Transcript COMMUNICATIONS PLAN - Washington DC | National Postal
Implementing Intelligent MAIL
®
in the U. S. Postal Service
Charles Bravo Senior Vice President Intelligent Mail & Address Quality National Postal Policy Council May 25, 2006
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What is INTELLIGENT MAIL?
The use of one code to uniquely identify and allow end-to-end visibility into the mail stream.
Evolution in postal technology
Helps business customers better manage their resources and reduce costs
Provides real-time access to processing and delivery information
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IN THE MOST SIMPLE TERMS
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WHY CHANGE? THE BENEFITS
Simplifies use of postal services
Frees up real estate on mail piece
Supports accurate collection of postage
Improved management of mailers’ business processes
Increased transparency (mail visibility)
Enhanced security while maintaining privacy
GROW REVENUE!
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INTELLIGENT MAIL COMPONENTS
Mail Preparation Induction Transport Process Delivery Electronic Manifest or Pre-Shipment Notification Entry Scan “Starts the Clock” Container Scans First Automated Scan Last Automated Scan Delivery Scan Planned Induction Date/Time Actual Induction Date/Time Status of Mail Mailpieces in Sorting Mail Available for Delivery Actual Receipt
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OneCode Vision™ Yesterday’s Mail Piece
Address Change Service Codes 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188-3333 ADDRESS SERVICE REQUESTED #BWNGKVN #9999 9920 0104 276 IRENE PAYNE 6449 AMBERVIEW CV MEMPHIS TN 38141-8346 Special Services
Presorted First-Class Mail U.S. POSTAGE PAID Washington, DC 20260 Permit No. 1
PLANET Code for CONFIRM Service POSTNET Code for Sortation
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OneCode Vision™ A New Mailpiece for Today
Visibility & Special Services COMPUTERIZED FORWARDING SYSTEM UNITED STATES POSTAL SERVIICE 6511 BALTIMORE AVE HYATTSVILLE MD 20782-9988 Address Quality Services
First-Class Mail Postage & Fees Paid USPS Permit No. G-10
CHARLES E. BRAVO SR VP INTELLIGENT MAIL & ADDRESS QUALITY UNITED STATES POSTAL SERVICE 475 LENFANT PLZ SW RM 2100 WASHINGTON DC 20260-5500 CONFIRM Service Sortation
“One code per mail type that points to a suite of services”
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OVERVIEW/BACKGROUND
Uses 4-state barcode symbology
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Refers to 4 different positions of the bars within the barcode
The code will:
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Uniquely identify the sender
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Uniquely identify the mailpiece
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Provide a destination ZIP Code for sortation & routing
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Encode Special Service indicators & Address Change Service (ACS) requests
Barcode will be acceptable for automation discounts
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TESTING TO ENSURE SUCCESS
All Testing is Going Well
• • •
Computer simulation – SUNY, LM & Omniplaner
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Encoder testing – 22 mailers Test deck – stress deck on specifications
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Move Validation Mail (MVL)
•
Over 10 million mail pieces
• Read rate comparable to POSTNET •
Prudential Mail and American Express
•
Tested over 1 million mail pieces Shorter height testing revealed no degradation for letters
•
Letter height specification updated to between .134 and .230
•
Flats stress deck testing underway
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OneCode CONFIRM vs. CONFIRM
Barcode Symbology Unique Numbers Can Combine Services 4-State
1 Billion
Yes PLANET Codes 1 Million No Cost Same as CONFIRM Current CONFIRM pricing Available for all letter mail Sept. 2006
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Customer Data Centers
DEVELOP ENABLING INFRASTRUCTURE
USPS National Data Stores National Application Servers Enterprise Data Warehouse District Servers District Servers Servers USPS Wide Area Network 9 Areas 80 Districts 280 Plants 38,000 Facilities 300,000 IMD Scanners USPS Mail Processing Infrastructure USPS Associate Office Infrastructure IMD
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INTELLIGENT MAIL DEVICES
Imager for barcodes
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Reads 4-state, POSTNET, and PLANET barcodes
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Captures image of signature Larger display
– –
Color display 2” x 3” dimension Wireless capable
– –
Bluetooth enabled WLAN (802.11b) and WWAN (GPRS) expansion capability
Full alpha-numeric keypad
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ENCHANCE ADDRESS QUALITY
Mailers expect the Postal Service to deliver their mail to the right destination and the right person the first time.
Supporting Facts:
Each year approximately
2 million
addresses are added to the system.
Approximately
45 million
change of addresses are filed each year In 2005, the Postal Service processed
212 billion
mail pieces.
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USPS FOCUS
Overall improvement in Address Quality:
Reducing UAA
Increasing DPS percentage
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MOVE-RELATED UAA
New York Pennsylvania New Jersey
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PHYSICAL ADDRESS UAA
Common Address Quality Problems ACME PRODUCTS 4759 WESTERN ST NEW YORK NY 10022-5279
CARL SHULER 1414 LAKE ST APT CHICAGO IL 60614-1910
Missing Apt or Ste Number Incorrect Number Incorrect Recipient Missing Number Missing RR or Box Number Incorrect Street Name
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ENHANCE ADDRESS QUALITY
Services to keep up with movers:
Existing:
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NCOA Link ™
– The most secure method to keep customer address information current .
– Over 270 Licensees
New:
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OneCode ACS
– Provides mailers with electronic address correction services without need of costly manual processing.
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OneCode ACS
OneCode ACS is available for First Class letter mail Sept. 1, 2006 ABC Company 123 Main St Memphis TN 38101- 1234 Address Service Requested INTELLIGENT MAIL & ADDRESS QUALITY 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188 - 0001 2020 OneCode PKWY MEMPHIS TN 38188 -
• • •
MVL testing for over a year Testing with multiple mailers PARS will allow standard mail to be offered late in 2007
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OneCode ACS vs. ACS
Barcode Symbology Percent Electronic 4-State High 90’s Can Combine Services Response Time Yes Hours None 80-85% plus hardcopy No Days Cost 21¢ per record 21¢ per electronic record/75¢ per hard copy
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ENHANCE ADDRESS QUALITY
Services to improve address quality:
Just Launched:
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Address Element Correction II (AEC II)
– Allows mailers to submit bad addresses to USPS for correction .
– Uses Delivery Force Knowledge™ –
ANKLink
– Provides mailers with information on addresses not known after the forwarding period concludes. – Over 20 Licenses have been issued.
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ENHANCE ADDRESS QUALITY
Quality address information from movers:
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Internet Change of Address
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see www.usps.com
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Telephone Change of Address
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call 1-800 ASK - USPS
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Movers Guide™
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Visit your Post Office
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INTERNET CHANGE OF ADDRESS
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INTERNET CHANGE OF ADDRESS
600,000 500,000 400,000 300,000 200,000 100,000 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 2002 Electronic 102,342 2003 Electronic 108,687 81,599 94,949 61,826 69,005 84,122 85,671 101,615 112,727 90,942 87,860 95,436 92,693 108,176 119,437 153,540 173,797 185,602 215,179 175,727 152,849 136,610 166,764 2004 Electronic 185,789 170,777 187,318 200,840 257,777 298,076 299,831 321,101 253,188 226,121 223,547 249,074 2005 Electronic 276,818 252,314 303,081 317,303 424,851 450,755 436,332 503,674 562,045 393,652 358,275 369,206 2006 Electronic 408,069 353,685 409,439 414,172 11.9 Million ICOA’s Processed Electronically January 2002 – April 2006
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ICOA PUBLICITY
Last year, this story was featured in over 484 newspapers across the country reaching 39 million readers.
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THE LATEST MOVING INNOVATION
Catalogers lose contact with customers during the move
Consumers hyper-spend immediately following their move
Catalogers miss the hyper-spending window
Movers are interested in trying new catalogs Catalog Request Card
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INCREASING DPS PERCENTAGE
Increasing the use of ICOA
Promoting more DPV by mailers
Encouraging mailers to use AEC I and II
Using internal tools
Launching Suite Link ™
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WHAT YOU CAN DO?
Learn more about the 4-State Barcode
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Rapid Information Bulletin Board System (RIBBS) web site ( https://ribbs.usps.gov/onecodesolution/ )
Encourage your customers to use ICOA at usps.com
Learn more about our Address Quality tools
– NCOA Link™, OneCode ACS, ANKLink, AEC I, AEC II
Obtain a copy of the “Address Quality Methodologies Best Practices.” It can be downloaded at:
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https://ribbs.usps.gov/mtac.htm
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THE BIG PICTURE
MTE License Plate Identity: Unique ID across assets, containing or linked to customer IDs
TRLR453012MOPS
Truck/Trailers Airplanes Pallet / MTE Placard D&R Tag Scans 24-Digit Distribution Labels Unique Mailpiece ID (4-State, UCC EAN 128)
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