Transcript PDLN Business Models

PDLN Connect
Outline for IFRRO Brussels June 2010
PDLN Goals
AIMS OF PDLN
• Protecting and promoting the interest of publishers in relation to international press reviews.
• Supporting international cooperation between press owned database and licensing organizations
leading to more efficient international licensing of press articles worldwide, for content owners,
intermediaries and users
• Creating international solutions to satisfy the needs of companies and other institutions monitoring
digital press and licenses covering international news
• Working in close cooperation with international associations of newspaper publishers and
periodicals like ENPA (European Newspaper Publishers Association), WAN (World Association of
Newspaper), FIPP (International Federation of the Periodical Press) and FAEP (European Federation
of Magazine Publishers) in order to influence the legislation process so that it effectively supports
market solutions to press access and copyright issues.
• Encouraging the creation of similar entities with the largest representation possible in countries
without an existing press database or licensing organisation.
• Engaging in dialogue with representatives of intermediaries and users of press cutting services
leading to improved services.
Other important aims derive from these principles including maximising return to publishers from
copying activity, improving control of copying, especially digital copying, increasing transparency of
content copying and promoting the market for international press reviews.
PDLN – small but growing
• Focused on press owned database and licensing organisations (DLOs)
• 17 members, 13 countries see; http://pdln.info/content/members.htm
• New members applying in past 12 months from Sweden, Belgium, USA,
Czech Republic, Norway
• New activity in press licensing in USA, Portugal, Poland and elsewhere
• PDLN has very limited resources;- 25% one person full time, + voluntary
contributions
• Annual conference, newsletter and seminar programs
PDLN Connect - Goals
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Task. To guide development of shared services between PDLN members and others which are
commercially attractive, profitable for publishers and DLO, and enhance market competition.
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Review user requirements, including service, price models, contract issues. Outline likely changes in
user requirements.
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Discuss and propose the best business models for co-operation between PDLN members, noting
requirements of users and publishers. This should include
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Agree protocols for the creation of model agreements, to include
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Service description
Pricing structures (not levels)
Contract structures
User agreement covering all content from all DLOs in a single agreement
Agreement between DLOs allowing sharing of database services across borders
The working group should review potential pre existing models, including IFFRO models
Guiding concepts
• Schengen
– Can we establish trust levels and transparency so that one network
member can make anothers’ content freely available?
– Requires high standards for network membership
• Mobile roaming
– Can we create the levels of technical transparency that allow a mobile
phone to work across borders?
– Requires detailed data reporting and technical openness
What is PDLN Connect
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PDLN Connect is a library of technical, operational and legal standards
allowing a database provider on one country to serve content to a user in
another more efficiently.
• PDLN Connect is not a database, or a central system. PDLN Connect as a
technical standard can be used by anyone.
• PDLN should manage and control the PDLN Connect standards library, but
does not dictate what any PDLN users or other user licences or does not
licence and deliver using PDLN Connect standards. IFFRO is a model for
this approach.
• Providers using PDLN Connect to deliver data to other parties can
determine in their private contracts which users would have access to
their data.
PDLN library
We agreed the potential ‘library’ of PDLN Connect standards would
include;
– Technical development standards (search operators, web services
protocols etc)
– Process for updating technical standards (to include Technical Working
group decision, documentation and notification, user notice period,
PDLN executive board approval)
– Database operating quality standards (eg % uptime, response time)
– Meta data standards eg for identifying publications
– Usage reporting standards to support billing
– Standard DLO – DLO agreement (with and without PCA / redistributor
rights)
– Standard End user access agreement allowing a user on one country to
use data from another
Connect - reporting
Initial definition work done but not implemented
Connect – technical standards
• PDLN Connect v1, v 1.1 and v2 standards now
agreed
• Process for updating standards established
and used
• Connections established between
Press Banking – Mediargus – PMG – APA – SMD
Connect – DLO – DLO contract
• Follows IFRRO model
– Template agreement
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• First version to be adopted PDLN June 2011