Transcript Title

STRATEGIC YOUTH ACTION
PARTNERSHIP REVIEW
Research amongst Young People
Summer 2010
www.crawley.gov.uk
Presentation to Strategic Youth
th
Action Review 24 November
2010
Jackie Dolton
Crawley Borough Council
November 2010
www.crawley.gov.uk
Aim of the SYAP Review
• 2 streams
• What services and activities are
available for young people across the
town?
• This focuses on……
– What do young people think of what’s on
offer? How and what do they take part in?
www.crawley.gov.uk
Aim of the Research
• What sporting and arts activities; youth forums, uniform
groups; and other activities do young people
participate in?
Where?
How often?
How do they get there?
• How do young people find out about what’s going on?
– Currently
– Their preferred way
• Why don’t young people participate?
• What do young people think of what is currently
available; ideas for improvement?
www.crawley.gov.uk
How was research undertaken?
• 30 “places” identified – where young people might go
– Special holiday activities
– Schools
– Connexions
• Staff involved in working with young people acted as
researchers
• Questionnaires available
• Online questionnaire available
• Operated throughout summer; official closing date 17th
September; extended to 4th October
www.crawley.gov.uk
What places/events?
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•
•
•
•
•
•
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•
•
•
•
•
Ifield Park
Bewbush Park
Southgate Main
Tilgate Park
Maidenbower
Youth Service Mobile Provision
Youth Service Residential
Detached Team
Where are you Day PAYP
PAYP
Springboard
CFA Summer Camp
Play Rangers
Liquid Envy
www.crawley.gov.uk
7
9
86
2
40
7
50
46
5
29
6
7
0
16
More places…….
•
•
•
•
•
K2 Crawley Friday Night Project
Football Holiday Programme
Bowls Holiday Course
Star Track Athletics
Adventure Playgrounds
–
–
–
–
•
•
•
•
Broadfield Children & Family Centre
Crawley Homes Tenant Event
Connexions
Schools & Colleges
–
–
–
–
–
•
Millpond
Waterlea
Cherry Lane
Creaseys Drive
Oriel
Holy Trinity
Hazelwick
Thomas Bennett
Ifield CC
Online
www.crawley.gov.uk
8
0
7
32
25
4
29
0
0
19
12
66
92
91
44
50
28
Health Warning ! A note of
caution…..
• Methodology
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–
–
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Using a range of different interviewers
Distractions at fun events
Some questionnaires completed by young people themselves
Limited information on reasons for responses
•
•
•
•
Questionnaire designed by “committee”
Some self selection
Not statistically robust
Not necessarily representative of all young people in Crawley;
treat as snap shot
• Needed verification – Youth Conference “You Choose”
• Needs to be used in conjunction with other information
– Audit
www.crawley.gov.uk
Response rate
•
•
•
•
817 completed questionnaires = 30%
26 venues/events
Online
Highest numbers
– Holy Trinity – 11.3%
– Hazelwick – 11.1%
– Southgate Main event – 10.5%
• Some others good response rate given lower
numbers
www.crawley.gov.uk
Profile
• Fairly event split
male/female
(47/45%)
• Good range of
ages
• Good
representation
from 12 to 14
year olds
Range of events
ensured broad
mix of ages,
neighbourhoods
and gender
www.crawley.gov.uk
Ages of respondents
n/r
71
18+
12
18yrs
14
17yrs
19
16yrs
30
15yrs
97
14yrs
121
13yrs
132
12yrs
165
11yrs
89
10yrs
48
under 10
19
0
50
100
150
200
Profile
• 72% White British
• Good mix of other ethnic groups
– Different locations, including schools, helped
ensure this
• All neighbourhoods represented; but
particularly
– Broadfield
– Bewbush
– Pound Hill
• Lowest numbers from West Green
www.crawley.gov.uk
Taking part
• 7 in 10 take part in sport
– Seems high?
– ? Definitions (some include Dance)
• One third attend a Youth Club
– Includes wide range
• One third take part in arts/music activities
– ? School curriculum
– ? Attending events
• Lower participation rates in other activities
• There seems to be a dip in sports participation
around the age of 14 – verification from other
sources also required to ensure accuracy
• Football tops the list
• Swimming also popular
www.crawley.gov.uk
Taking part
Participation Rates in activities
Yes
No
Youth Forum
44
Drama
708
79
Dance
114
Uniform Gr
117
Youth Club
Arts/Music
678
www.crawley.gov.uk
52
661
39
271
535
20%
11
559
576
Sport
0%
60
651
238
40%
n/r
65
20
233
60%
80%
8
100%
Taking part
• Variety of youth wings/clubs mentioned, also
outside of Borough; suggests perceptions
about youth clubs/wings
• More interest in arts/music amongst 11/12
year olds
• 4 in 10 of under 10’s and one third of 10 year
olds attend Uniform Groups (caution low
numbers responding)
• Dance classes/groups seem to appeal more
to younger age groups – up to 11 years (same
caution re: low numbers)
www.crawley.gov.uk
Taking part
Males
Participation numbers/gender
• More males than
females taking
part in sport
• Slightly more
males for youth
clubs
• More females for
dance
www.crawley.gov.uk
Females
Y/Forum
Drama
Dance
Uniform
Arts/Music
Y/Wing Club
Sports
0
50
100
150
200
Total numbers
250
300
350
Taking part
• Most either get a lift to activities or walk
• Applies to all activities except Connexions
where most walk
• Almost 60% prefer to take part during
weekday evenings, with no variations in days
of the week
• Evening preference drops at weekends.
Instead afternoons are favourite on either
Saturday or Sunday; but approx 25% also like
mornings or evenings.
• No difference between Saturday/Sunday
www.crawley.gov.uk
Connexions
www.crawley.gov.uk
Using Connexions
10
9
8
7
6
5
4
3
2
s
yr
yr
s
s
18
+
18
yr
17
s
s
yr
16
yr
15
s
s
yr
14
yr
13
s
s
yr
12
yr
11
s
yr
10
r1
0
1
0
un
de
45 had used
20 females
25 males
Most
respondents
were aged 13
• Reasons for not
going mainly not
knowing what it
was; for others,
not needing it
Total
•
•
•
•
Barriers to participation
• Lack of interest in a particular activity
• Not aware of what’s available; where to look;
where to go
• Lapsed participation – sometimes due to age;
but also interest wanes
• Wish to but lack confidence perhaps?
• Friends not going along
• Perception that you have to be “good” at
something to take part
• Lack of time
• Cost
www.crawley.gov.uk
Finding out about what’s on
Ways of finding out about What's On in Crawley
www.crawley.gov.uk
450
400
350
300
250
200
150
100
50
n/
r
th
er
O
sp
ap
er
rie
nd
s/
F
am
ily
W
e
bs
ite
ad
io
F
N
ew
R
S
ch
oo
l
P
os
te
rs
ly
er
F
ex
t
T
ai
l
0
E
m
• Currently
friend/family
tops the list
• School and
posters
popular and
remains
popular
• Significant
increase in
texts emails –
all ages
Currently find out
Would like to find out
Finding out about what’s on
• Overall, 62% had
not seen “Go
Crawley”
– Just under half
of Southgate
Event had seen
it;
– No respondents
from Ifield CC
– Seems to better
penetrate the
younger age
groups;
www.crawley.gov.uk
Percentage seen Go Crawley
16
15 yrs
17
14 yrs
25
13 yrs
33
12 yrs
40
11 yrs
0
10
30
20
%
40
50
The Value of Events
• Schools, Connexions and Internet
questionnaires excluded
• 2/3 said being enjoyable
• 54% would do it again
• Half met friends they already knew
• 3 in 10 made new friends
• 3 in 10 learned something new
• 4 in 10 said there were new things to try
• Youth Service residential seems to achieve
the best balance of values
www.crawley.gov.uk
What other things would young
people like to do?
• Ice Skating
• Other winter sports
– Ski slope
– Snow activity centre
• Water Sports
• Extreme Sports
www.crawley.gov.uk
What can we conclude?
•
Lots going on
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•
Holding interest is key to participation
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•
Important that friends go too
Social elements key; being enjoyable/fun
Getting the message out about what’s on
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–
–
–
•
Lapsed participants leave when interest wanes
How to keep interest alive?
Comments imply boredom is quick to strike!
Peer Group
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–
•
Diversity of responses
Diversity of definitions used
Interpretation of “doing” if part of school day
Lots of “Don’t knows where to look/go”
Increase use of texts/emails
Keep the posters going
Develop improved communication channels with schools
Market activities for everyone, irrespective of ability
–
–
–
Encourage “have a go” ….. ? Tasters
Confidence boosters
Knowing what to expect
www.crawley.gov.uk
The Verification Exercise
• “You Choose” Youth Conference
• 19th November @ K2Crawley Crawley
led by Crawley Young Persons Council
• Workshops on 5 specific questions
arising from the research
www.crawley.gov.uk
Question 1…….
•
In our survey, 7 in 10 young people told
us they participated in sport, but there
seems to be a fall in numbers of 14 year
olds participating.
–
–
–
How do you define “sport”?
Where are you participating in it (school?
Casually – where? Part of a club? Going to K2
Crawley? Somewhere else??)
Is it right that interest wanes at 14 years old?
Why is this? How could we keep interest
going?
www.crawley.gov.uk
Question 1: defining, keeping interest
alive
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Very broad definitions
Physical; can be competitive and “hard”; challenging;
structured; most seems to be school based
Can also be fun, social, less structured
If you enjoy sport whilst young and were good at it,
more likely to continue in adolescence
If it was a chore and you weren’t good at it, will give it
up at 14; but the social benefits of sport remain in less
structured delivery
Seems almost a natural transition/part of growing up
Lots happens at age 14 – school work GCSE’s
Should we let interest lapse at 14 and encourage again
later in life?
www.crawley.gov.uk
Question 2…………..
•
In our survey, one third of you said
you used Youth Clubs/Wings
•
•
•
www.crawley.gov.uk
What words would you use to describe Youth
Clubs/Wings?
What would you like to do at Youth Clubs?
What changes would you make to Youth
Clubs?
Question 2: words to describe
youth clubs/wings
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•
•
•
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Social elements – fun, friends
Gives you a voice
Gives you support
Place to hang out in safe, familiar
environment
“Down time” place for young people
Has a casual feel
www.crawley.gov.uk
Question 2: things to do at Youth Clubs
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•
•
•
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Emphasis on less physical and competitive
activities
Sport is there, but important to get delivery
right – make it more casual
Wide range of activities suggested but all tend
to be social, unstructured, with wide variety
(e.g. cooking and life skills courses suggested)
Some extreme –BMX, quad biking, graffiti
Music, drama and popular culture (e.g. X factor)
Need info on what’s on offer and where to find
out about it
www.crawley.gov.uk
Question 3…………….
•
In our survey, one third of you said
you did music/art activities
– What makes a great activity?
– What changes would you make?
– What would encourage you to take part?
www.crawley.gov.uk
Question 3: what makes great activity?
•
Fun; availability of equipment (cost of musical
instruments)
Good atmosphere – welcoming & encouraging
Making it accessible and affordable
How it is delivered matters (summer schools
liked; workshops)
Greater commitment and encouragement from
schools
To understand the benefits of getting involved
•
•
•
•
•
–
–
•
As a performer
As a back stage technician
Showcase talent
www.crawley.gov.uk
Question 4……….
•
In our survey, some young people told
us that they “used to take part” in
certain activities, but not any more.
Thinking about activities you might have
done in the past or groups you might
have joined but no longer go along to
–
–
–
What stopped you?
What would have encouraged you to stay
on?
What would encourage you to go back?
www.crawley.gov.uk
Question 4: Barriers to
participation
•
Age limits – outgrew it or too young to get involved
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–
•
•
•
•
•
Bored doing same thing
Poor & inappropriate delivery
Cost – K2 Crawley mentioned
Needs to be fun
Staff must be approachable and trained
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–
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•
•
Too old for some
Off putting to share gym with adults
Understand their needs
Take their views into account
Confidence boosting
Activities need structure but not to make this
obvious!
Attending as part of group of friends
www.crawley.gov.uk
Question 4: Encouraging
participation
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•
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•
Run by the right people
Important friends go along
Be aware of peer pressure – e.g. not “cool” to be part
of sports club
Activities away from school campus
Lower prices
Knowing where to go
Hear our voice
–
Listen
–
Reflect what we want in activities provided
Give encouragement
Build confidence
www.crawley.gov.uk
Question 5………..
•
In our survey, only 40% had seen
“Go Crawley”
– What do you think of the publication
(style, content, usefulness)
– Where would you look for it?
– What would you change about it?
– Do you need it? (think of alternatives)
www.crawley.gov.uk
Question 5: “Go Crawley”
•
Too much emphasis on sport; want more
creative; the arts
Front of brochure implies sport
Should have photos of groups of young
people
Needs larger font
Too much text on front and inside
Colour scheme matters
•
•
•
•
•
–
•
Didn’t like too boyish or too girlish; more generic;
2009 better than 2010
No reference to “additional” needs, (not
“special” needs)
www.crawley.gov.uk
Question 5: “Go Crawley”
•
Needs clearer layout – info too difficult to find; too
busy; Trying too hard; too much in it
Messages needs to be clearer – encourage
participation by all
Split the audience?
•
•
–
–
•
•
One for younger children: they were more likely to have
seen publication. Doesn’t appeal to 14+
Another method for reaching older teenagers?
Split the activities?
Printed publication needed to sign post to sources of
information; e.g. websites
More use of technology for older 14+
•
–
–
Face book
Identify Iphone/blackberry etc apps that would be
applicable to link
www.crawley.gov.uk
Question 5: “Go Crawley”
•
•
•
•
Retain and develop posters
Design web pages according to
activity on offer
Could consider pocket size
written information
Consider simplified “Go
Crawley” type of publication for
younger children?
www.crawley.gov.uk
Research implies…..
•
•
•
•
•
•
•
•
•
•
•
•
Definitions vary
Unstructured is key for teenagers
Yet, discerning about delivery!
Competition is a barrier for some
Social aspects key
Peer Group pressure: friends
Being listened to
Links to schools
Important to boost confidence
Costs and relationship to equipment
Be aware of inevitable life stage changes
Where to look for information needs care, update and
modification
www.crawley.gov.uk