Transcript ｽﾗｲﾄﾞ ﾀｲﾄﾙなし

APEC Women’s OVOP Seminar, 3rd September 2013
Study on the One Village One Product Movement
utilizing Women’s Possibilities
Facilitation of Women’s Entrepreneurship with the Use of the One Village One Product
(OVOP) Method for SME Development in the APEC Region
September 3rd , 2013
Izumi TAKEI (Ms.) [email protected]
Senior Research Analyst
Contents
1. Background of the Study
2. Good Examples of OVOP Activities
3. Effects of OVOP Activities
4. Key Factors to “Successful” OVOP Activities
5. Policy Recommendations
Annex. Check List to make OVOP projects/activities more attractive
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1. Background of the Study
1. Background of the Study 1
New Plum and Chestnut (NPC) Strategy in 1961, Oita, Japan
One Village One Product Movement starts in 1979 in Oita, Japan
OVOP expanded all over Japan during 1980-1990
OVOP expanded abroad after 2000s
The Hong Kong Ministerial Conference in 2005
 Japan announced a comprehensive "development initiative” on the occasion of with a view to promoting the
empowerment of developing countries through the Doha Round and help them reap the benefits of the multilateral
trading system.
“Gifu Initiative” in the APEC Small and Medium Enterprises Ministerial Meeting in 2010
 It is stressed that ‘supporting SMEs to take advantage of each locality’s domestic and regional resources to develop high
value-added products, and to sell to the global marketplace, through the APEC-wide and global “One Village One
Product” model’
The Declaration of APEC Women and the Economy Summit in 2011
 “APEC economies will take concrete actions to realize the full possibilities of women, integrate them more fully into
APEC economics, harness their talents, remove barriers that restrict women’s full economic participation, and
maximize their contributions towards economic growth“
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1. Background of the Study 2

It is highly important to reconsider and promote OVOP movement
with regard to the opportunities for women to utilize their
possibilities and to promote local community development.
 Japan could contribute to the international society by sharing the
knowledge and experiences of OVOP movement.
 In this study, policies and good examples related to OVOP and
women’s entrepreneurship in Japan and other economies are
analyzed
 Some implications and suggestions are raised;
 how OVOP movements/activities contribute to women’s
participation in economic activities
 what kinds of social environment are needed
 what are challenges and obstacles to achieve results
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2. Good Examples of OVOP Activities
2. Good Examples of OVOP Activities
 There are two criteria when selecting OVOP case study
in this survey;
1. a case which is influenced by the OVOP movement
and philosophy, which utilize local resources and
motivation of activity is not only for making a profit,
but also for contribution to social, regional and local
community, etc)
2. a case which is mainly carried out by women (or a
group/company which women play main role) and
economic/non-economic or tangible/intangible
results to flower into women’s possibilities are
achieved
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2. Good Examples of OVOP Activities 1: Japan
Name of
the group
Azemichi
group
Momoha Kobo
Products
Traditional deepfried snacks
Points to
be noted
 Utilizing several
 Improving the
central and local
quality of miso
governmental
with guidance
subsidiary
from local
systems.
authority
 The leader has
 The amount of
good leadership
sales and income
not only within
has drastically
the group but
and it offered a
also in the region.
working place
with joy.
Agricultural
processed foods
(Miso etc)
Meiho Ladies
Co., Ltd.
Tomato ketchup
Yuzurikko Co.,
Ltd.
Citron (Yuzu)
products
 Using oversupply  Utilizing local
tomatoes, the
citron from the
group succeeded
abundant fields
with making highbecause of
quality tomato
depopulation and
ketchup at high
aging population
price with good
 The product
marketing strategy.
gained good
 Receiving a
reputation and the
number of
activities also
tourists at their
contributed to
factory.
revitalize the
depopulated
region.
Ladies Farm
Apple processed
products
 Adding value on
apples below the
standard for the
usual market.
 It contributed to
revitalize the region
in collaborate with
local tourist
committees and
disseminating local
food education in
school meals.
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2. Good Examples of OVOP Activities 2: Other Economies
Economy
Rep. of China
Rep. of China
Chinese Taipei
Name of
the group
Shanghangxian
Dingyuantongxian
Niaotu
Zhuanyehezuoshe
Beijingshi
Qianmiaocun Putao
Zhuanyehezuoshe
Tianmama
Beihaiyizhan
Shinong Rouzong
Rep. of Korea
Rep. of Korea
Flower
Duri Dure group Suncheon
Tea Association
Products
Or
activities
Rabbit Meats
Grapes and
tourism
Rice Cakes with
bamboo leaf
Cloths, commodity
goods and agricultural
products
Flower Tea
Points to
be noted
 While most of
men work away
and women and
the elderly were
left, women’s labor
force was the main
driver to produce
and sell highquality rabbit meat
products.
 Women and the
elderly produce,
process and sell
high-quality
(organic) and
various kinds
grapes and grape
products, receiving
many tourists
around the country.
 The Women
group manages
quality controls
and sales strategy
under the
guidance of the
local agricultural
cooperative .
 Women’s group
who returned to the
village and
immigrated form
abroad provides
economic
independence and
opportunities to
communicate
people in the region.
 Starting from
women’s hobby, the
side business
expanded to produce
both high value
added products and
employment.
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2. Good Examples of OVOP Activities 3: Other Economies
Economy
Rep. of Korea
Thailand
Thailand
Thailand
Indonesia
Name of
the group
Orumi Village Company
Tiwawan group
Sai Bua
Yannawaa
Housewives group
Mawar Art Shop
Products
Or
activities
Traditional cakes
Ornaments made
from buffalo horn
Herbal soaps and Artificial flowers
shampoos
Baskets
Points to
be noted
 They contributed
to revitalize the
village by
succeeding and
disseminating
traditional foods
with local seminars
to make them.
 Succeeding
production of Thai
buffalo horn crafts
from ancient
generation, this
group contributed
to increase
women’s income
by producing and
selling the craft
products in the
community.
 The leader began
producing and
selling shampoos
made of Thai
traditional herbs
in order to raise
income of
members who
were fired
because of
economic
recession.
 Widows, who are
difficult to find jobs,
mainly produce
baskets and this
activity provides
them with stable
income, responding
from foreign
customers, who asks
high quality. It also
provides a place to
communicate and be
relaxed for them in
the community.
 Local women and
housewives
gathered to produce
artificial flowers for
funeral and they
can receive stable
additional income
and find a place to
gather and to
communicate in the
community.
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2. Good Examples of OVOP Activities 3: Other Economies
Indonesia: Mawar Art Shop---Basketry producing group
Almost all members are
elementary school graduates.
Under Islamic society, widows
have difficulties to find jobs in
rural area.
They can earn stable income from
making baskets and can provide
their children with educational
opportunities.
Group activity improves life
quality and it makes the life
enjoyable before they joined it
since they used to stay at home.
Supports from JETRO design
experts in 2010 made it possible
to produce various kinds of goods.
And the leader learned business
management and maintenance of
production quality.
Not receiving any supports from
microcredit institutions.
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3. Effects of OVOP Activities
3. Effects of OVOP Activities : Quantitative Effects
 OVOP activities did contribute to increase sales and income of groups, according to the
statistics from Oita, Japan and Thailand where has relatively long history and data.
 Not only for Increasing sales and incomes, the number of women entrepreneurs, employment
in the rural area, places to gather for women to communicate at the local communities are also
provided by OVOP activities.
 c.f. Oita Academy for developing human resources especially for local leaders
Figure: OTOP sales and no. of products in Oita, Japan
160,000
350
90,000
140,000
300
80,000
100,000
200
80,000
150
60,000
100
40,000
70,000
20,000
0
0
1980
1985
1990
1996
Total
Sales (million yen)
販売額（百万円）（左目盛り）
1997
1998
1999
品目数（品目）（右目盛り）
Number
of Products
55,104
50,000
46,362
40,000
33,276
30,000
20,000
50
68,105
77,705
71,460
60,000
Million Baht
250
Number of Products
120,000
Total Sales (million)
Figure : OTOP sales in Thailand (2001-2008)
16,714
10,000
0
245
2001
2002
2003
2004
2005
2006
2007
2008
(Source) Ritsumeikan Asia Pacific University (2011) Proceedings APU Workshop on the OVOP Movement and Rural
Entrepreneurs in Southeast Asia, p.41
(Source) Oita Prefecture One Village One Product 21 Promotion Committee”The 20 Years Report of
OVOP in Oita (Isson Ippin Undo 20 nen no kiroku, p.487 in Japanese)
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3. Effects of OVOP Activities : Qualitative Effects
 Women’s Empowerment
 Women have opportunities to be trained through facing customer’s needs and
negotiating/discussing the related stakeholders such as traders,
administrators, NGOs.
 It leads for them to have stronger bargaining power both market and
household.
 Supporting Women’s Entrepreneurs
 It is difficult to find job for women in the rural area and they can start business
relatively easier through OVOP activities, utilizing the various supports from
local authorities, donors, NGOs etc.
 Alleviation of Poverty
 OVOP activities provide opportunities to increase women’s income and
employment, and lead to graduation from poverty (both household and
individually) and to improve children’s educational level
 Regional and Community Development
 Active and Positive effects through welcoming tourist, experts, attending
seminars
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4. Key Factors to “Successful” OVOP Activities
4. Key Factors to “Successful” OVOP Activities
Systems
Improvement
of living
standard
 Existing of appropriate systems to guide and to take
care of women
(e.g. agricultural extension service staffs in each
province in Japan)
 Supports to establish brand and improve quality
(e.g. AC ,Chamber of Comers, extension service staffs)
 System to keep people motivated utilizing events,
fairs, seminars to receive advices from the third
parties (experts, customers, other field specialists
etc)
 Framework to connect producer, the related
administrations and the related stakeholders
 Supports for extending and development for
market (e.g. Michino eki (local station market))
improvement of
farmers' living
conditions
Farmers' training
to think
themselves
improvement of techniques and management
Figure : The roles of local agricultural extension service staffs
in OVOP movement in Oita
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4. Key Factors to “Successful” OVOP Activities
Resources
 Supporting groups to utilize the multi sector funds, programs,
and scholarships to have financial resources and training
opportunities from wide range of the related institutionas
(e.g. Ministry of Agriculture, Ministry of Trade and Industry,
Chamber of Commerce, international donors, NGOs etc)
 Promoting savings both by individual member and group
 Utilizing the several funds such as cattle funds, travel funds etc
 Promoting human resource development for the OVOP
movement, to understand how to promote both group and
society (it would be mentioned later)
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4. Key Factors to “Successful” OVOP Activities
Human Resource Development
 Existing of appropriate mentors/leaders to guide and to
take care of women
(e.g. group leader, extension service staffs)
 Trainings and seminars to grow appropriate leader and
the one who can guide other members to improve
group activities and establish brand and improve
quality
 Training and seminars for members to be active to their
group and society and have unique idea based on
women’s point of view at glass root level (e.g. Toyonokuni
Academy, Women business entrepreneurship training)
 International fairs to take views and advice from the
third parties (customers, other filed specialists ) and to
get opportunities to expand market and business
chances
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4. Key Factors to “Successful” OVOP Activities
 To make OVOP activities more successful, we need to establish comprehensive support system
from the various kind of points listed below.
Promoting women's potential
Marketing for both
local and regional
Microfinance, grants,
scholarships, funds
( if possible to
international market)
OVOP
Networks and advices from
the third parties
Human Resource
Development;
Menters/supporters
Leaders, Key persons
18/22
5. Policy Recommendations
5. Policy Recommendations
 Dissemination of OVOP in the perspective for utilizing women’s possibilities
 OVOP projects are usually utilized as rural and industrial development, but from the observation of this
study we can focus on more women’s empowerment effects of OVOP activities
 Consideration for women
 OVOP activities should not burdens for women who have already worked hard at home
 Diversified OVOP activities
 OVOP activities has diversified and can be combined to wide range of events, initiatives and
collaborated with many stakeholders
20/22
Annex. Check List to make OVOP Activities
more attractive
Check List to make OVOP projects/activities more attractive
1. Contents of Activities and Consideration to Gender
1) Is this activity unique and based on the women’s perspectives or idea at glass roots level?
2) Are there enough needs or demand for products/services provided?
(Do products/services meet demand utilizing women’s idea?)
3) Is family friendly work environment provided to each member?
4) Is there any leader and mentor in the group/company and does appropriate system for motivating members to
work?
2. Expanding Market and Network
1) Does the activity utilize the local and regional network and market to expand market?
2) Does the acitivity utilize the opportunity for exibision or business matching?
3) Does the activity utilize the administrative supports?
4) Do you make efforts to improve quality of products/services and to establish original brand?
5) Do the grop join events and expand network actively?
3. Development for Human Resource
1) Does the activity utilize the administrative supports such as seminars, trainings?
2) Do you make efforts for the middle and long term human resource development?
3) Are there any measures to keep members motivated?
4) Does the group/company provide any training to acuire the new skill or technology or new market information?
5) Does the group/company provide opportunities to members for studying not only for the agricultural business
such as agricultural technology, processing, management, accounting, but also for comprehensive study such as
motivation, local development, cultural development?
4. Local/Community Development
1) Does the activity contribute to not only members but also local/community development?
2) Does the group/company share the knowledge and experience acquired to the local people?
3) Does the activity take care of not only for business but also cultural exchange?
4) Do the group/company collaborate with other groups, companies, administration, NGOs, educational institute?
Check
Check
Check
Check
22/22
OVOP 3 Principles in Oita
Local yet Global,
Self-Reliance and Creativity
Human Resource Development
Thank you very much for your attention.