energy
1. Korea, Think Much of Valuable Talent
Since long time ago, Koreans regarded “Human” as the most valuable
asset.
Amazing Han River miracle is from the extra-ordinary passion for
studying.
We are now living in the knowledge-oriented society.
Human Resources and Knowledge decide personal and corporate
destiny. Further more, a nation’s future is decided by Human
Resources and Knowledge!
It’s time to be reborn as new Korea through the best “Human
Resources Development” and “Technology Innovation” based on the
fully developed IT Infrastructure !
World’s Number 1 Human Resource Nation, Korea
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2. Value Chain of e-Learning Industry by u-IT839 Infra
9 New Growth
Power
8 Services
HSDPA/W-CDMA
WiBro
Broad-band Convergence Service
DMB/DTV Service
u-Home Service
Mobile Communication/Telematics Equipment
Broad-band/Home-Networking Equipment
Digital TV/ Broadcasting Equipment
Next Generation Computing and etc.
Brainy Robot
Telematics/Place Foundation Service
IT SoC/Convergence/Parts
RFID/USN Service
IT Service
RFID/USN Equipment
Embedded SW
Digital Contents/SW Solution
3 Infra
broadband convergence network(BcN)
u-Sensor Network(USN)
Soft Infra-ware
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3. Digital Frontier, Innovative Korea !
Korea is outstanding!
- Alvin Toffler (a world famous futurist)
Korea is an international IT superstar,
has future of innovation.
- Ballmer, Steven A. (CEO, Microsoft Corporation, U.S.)
In Korea, we can meet our future.
- Jacobs, Paul (CEO, Qualcomm, U.S.)
Now, we will realize advanced Korea with global competitiveness
by promotion industry of service and high-technology.
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4. Being intelligent : the Next Digital Evolution
“Entertainment as Games and Movies
play important roles as spearheads in PR
but is limited in spreading the power of u-Korea”
“Now, we need to spread the power of u-Korea by productive contents as e-
Learning and not unproductive contents like games”
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5. e-Learning is New Hopeful Energy
e-Learning, Growth Industry with Leading ‘Human’ and ‘Knowledge’
HR Power Korea
01
02
03
e-Learning, New Generation Growth Industry
for Global IT Service Market
e-Learning, Leading Innovation of National HR
and Leading Technology
e-Learning, Leading Industry for Improvement of
Life-Long Education Ability of Whole Nation
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II. Status of Korea e-Learning
Industry
1. Korea e-Learning in the World
Every year, “World E-Learning Market” grows over 68.9%. By 2014, total ELearning will be up to 80 billion dollars.
※ Economist Intelligence Unit (2003)
Country
Rank (of 60)
Score (of 10)
Country
Rank (of 60)
Score (of 10)
Sweden
1
8.42
Taiwan
16
7.47
Canada
2
8.40
Germany
17
7.45
US
3
8.37
New Zealand
18
7.37
Finland
4
8.25
Hong Kong
19
7.34
South Korea
5
8.24
Belgium
20
7.19
Singapore
6
8.00
Italy
21
7.07
Denmark
7
7.98
Spain
22
6.98
UK
8
7.93
Japan
23
6.53
Norway
9
7.91
Greece
24
6.52
Switzerland
10
7.72
Malaysia
25
6.48
Autralia
11
7.71
Israel
26
6.34
Ireland
12
7.60
Portugal
27
6.33
Netherlands
13
7.59
Chile
28
6.13
France
14
7.51
Czech Republic
29
6.11
Austria
15
7.49
Hungary
30
6.09
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Supply Volume
2. Status of Korea e-Learning by Numeral
Including Televised Remote education, E-Learning Market Volume now grows
by 9.95% every year and it will become 6 trillion 800 billion dollars by 2010.
Business
Area
Business
Area
2004
Total
Revenue of e-Learning
# of e-Learning Corp.
2005
258
Variation
381
Rate
Revenue
1,352.58
100.0
Solution
232.24
Contents
Services
Total
68
74
6(8.8%)
Contents
101
126
25(24.8%)
Services
89
181
92(103.4%)
Corp.
36
36
-
Private
Academy
19
104
85(447.4%)
School
Education
34
41
2005
Revenue
123(47.7%)
Solution
2004
Rate
Variation
1,532.10
100.0
13.3%
17.2
255.01
16.6
9.8%
299.47
22.1
350.33
22.9
17.0%
820.86
60.7
9,267.75
60.5
12.9%
7(20.6%)
※ the Ministry of Commerce, Industry and Energy (2005)
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(Unit : USD mn, %)
[ Additional Information ] Comparing with 1999, Internet Training Students are explosively
increased by 43.3% growth ratio by the end of 2004. (Ministry of Labor, 2005)
3,000,000
1,400,000
1,200,000
2,500,000
1,000,000
2,000,000
Internet
800,000
1,500,000
600,000
Mail
Off-line
Total
1,000,000
400,000
500,000
200,000
0
0
1999
2000
2001
2002
2003
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2004
2005
3. e-Learning Policies
Government Policies
On the job training by e-learning
Unemployment insurance refunds
for e-learning courses
Approved cyber universities
Cyber high schools,
Cyber home-learning system
Ministry of Education
Ministry of Labor
Online Digital Content
Industry Development Act
Ministry of Information &
Communication
Ministry of Commerce,
Industry & Energy
(MOCIE)
Ministry of Government Administration
& Home Affairs
Government initiative in
e-learning area
e-learning Industry
Development Act
Developing Standard
& technology
Promotion activities by
KIEC
Ministry of Culture
& Tourism
Developing e-learning content
related culture
Set-up cyber training guideline
for the public service
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The Master Plan of e-Learning
Action System
Prime Minister
E-Learning Industry Development Committee
(Review/Approval)
E-Learning Industry Development Task Force Committee
(Review/Adjustment)
Submit the Basic Plans
Ministry of
Ministry of
Ministry of
Ministry of
Education &
Government Administration Culture and Tourism
Finance and Economy Human Resources
and Home Affairs
Development
Ministry of
Commerce,
Industry and Energy
Ministry of
Information and
Communication
Ministry of
Labor
Ministry of
Planning and
Budget
Each Government Body Presents Their Own E-Learning Basic Plans
Dept. Administration
(Korea Institute for Electronic
Commerce)
Dept. of
Policy Planning
Dept. of
Industry Promotion
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Dept. of
Standards & Technology
4. Status by e-Learning Business Part
Contents Market
33 billion won Market Volume. Language/Corporate/High School Educations
are main items. Increasingly, Contents Market is expanding into Cyber
University, University/Undergraduate School.
Competency Diagnosis
& Result Analysis
Providing of e-Learning
Program on Competency
• Ability based E-Learning Program in the
various fields, like Leadership, Management
• Analyzing Student’s ability between
Abilities, Information Skill, Languages,
As-Is stage and To-Be stage, it
Financial Abilites
recommends programs and consulting
• Self-Directed Study
on the career.
• Study result will be reflected on promotion.
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Solution Market
Including Televised Remote Education, Market Volume is up to 24 billon won.
Diagnostic Service for Students and Evaluation Service, Course & Knowledge
Pool, Editing tool in the basis of Simulation, Study through mobile tool.
Educational Informantion System
Internal Manager
Teacher
Portal HP
Learner
Personnel Service
Direct
Program
Information
Push
Integrated
Mgmt. System
Log-in
Code
User
Data
System
Administration
Community Solution
Video
Lecture
Video
Conference
LMS
(Learning Management System)
Related
Institute
e-Test
System
Charger
Learner
e-Test
System
e-Test
System
HRM
Connected
System
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Service Market
The biggest Market Size is 89 billion won. Step by step, Tarket Market is shifting from
Corporate e-learning to Elementary/Middle/High School, and University Education,
Life-long Education. e-HR Consulting is becoming a necessity.
Job
Analysis
Educational
Choice
GAP Analysis
Cause
Analysis
NonEducational
Choice
Credu Consulting
Systemic & Systematic
Approach
Change Mgmt. for Solution Taking and Action
Strategy of
HR Promotion
Organization
Development
Analysis of
Educational Effect
• HRD Strategy and Law
• Analysis of Employee
• Valuation of Satisfaction and
• DACUM by Job Description
Satisfaction
Achievement
• CBC by Competency
• Diagnosis of Organization
• Valuation of Application to the
Modeling
Culture
Job
• Mgmt. of Innovation
• Valuation of ROI
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5. New Issues of e-Learning Market
Jumping to the 2nd Stage
Market tends to prefer outstanding quality based and result-guaranteed
e-learning system to simple e-learning system.
Beyond e-Learning
Rapid e-Learning
Workplace Learning
Ubiquitous Tech.
Since SME make by themselves,
• Ability-based & ability
• Using Convergence Device
Learner can get various
development centered, Learner
• Leaner Centered Service
information and knowledge at
directed, Knowledge centered
• Actual Situation Simulation
the right time.
• Actual Situation reflected
Technology
• Contents Development Tool
Contents (Scenario type)
• One source Multi Use
• Development Method by
• KMS, EPSS, HRM Linked
• Knowledge Sharing by Movie
LCMS
• Blended Learning Support
Centric
• Video Lecture Solution
• Storytelling Contents Design
• Provide Self Study Blog
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III. Best Practice in China
1. About CREDU
Name
Foundation
Address
URL
Revenue & MS
Credu Co., Ltd.
CEO
2000. 5
Kim, Young-Soon
Capital Stock
6th Fl., Soonhwa Bldg., 5-2 SoonhwaDong, Chung-Gu, Seoul, Korea
Group
www.credu.com
KRW 2,164mn
Affiliate of Samsung Group
Person in Charge
Kim, Se Jong / Senior Manager
Tel. +82-2-6262-9051
Fax. +82-2-6262-9125
Mobile. +82-11-714-8606
E-mail. [email protected]
Revenue by Annual
KRW 500 bn
KRW 307 bn
KRW 419 bn
KRW 20.7 bn
KRW 3.2 bn
2000
KRW 8.1 bn
2001
KRW 3.3 bn
2002
2003
2004
2005
2006[E]
Jumping Period (2005~
Growth Period (2003~2004)
Foundation Period (2000~2002)
2002.11 Awarded with grand prize at elearning competition
2002.09 Merge Wealth Management part of
GacciNet
2002.02 Signed package supply contract with
Japan's Matsushita group on Learning
Management System and contents
2000.05 Founded independent corporation of
Credu
2004.11 Selected as 1st grade institution from
Labor Dept's " e-learning institute
evaluation in 2003''
Opened e-learning center in China for
consecutive years
2004.07 First to build up Super-dome and CTI
system in the industry
2003.11 Opened e-learning center in China
2003.10 Jointly developed SL II Blended
Learning Course with American Ken
Blanchard Company
2003.03 Took on iMBA of Sungkyunkwan
Univ's Graduate school of business
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)
2006.11 Providing e-learning service and
blended learning solution for 1,000
domestic corp., government, school
and public institutions
2006.09 Launched e-learning solution for
university named “CREsys-U”
2006.07 Passed KOSDAQ listing procedure
2006.01 Opened Credu CBT Center
2005.09 Advanced into D (Digital)-Book and
Publishing Business
2005.03 Established HR Leader’s Club, HR
development conference
2005.01 Opened ‘Credu Campus’ for the
expansion of On/Off Blending
Learning
1. About CREDU
Business Domain
e-HR Total Solution Provider
NHRD
(National HRD)
Training for Teachers
U-Learning
- MOBISTA
- Smart Book
Blended Learning
- By e-Learning
M-kiss
Specialized
- On/Off Connected Learning
- Military Personnel
& Family
– Nurse,
kindergartener
- Multi-Communicated Learning
UHRD
HR Consulting
(University HRD)
- HR Strategy, Human Resource
Development System
iMBA
e-Learning
- Sungkyunkwan
Univ's On-line MBA
-Consulting
-Service
Financial Specific Education
Univ’s Solution
-Contents Development
& Delivery
- Financial Certificate, PB/IB
- CREsys-U
-System Development
& Lease
Diagnosis on organization,
Job Ability Modeling
HRO
CHRD
- Human Resource Outsourcing
(Corp. HRD)
Language Business
Global Business
Publishing/Knowledge
- OPI / OPIc Examination
- Advanced to Asia as China, Japan
- Mgmt./Self-Development
- Talking Training
- Global corporate,
- One Source Multi Use
Oversea Korean corporate
GHRD
(Global HRD)
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2. Samsung China Cyber University
21
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START in Samsung
22
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Excel 2000 Fundamentals
23
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IV. About KELIA
1. Outline
Name
Chairman
Vice Chairman
Korea e-Learning Industry Association (KELIA)
Young Sun Kim (CEO, CREDU)
Dunet, Cyber MBA, K1System, eKLC
Executives
KIEC, Mediopia, Tekville, YBM, 4Csoft (18 members)
Corporate
Over 90 members (Samsung SDS,EBS…etc)
Institutes
KERIS (Korean Education & Research Information Service),
KNOU (Korea National Open University),.. Etc
Establishment Date
Address
September 25th, 2002
4F, Sangji B/D, 651-5 Yeocksam-dong, Gangnam-gu,
Seoul, Korea (www.kelia.org)
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2. Organization
Korea e-Learning Industry Association
(Secretariat)
Advisory
Committee
Subcommittees
Policy &
Promotion
• To support formulating
e-Learning policies
• To promote
e-Learning businesses
e-Learning
Technology
• To support technology
development and R&D,
Organize study groups
• To monitor and
introduce international
standards
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International
Cooperation
• To build international
networks
• To hold & participate in
international e-Learning
affairs
4. Activities
Promote & Support
e-Learning Industry and R&D
Build
e-Learning
Infrastructure
KELIA
International
Networking
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R&D and
Market
Promote