Little Details, LLC

An Event Planning Company Owner/Event Professional LaTasha Baldwin

The Beginning

• Determine the purpose for the event. (ex: VIP Client Appreciation) • Discuss demographics of your clients or perspective guests. (ex: target market) • Select venue and time of event. (ex: appropriate for the event guests) • Establish a realistic budget.

The Details

• Use the demographics of your clients and, or potential guests as your guide.

• Create a marketing campaign (for big events this should begin 6-8 weeks out). This includes selecting appropriate give-a-ways and printed material.

• Outline a timeline and day-of frame for the event.

• How will you welcome and entertain the guests? (will you need name badges) Does this relate to the event purpose?

The Details continued…

• Research caterers and the various meal options. Select the vendor that best fits your objective. Also consider all potential food allergies. When selecting caterers focus on quality, service , pricing and your interaction with them. (ex: how easy was it to discuss your needs with them and are they responsive?) • Will you need a photographer, music, rental equipment that includes linen and décor?

• When considering the layout – image a guest arriving and mentally walk through the event in their eyes.

The Details continued…

• At least two weeks from the event review every detail and follow-up with all vendors. Be sure to provide your caterer with the final numbers.

The Follow-up

• Determine what your final call to action will be.

• How will you integrate this into your event.

• How will you follow-up to determine the effectiveness of your event purpose? Make sure this is measurable.

• Send a personal thank you note with photo’s if possible. Always include something that as your brand awareness.

Little Details thanks you!

Questions…

Little Details, LLC – An Event Planning Company Owner/Event Professional: LaTasha Baldwin Contact Number: (720) 437-0009 Contact email: [email protected]

Contact website: www.little-details.net